JOURNAL OF FOOD PRODUCTS MARKETING
Scope & Guideline
Exploring the Dynamics of Food Marketing and Consumer Insights
Introduction
Aims and Scopes
- Consumer Behavior Analysis:
The journal emphasizes understanding consumer attitudes, preferences, and behaviors towards food products, including factors like health consciousness, sustainability, and emotional influences. - Marketing Strategies in Food Products:
Research often explores various marketing techniques, such as influencer marketing, packaging design, and advertising effectiveness, to determine their impact on consumer choices. - Sustainability and Environmental Awareness:
There is a consistent emphasis on sustainability in food marketing, including studies on eco-labels, consumer perceptions of sustainability, and the impact of environmental consciousness on purchasing behavior. - Technological Integration in Food Marketing:
The journal addresses the role of digital marketing, social media, and e-commerce in influencing consumer behavior and the food retail landscape. - Cultural and Societal Influences on Food Consumption:
Research includes the exploration of cultural factors, generational differences, and societal trends that shape food consumption patterns and marketing effectiveness.
Trending and Emerging
- Influencer Marketing Impact:
Recent papers are increasingly analyzing the role of social media influencers and their impact on consumer trust and purchasing decisions, marking a significant trend in food marketing strategies. - Sustainability and Ethical Consumption:
There is a growing focus on sustainability, including consumer expectations for environmentally-friendly products and practices, as well as the effectiveness of sustainability messaging in marketing. - Consumer-Based Brand Equity:
Research aimed at developing scales and models to quantify consumer-based brand equity is gaining traction, reflecting a need for businesses to understand brand perceptions in a competitive market. - Digital and Online Shopping Behavior:
An increase in studies examining online grocery shopping behaviors and preferences indicates a shift towards understanding how digital platforms influence consumer choices in food products. - Health and Wellness Trends:
Emerging themes include consumer perceptions of health-related claims and product attributes, highlighting the importance of health consciousness in food marketing.
Declining or Waning
- Traditional Marketing Techniques:
There appears to be a reduction in research focusing on traditional marketing methods as the journal shifts towards digital and influencer marketing strategies. - Health Claims without Backing Evidence:
Papers that solely focus on health claims of food products without substantial empirical evidence have become less common, as the journal emphasizes more rigorous analysis and consumer perceptions. - General Food Marketing Strategies:
Research that does not specifically address unique aspects of food marketing, such as sustainability or consumer psychology, has diminished, reflecting a trend towards more specialized topics. - Local vs. Global Food Trends:
Studies that broadly compare local consumption patterns against global trends without a specific focus on consumer motivations or marketing implications have seen less emphasis.
Similar Journals
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Advancing Marketing Knowledge Through Rigorous ResearchInternational Journal of Research in Marketing is a premier academic outlet dedicated to the advancement of marketing research, published by Elsevier. Boasting an impressive impact factor and ranked in the top tier (Q1) of marketing journals, this journal has established itself as a vital resource for scholars and practitioners alike, influencing the field since its inception in 1984. With a Scopus ranking of #29 out of 210 in Business, Management, and Accounting, it sits comfortably in the 86th percentile, reflecting its high relevance and contribution to marketing knowledge. The journal covers a wide array of topics within marketing, fostering innovation and insight into contemporary issues and practices in the sector. Since there are no open access options, interested readers may access articles through institutional subscriptions. Published continuously over four decades, the journal facilitates a rich exchange of ideas and methodologies that shape the future of marketing research.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
Pioneering Research at the Intersection of Marketing and EconomicsThe JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (ISSN: 0092-0703, E-ISSN: 1552-7824) stands as a premier scholarly publication in the fields of marketing, economics, and international management, published by SPRINGER. With an impressive impact factor and a distinguished ranking in the upper quartiles (Q1) across essential business categories, it ranks #1 in Economics and Econometrics and #2 in both Business and International Management and Marketing according to Scopus metrics. This journal, in its continuous publication since 1973, features innovative research that addresses the evolving challenges in marketing strategies, consumer behavior, and market dynamics, making it an invaluable resource for researchers, professionals, and students alike. The journal’s rigorous peer-review process ensures high-quality publications, fostering the advancement of knowledge within the marketing discipline. By disseminating cutting-edge findings, it plays a critical role in shaping best practices and theories that inform both academia and industry.
JOURNAL OF MARKETING RESEARCH
Shaping Marketing Strategies with Cutting-Edge ResearchJOURNAL OF MARKETING RESEARCH, published by SAGE Publications Inc, is a premier scholarly journal dedicated to advancing the field of marketing research. Since its inception in 1968, the journal has maintained a strong commitment to providing rigorous empirical and theoretical investigations that challenge current marketing paradigms and offer innovative insights across various aspects of the discipline. With an impressive Q1 ranking in Business and International Management, Economics and Econometrics, and Marketing as of 2023, this journal is recognized for its influential contributions to academia. It is positioned among the top journals globally, with its research cited extensively in both academic and practical spheres, reflecting its vital role in shaping marketing strategies and policies. Offering exclusive access to research that spans decades, the JOURNAL OF MARKETING RESEARCH continues to be an essential resource for researchers, professionals, and students seeking to deepen their understanding of marketing phenomena.
International Journal of Sports Marketing & Sponsorship
Elevating Brand Equity through Sports InsightsInternational Journal of Sports Marketing & Sponsorship, published by Emerald Group Publishing Ltd, is a premier academic journal dedicated to the intersection of sports marketing, sponsorship, and management. This journal, recognized for its Q2 ranking in Business and International Management, Finance, and Marketing for 2023, serves as a vital resource for researchers, professionals, and students interested in exploring innovative strategies and insights within the dynamic sports industry. With its comprehensive scope covering pivotal developments from 2007 to 2024, the journal aims to publish high-quality research that advances the understanding of sponsorship effectiveness, consumer behavior, and integrated marketing communications in a sports context. By engaging with relevant issues and trends, the International Journal of Sports Marketing & Sponsorship not only contributes to academic discourse but also provides actionable knowledge for practitioners seeking to harness the power of sports in enhancing brand equity and customer engagement.
Journal of Research in Interactive Marketing
Pioneering Research in the Evolving Marketing LandscapeJournal of Research in Interactive Marketing, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research within the dynamic field of marketing, specifically focusing on the intersection of technology and consumer behavior. With an impressive 2023 Scopus ranking placing it in the Q1 category of Marketing, and an elite percentile of 95th among its peers, this journal is dedicated to advancing the theoretical and practical understanding of interactive marketing. The journal covers a wide array of topics that include digital marketing trends, consumer engagement strategies, and the impact of social media on marketing effectiveness, consistently attracting high-quality submissions from researchers and professionals alike. Operating since 2010, it continues to reflect the evolving landscape of marketing practices and technology, making it a vital resource for scholars and industry leaders seeking to enhance their knowledge and strategies in this fast-paced sector. While not open access, the journal ensures that its content remains relevant and accessible to those at the forefront of marketing innovation and research.
Young Consumers
Innovating Understanding of Youth in the MarketplaceYoung Consumers, published by Emerald Group Publishing Ltd, is a leading academic journal dedicated to exploring the dynamics of consumer behavior among younger demographics. With ISSN 1758-7212 and E-ISSN 1747-3616, this journal serves as a pivotal platform for researchers in the fields of Economics, Life-span and Life-course Studies, and consumer research. As of 2023, it proudly holds a Q1 ranking in Economics and a Q2 ranking in Life-span and Life-course Studies, reflecting its high impact and relevance in the academic community. Spanning from 2002 to 2024, the journal aims to disseminate innovative research that enhances our understanding of youthful consumer patterns, providing valuable insights for academics, industry professionals, and policymakers alike. While the journal is not open access, it continues to play an essential role in fostering scholarly discussion and collaboration in the fields it represents, ultimately contributing to the advancement of knowledge on how young consumers shape and are shaped by contemporary market trends.
International Journal of Marketing Communication and New Media
Empowering voices in the realm of digital marketing.Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.
Journal of Marketing Analytics
Decoding Marketing Success with Big Data Insights.The Journal of Marketing Analytics, published by PALGRAVE MACMILLAN LTD, stands as a pivotal resource for scholars and professionals involved in the intricate interplay of marketing strategies, analytics, and decision-making. With its ISSN of 2050-3318 and E-ISSN of 2050-3326, the journal encompasses a rich scope of research from 2013 to 2024, addressing critical topics that harness big data, machine learning, and statistical methods to drive insightful marketing decisions. As reflected in its impressive 2023 Scopus Rankings, the journal is ranked Q1 in the Economics, Econometrics and Finance (miscellaneous) category and maintains strong positions across various fields including Marketing and Strategy and Management. This underscores its significance in contributing to the academic dialogue and practical applications within the realm of marketing analytics. Although not an Open Access journal, it provides comprehensive access options that cater to a broad range of stakeholders. By prioritizing the dissemination of high-quality research, the Journal of Marketing Analytics not only elevates scholarship within its domain but also empowers practitioners to apply data-driven strategies in real-world scenarios.
Market-Trziste
Bridging Research and Practice in Economic SciencesMarket-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.
JOURNAL OF CONSUMER MARKETING
Empowering Research in Consumer Marketing.The Journal of Consumer Marketing, published by Emerald Group Publishing Ltd, is a leading academic journal in the fields of marketing and business management, with a distinguished history spanning from 1984 to 2024. With an ISSN of 0736-3761 and an E-ISSN of 2052-1200, the journal maintains a prestigious position, classified in the Q1 category for Business and International Management and Q2 for Marketing as of 2023. It ranks notably in the Scopus database within the top 67th percentile for Business and International Management and the 58th percentile in Marketing, reflecting its high relevance and influence within the academic community. The journal seeks to publish innovative, empirical research and insights that contribute to a deeper understanding of consumer behavior and marketing strategies. With a commitment to academic excellence, it provides a vital platform for researchers, professionals, and students who are passionate about advancing the knowledge in consumer marketing as well as its practical applications in the industry. As you explore its pages, you'll find essential findings and discussions that bridge the gap between theory and practice in today's rapidly evolving marketplace.