Journal of Electronic Commerce in Organizations
Scope & Guideline
Innovating Strategies for a Digital Marketplace
Introduction
Aims and Scopes
- E-Commerce Adoption and Performance:
Investigates the factors influencing the adoption of e-commerce technologies among various types of organizations, particularly focusing on small and medium-sized enterprises (SMEs) and their performance metrics. - Consumer Behavior in E-Commerce:
Explores the motivations, perceptions, and behaviors of consumers in online shopping environments, including studies on trust, loyalty, and the impact of social media on purchasing decisions. - Technological Innovations in E-Commerce:
Examines the role of emerging technologies such as mobile payments, blockchain, and cloud computing in shaping the future of e-commerce and their implications for business operations. - E-Commerce Strategies and Marketing:
Analyzes effective marketing strategies and operational practices that enhance customer engagement and retention in the digital marketplace. - Impact of COVID-19 on E-Commerce:
Researches the transformations in e-commerce practices and consumer behavior due to the COVID-19 pandemic, providing insights into new trends and challenges faced by businesses.
Trending and Emerging
- Mobile and Digital Payment Systems:
There is a notable increase in research focusing on mobile payment innovations and their implications for consumer behavior, particularly in contexts influenced by the pandemic. - Social Commerce and Brand Engagement:
Emerging studies emphasize the role of social media platforms in shaping consumer trust and brand advocacy, underscoring the integration of e-commerce with social media marketing strategies. - Sustainability and Ethical Considerations in E-Commerce:
Research addressing the sustainability of e-commerce practices and ethical consumerism is gaining momentum, reflecting a broader societal shift towards responsible business practices. - Impact of COVID-19 on E-Commerce Dynamics:
The pandemic has spurred a surge in studies examining its effects on consumer behavior, e-commerce strategies, and the overall digital marketplace, marking a critical area of focus for future research. - Data Privacy and Security in E-Commerce:
As concerns about data privacy grow, research on privacy risks and consumer perceptions regarding data security in e-commerce is increasingly relevant and emerging as a significant theme.
Declining or Waning
- Traditional Retail Perspectives:
Research focusing on traditional retail strategies in the context of e-commerce is becoming less prevalent, possibly due to the growing emphasis on digital-first approaches. - Static Payment Methods:
The exploration of traditional payment methods is waning, with a noticeable shift towards innovative payment solutions like cryptocurrencies and mobile payments, indicating a transition in payment technology focus. - Basic E-Commerce Infrastructure:
Studies that solely address the fundamental aspects of e-commerce infrastructure without considering advanced technologies or user experience are seeing reduced attention as scholars seek to explore more complex interactions. - Generalized Consumer Trust Studies:
There has been a decline in generic studies on consumer trust in e-commerce, as more nuanced approaches that consider specific contexts and technologies are gaining traction.
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