JOURNAL OF FOOD PRODUCTS MARKETING

Scope & Guideline

Navigating Trends in Food Marketing and Consumer Behavior

Introduction

Welcome to your portal for understanding JOURNAL OF FOOD PRODUCTS MARKETING, featuring guidelines for its aims and scope. Our guidelines cover trending and emerging topics, identifying the forefront of research. Additionally, we track declining topics, offering insights into areas experiencing reduced scholarly attention. Key highlights include highly cited topics and recently published papers, curated within these guidelines to assist you in navigating influential academic dialogues.
LanguageEnglish
ISSN1045-4446
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1992 to 2024
AbbreviationJ FOOD PROD MARK / J. Food Prod. Mark.
Frequency5 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of Food Products Marketing focuses on the intersection of consumer behavior, marketing strategies, and food products. It aims to provide insights into how various factors influence consumer perceptions and purchasing decisions in the food industry.
  1. Consumer Behavior Analysis:
    The journal emphasizes understanding consumer attitudes, preferences, and behaviors towards food products, including factors like health consciousness, sustainability, and emotional influences.
  2. Marketing Strategies in Food Products:
    Research often explores various marketing techniques, such as influencer marketing, packaging design, and advertising effectiveness, to determine their impact on consumer choices.
  3. Sustainability and Environmental Awareness:
    There is a consistent emphasis on sustainability in food marketing, including studies on eco-labels, consumer perceptions of sustainability, and the impact of environmental consciousness on purchasing behavior.
  4. Technological Integration in Food Marketing:
    The journal addresses the role of digital marketing, social media, and e-commerce in influencing consumer behavior and the food retail landscape.
  5. Cultural and Societal Influences on Food Consumption:
    Research includes the exploration of cultural factors, generational differences, and societal trends that shape food consumption patterns and marketing effectiveness.
The Journal of Food Products Marketing has identified several emerging themes in recent publications that reflect current trends in food marketing and consumer behavior. These themes highlight the evolving landscape of food consumption and marketing strategies.
  1. Influencer Marketing Impact:
    Recent papers are increasingly analyzing the role of social media influencers and their impact on consumer trust and purchasing decisions, marking a significant trend in food marketing strategies.
  2. Sustainability and Ethical Consumption:
    There is a growing focus on sustainability, including consumer expectations for environmentally-friendly products and practices, as well as the effectiveness of sustainability messaging in marketing.
  3. Consumer-Based Brand Equity:
    Research aimed at developing scales and models to quantify consumer-based brand equity is gaining traction, reflecting a need for businesses to understand brand perceptions in a competitive market.
  4. Digital and Online Shopping Behavior:
    An increase in studies examining online grocery shopping behaviors and preferences indicates a shift towards understanding how digital platforms influence consumer choices in food products.
  5. Health and Wellness Trends:
    Emerging themes include consumer perceptions of health-related claims and product attributes, highlighting the importance of health consciousness in food marketing.

Declining or Waning

While certain themes maintain a strong presence in the Journal of Food Products Marketing, others have shown a decline in frequency or prominence over recent years. This section highlights these waning themes.
  1. Traditional Marketing Techniques:
    There appears to be a reduction in research focusing on traditional marketing methods as the journal shifts towards digital and influencer marketing strategies.
  2. Health Claims without Backing Evidence:
    Papers that solely focus on health claims of food products without substantial empirical evidence have become less common, as the journal emphasizes more rigorous analysis and consumer perceptions.
  3. General Food Marketing Strategies:
    Research that does not specifically address unique aspects of food marketing, such as sustainability or consumer psychology, has diminished, reflecting a trend towards more specialized topics.
  4. Local vs. Global Food Trends:
    Studies that broadly compare local consumption patterns against global trends without a specific focus on consumer motivations or marketing implications have seen less emphasis.

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