JOURNAL OF FOOD PRODUCTS MARKETING

Scope & Guideline

Advancing Knowledge at the Intersection of Food and Marketing

Introduction

Explore the comprehensive scope of JOURNAL OF FOOD PRODUCTS MARKETING through our detailed guidelines, including its aims and scope. Stay updated with trending and emerging topics, and delve into declining areas to understand shifts in academic interest. Our guidelines also showcase highly cited topics, featuring influential research making a significant impact. Additionally, discover the latest published papers and those with high citation counts, offering a snapshot of current scholarly conversations. Use these guidelines to explore JOURNAL OF FOOD PRODUCTS MARKETING in depth and align your research initiatives with current academic trends.
LanguageEnglish
ISSN1045-4446
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1992 to 2024
AbbreviationJ FOOD PROD MARK / J. Food Prod. Mark.
Frequency5 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of Food Products Marketing focuses on the intersection of consumer behavior, marketing strategies, and food products. It aims to provide insights into how various factors influence consumer perceptions and purchasing decisions in the food industry.
  1. Consumer Behavior Analysis:
    The journal emphasizes understanding consumer attitudes, preferences, and behaviors towards food products, including factors like health consciousness, sustainability, and emotional influences.
  2. Marketing Strategies in Food Products:
    Research often explores various marketing techniques, such as influencer marketing, packaging design, and advertising effectiveness, to determine their impact on consumer choices.
  3. Sustainability and Environmental Awareness:
    There is a consistent emphasis on sustainability in food marketing, including studies on eco-labels, consumer perceptions of sustainability, and the impact of environmental consciousness on purchasing behavior.
  4. Technological Integration in Food Marketing:
    The journal addresses the role of digital marketing, social media, and e-commerce in influencing consumer behavior and the food retail landscape.
  5. Cultural and Societal Influences on Food Consumption:
    Research includes the exploration of cultural factors, generational differences, and societal trends that shape food consumption patterns and marketing effectiveness.
The Journal of Food Products Marketing has identified several emerging themes in recent publications that reflect current trends in food marketing and consumer behavior. These themes highlight the evolving landscape of food consumption and marketing strategies.
  1. Influencer Marketing Impact:
    Recent papers are increasingly analyzing the role of social media influencers and their impact on consumer trust and purchasing decisions, marking a significant trend in food marketing strategies.
  2. Sustainability and Ethical Consumption:
    There is a growing focus on sustainability, including consumer expectations for environmentally-friendly products and practices, as well as the effectiveness of sustainability messaging in marketing.
  3. Consumer-Based Brand Equity:
    Research aimed at developing scales and models to quantify consumer-based brand equity is gaining traction, reflecting a need for businesses to understand brand perceptions in a competitive market.
  4. Digital and Online Shopping Behavior:
    An increase in studies examining online grocery shopping behaviors and preferences indicates a shift towards understanding how digital platforms influence consumer choices in food products.
  5. Health and Wellness Trends:
    Emerging themes include consumer perceptions of health-related claims and product attributes, highlighting the importance of health consciousness in food marketing.

Declining or Waning

While certain themes maintain a strong presence in the Journal of Food Products Marketing, others have shown a decline in frequency or prominence over recent years. This section highlights these waning themes.
  1. Traditional Marketing Techniques:
    There appears to be a reduction in research focusing on traditional marketing methods as the journal shifts towards digital and influencer marketing strategies.
  2. Health Claims without Backing Evidence:
    Papers that solely focus on health claims of food products without substantial empirical evidence have become less common, as the journal emphasizes more rigorous analysis and consumer perceptions.
  3. General Food Marketing Strategies:
    Research that does not specifically address unique aspects of food marketing, such as sustainability or consumer psychology, has diminished, reflecting a trend towards more specialized topics.
  4. Local vs. Global Food Trends:
    Studies that broadly compare local consumption patterns against global trends without a specific focus on consumer motivations or marketing implications have seen less emphasis.

Similar Journals

International Journal of Online Marketing

Innovating Practices for a Dynamic Digital Landscape
Publisher: IGI GLOBALISSN: 2156-1753Frequency: 1 issue/year

The International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.

International Journal of Advertising

Exploring the Dynamics of Consumer Behavior and Advertising Effectiveness.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0265-0487Frequency: 5 issues/year

International Journal of Advertising is a leading scholarly journal in the fields of Communication and Marketing, published by Routledge Journals, Taylor & Francis Ltd. With an impressive impact factor reflecting its high citation rates, this journal is acclaimed for its rigorous peer-reviewed research and theoretical advancements that shape the future of advertising practice and academia. Established in 1982 and converging until 2024, it has carved out a prestigious niche with a Q1 ranking in both Communication and Marketing categories, and it stands as a preeminent resource with Scopus ranks placing it in the top 1% of its field. Though the journal does not offer open access, it provides invaluable insights and knowledge that bolster understanding of consumer behavior, advertising effectiveness, and strategic marketing communications. This makes it an essential read for researchers, professionals, and students eager to enhance their comprehension of contemporary advertising practices and develop innovative solutions in the ever-evolving marketing landscape.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

Elevating Marketing Scholarship to New Heights
Publisher: SPRINGERISSN: 0092-0703Frequency: 6 issues/year

The JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (ISSN: 0092-0703, E-ISSN: 1552-7824) stands as a premier scholarly publication in the fields of marketing, economics, and international management, published by SPRINGER. With an impressive impact factor and a distinguished ranking in the upper quartiles (Q1) across essential business categories, it ranks #1 in Economics and Econometrics and #2 in both Business and International Management and Marketing according to Scopus metrics. This journal, in its continuous publication since 1973, features innovative research that addresses the evolving challenges in marketing strategies, consumer behavior, and market dynamics, making it an invaluable resource for researchers, professionals, and students alike. The journal’s rigorous peer-review process ensures high-quality publications, fostering the advancement of knowledge within the marketing discipline. By disseminating cutting-edge findings, it plays a critical role in shaping best practices and theories that inform both academia and industry.

JOURNAL OF CONSUMER MARKETING

Empowering Research in Consumer Marketing.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0736-3761Frequency: 7 issues/year

The Journal of Consumer Marketing, published by Emerald Group Publishing Ltd, is a leading academic journal in the fields of marketing and business management, with a distinguished history spanning from 1984 to 2024. With an ISSN of 0736-3761 and an E-ISSN of 2052-1200, the journal maintains a prestigious position, classified in the Q1 category for Business and International Management and Q2 for Marketing as of 2023. It ranks notably in the Scopus database within the top 67th percentile for Business and International Management and the 58th percentile in Marketing, reflecting its high relevance and influence within the academic community. The journal seeks to publish innovative, empirical research and insights that contribute to a deeper understanding of consumer behavior and marketing strategies. With a commitment to academic excellence, it provides a vital platform for researchers, professionals, and students who are passionate about advancing the knowledge in consumer marketing as well as its practical applications in the industry. As you explore its pages, you'll find essential findings and discussions that bridge the gap between theory and practice in today's rapidly evolving marketplace.

Journal of Marketing Theory and Practice

Connecting academic rigor with practical marketing solutions.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1069-6679Frequency: 4 issues/year

Journal of Marketing Theory and Practice is a prestigious academic journal published by Routledge Journals, Taylor & Francis Ltd, dedicated to advancing the field of marketing through rigorous research and innovative theoretical discussions. Renowned for its impact factor and solid placement within the Q2 category of Marketing in 2023, this journal has established itself as a vital resource for professionals, researchers, and scholars alike, ranking 65th among 210 within the Scopus database for Business, Management, and Accounting, thereby signalling its influential role in the field. With a commitment to bridging theory and practice, the journal covers a wide range of topics that address contemporary marketing challenges and trends, making it an essential platform for disseminating cutting-edge insights from 2005 to 2024. Researchers and practitioners seeking to enhance their understanding of marketing dynamics are encouraged to explore the journal's extensive archives and contribute to its ongoing dialogue.

Journal of Research in Interactive Marketing

Bridging Theory and Practice in Interactive Marketing
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 2040-7122Frequency: 4 issues/year

Journal of Research in Interactive Marketing, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research within the dynamic field of marketing, specifically focusing on the intersection of technology and consumer behavior. With an impressive 2023 Scopus ranking placing it in the Q1 category of Marketing, and an elite percentile of 95th among its peers, this journal is dedicated to advancing the theoretical and practical understanding of interactive marketing. The journal covers a wide array of topics that include digital marketing trends, consumer engagement strategies, and the impact of social media on marketing effectiveness, consistently attracting high-quality submissions from researchers and professionals alike. Operating since 2010, it continues to reflect the evolving landscape of marketing practices and technology, making it a vital resource for scholars and industry leaders seeking to enhance their knowledge and strategies in this fast-paced sector. While not open access, the journal ensures that its content remains relevant and accessible to those at the forefront of marketing innovation and research.

Marketing and Management of Innovations

Innovative Insights for a Dynamic Marketplace.
Publisher: SUMY STATE UNIV, DEPT MARKETING & MANAGEMENT INNOVATIVE ACTIVITYISSN: 2218-4511Frequency: 4 issues/year

Marketing and Management of Innovations is a premier academic journal dedicated to the exploration of innovative practices in marketing and management. Published by Sumy State University, Department of Marketing & Management Innovative Activity, this journal has been an Open Access resource since 2010, aiming to provide unbridled access to cutting-edge research and insights. With a focus on the dynamic intersection of marketing strategies and innovative management practices, it serves as a vital platform for researchers, professionals, and students from around the globe to disseminate and engage with groundbreaking ideas. Although specific metrics such as H-index are currently unavailable, the journal continues to foster scholarly dialogue and contribute significantly to the academic landscape, making it an essential resource for those seeking to enhance their understanding of innovation in the marketplace. Located in Sumy, Ukraine, the journal not only highlights local advancements but also connects with international trends shaping the future of business management.

Journal of Islamic Marketing

Transforming Marketing Through a Cultural Lens
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1759-0833Frequency: 6 issues/year

Journal of Islamic Marketing, published by Emerald Group Publishing Ltd, is a prominent peer-reviewed journal dedicated to the exploration and advancement of marketing practices within the Islamic context. Since its inception in 2010, the journal has effectively contributed to the intersection of marketing, business, and cultural studies, and has established itself as a valuable resource for researchers and professionals alike. With an impressive 2023 Scopus ranking in the top 24% (Q2) among 210 journals in the Marketing category and a percentile ranking of 76th, it showcases high-impact research that addresses contemporary challenges in Islamic marketing. The journal aims to publish innovative research that not only enhances theoretical understanding but also offers practical insights into how Islamic principles can shape marketing strategies. The Journal of Islamic Marketing serves as a critical outlet for those seeking to delve deeper into this dynamic field, making it an essential read for anyone involved in marketing, business management, or cultural studies.

Young Consumers

Transforming Perspectives on Youth Consumption
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1758-7212Frequency: 4 issues/year

Young Consumers, published by Emerald Group Publishing Ltd, is a leading academic journal dedicated to exploring the dynamics of consumer behavior among younger demographics. With ISSN 1758-7212 and E-ISSN 1747-3616, this journal serves as a pivotal platform for researchers in the fields of Economics, Life-span and Life-course Studies, and consumer research. As of 2023, it proudly holds a Q1 ranking in Economics and a Q2 ranking in Life-span and Life-course Studies, reflecting its high impact and relevance in the academic community. Spanning from 2002 to 2024, the journal aims to disseminate innovative research that enhances our understanding of youthful consumer patterns, providing valuable insights for academics, industry professionals, and policymakers alike. While the journal is not open access, it continues to play an essential role in fostering scholarly discussion and collaboration in the fields it represents, ultimately contributing to the advancement of knowledge on how young consumers shape and are shaped by contemporary market trends.

Journal of Financial Services Marketing

Fostering Dialogue in Financial Services Innovation
Publisher: PALGRAVE MACMILLAN LTDISSN: 1363-0539Frequency: 4 issues/year

The Journal of Financial Services Marketing, published by Palgrave Macmillan Ltd, is a cornerstone publication in the fields of finance and marketing, distinguished by its impressive Q2 rankings in both domains as of 2023. With an ISSN of 1363-0539 and E-ISSN 1479-1846, this journal provides a vital platform for researchers, professionals, and students to explore the interdisciplinary nature of financial services and marketing dynamics. Focusing on a convergence of academic rigor and practical relevance, it addresses critical issues such as consumer behavior, service innovation, and the evolution of marketing strategies in the financial sector. With a remarkable position in Scopus Ranks—placing it in the 80th percentile for finance and the 61st percentile for marketing—it serves as an essential resource for advancing knowledge and fostering dialogue among industry practitioners. The journal is committed to disseminating high-quality research from 2009 through 2024, making it indispensable for anyone looking to stay ahead in the rapidly changing landscape of financial services.