Journal of Islamic Marketing
Scope & Guideline
Elevating Marketing Discourse in an Islamic Context
Introduction
Aims and Scopes
- Islamic Consumer Behavior:
The journal emphasizes understanding the purchasing intentions and behaviors of Muslim consumers, particularly how religiosity and cultural values shape their decisions. - Halal Market Dynamics:
A significant focus on the halal industry, including halal certification, supply chain management, and the marketing of halal products, reflecting the growing global interest in halal offerings. - Islamic Finance and Banking:
Research on Islamic banking practices, customer loyalty, and the impact of Shariah compliance on financial decision-making highlights the journal's commitment to exploring financial aspects within marketing. - Cultural and Religious Influences:
The journal investigates how cultural and religious contexts influence marketing strategies, particularly in Muslim-majority and minority settings. - Digital and Social Media Marketing:
The impact of digital transformation on marketing practices within Islamic contexts, including the role of social media influencers and digital platforms in shaping consumer perceptions and behaviors.
Trending and Emerging
- Sustainability and Green Marketing:
There is an increasing focus on sustainability in halal products and services, highlighting the intersection of Islamic values and environmental concerns, particularly among younger consumers. - Impact of Digital Transformation:
Research on the influence of digital technologies, including e-commerce and social media, on Islamic marketing practices is rapidly emerging, demonstrating the adaptation of traditional practices to modern platforms. - Consumer Trust and Brand Loyalty:
Studies examining the role of trust, particularly in the context of halal certification and brand integrity, are gaining importance, reflecting the need for transparency in consumer relationships. - Islamic Fintech Innovations:
The intersection of finance and technology is becoming a key area of interest, with research exploring how fintech solutions align with Islamic principles and enhance financial inclusion. - Health and Wellness Marketing:
Emerging themes around health-conscious products, including halal cosmetics and food, reflect a growing consumer awareness and demand for healthier lifestyle choices within Islamic frameworks.
Declining or Waning
- Traditional Marketing Strategies:
There is a noticeable decline in research focused on traditional marketing strategies in Islamic contexts, as newer methodologies and digital approaches gain traction. - General Islamic Ethics in Marketing:
While ethical considerations remain important, the specific focus on broad Islamic ethical frameworks in marketing appears to be waning, with more targeted studies emerging instead. - Islamic Tourism Challenges:
The exploration of challenges within Islamic tourism seems to have decreased, possibly overshadowed by more practical applications and advancements in halal tourism management.
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