Journal of Islamic Marketing

Scope & Guideline

Exploring the Fusion of Faith and Marketing Innovation

Introduction

Welcome to the Journal of Islamic Marketing information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of Journal of Islamic Marketing, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN1759-0833
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 2010 to 2024
AbbreviationJ ISLAMIC MARK / J. Islamic Mark.
Frequency6 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The Journal of Islamic Marketing focuses on the intersection of marketing practices and Islamic principles, providing a platform for research that explores consumer behavior, brand management, and marketing strategies within Islamic contexts. It aims to enrich the understanding of how Islamic values influence marketing dynamics across various sectors.
  1. Islamic Consumer Behavior:
    The journal emphasizes understanding the purchasing intentions and behaviors of Muslim consumers, particularly how religiosity and cultural values shape their decisions.
  2. Halal Market Dynamics:
    A significant focus on the halal industry, including halal certification, supply chain management, and the marketing of halal products, reflecting the growing global interest in halal offerings.
  3. Islamic Finance and Banking:
    Research on Islamic banking practices, customer loyalty, and the impact of Shariah compliance on financial decision-making highlights the journal's commitment to exploring financial aspects within marketing.
  4. Cultural and Religious Influences:
    The journal investigates how cultural and religious contexts influence marketing strategies, particularly in Muslim-majority and minority settings.
  5. Digital and Social Media Marketing:
    The impact of digital transformation on marketing practices within Islamic contexts, including the role of social media influencers and digital platforms in shaping consumer perceptions and behaviors.
The Journal of Islamic Marketing is witnessing a surge in research themes that reflect contemporary challenges and opportunities within Islamic marketing. These emerging trends indicate a dynamic evolution in the field, driven by societal changes, technological advancements, and consumer expectations.
  1. Sustainability and Green Marketing:
    There is an increasing focus on sustainability in halal products and services, highlighting the intersection of Islamic values and environmental concerns, particularly among younger consumers.
  2. Impact of Digital Transformation:
    Research on the influence of digital technologies, including e-commerce and social media, on Islamic marketing practices is rapidly emerging, demonstrating the adaptation of traditional practices to modern platforms.
  3. Consumer Trust and Brand Loyalty:
    Studies examining the role of trust, particularly in the context of halal certification and brand integrity, are gaining importance, reflecting the need for transparency in consumer relationships.
  4. Islamic Fintech Innovations:
    The intersection of finance and technology is becoming a key area of interest, with research exploring how fintech solutions align with Islamic principles and enhance financial inclusion.
  5. Health and Wellness Marketing:
    Emerging themes around health-conscious products, including halal cosmetics and food, reflect a growing consumer awareness and demand for healthier lifestyle choices within Islamic frameworks.

Declining or Waning

While the journal continues to explore a wide array of topics, certain themes appear to be declining in prominence, as evidenced by the decreasing frequency of related publications. This shift may reflect changing research priorities or market dynamics.
  1. Traditional Marketing Strategies:
    There is a noticeable decline in research focused on traditional marketing strategies in Islamic contexts, as newer methodologies and digital approaches gain traction.
  2. General Islamic Ethics in Marketing:
    While ethical considerations remain important, the specific focus on broad Islamic ethical frameworks in marketing appears to be waning, with more targeted studies emerging instead.
  3. Islamic Tourism Challenges:
    The exploration of challenges within Islamic tourism seems to have decreased, possibly overshadowed by more practical applications and advancements in halal tourism management.

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