Journal of Historical Research in Marketing

Scope & Guideline

Advancing Marketing Knowledge Through Historical Perspectives

Introduction

Welcome to the Journal of Historical Research in Marketing information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of Journal of Historical Research in Marketing, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN1755-750x
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 2009 to 2024
AbbreviationJ HIST RES MARKETING / J. Hist. Res. Marketing
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The Journal of Historical Research in Marketing is dedicated to advancing the understanding of marketing through a historical lens, exploring the evolution of marketing practices, strategies, and cultural implications over time. Its core aims include:
  1. Historical Analysis of Marketing Practices:
    The journal focuses on the historical evolution of marketing strategies, examining how advertising, branding, and consumer engagement practices have developed across different periods and regions.
  2. Cultural Contextualization:
    Research published in this journal often situates marketing practices within specific cultural and societal contexts, exploring how cultural factors influence marketing strategies and consumer behavior.
  3. Interdisciplinary Approaches:
    The journal encourages interdisciplinary research, drawing from history, sociology, anthropology, and business studies to provide a comprehensive view of marketing's impact and evolution.
  4. Focus on Diverse Geographies:
    The Journal emphasizes a global perspective, featuring research on marketing histories from various countries and regions, thus highlighting the diversity of marketing practices worldwide.
  5. Impact of Historical Events on Marketing:
    It investigates how significant historical events, such as wars, economic changes, and social movements, have influenced marketing strategies and consumer behavior.
Recent publications in the Journal of Historical Research in Marketing reflect emerging themes and trends that are gaining traction. These include:
  1. Sustainability in Marketing History:
    There is a growing focus on how historical marketing practices relate to sustainability, particularly in examining the evolution of consumer behavior towards sustainable products and practices.
  2. Digital Transformation and Marketing:
    Research is increasingly addressing the impact of digital technologies on marketing practices throughout history, exploring how the digital age has transformed traditional marketing strategies.
  3. Cultural Heritage and Marketing:
    The intersection of cultural heritage and marketing is becoming a prominent theme, with studies examining how historical marketing has commodified cultural artifacts and traditions.
  4. Consumer Agency and Historical Narratives:
    Emerging research emphasizes the role of consumer agency within historical narratives, exploring how consumers have shaped marketing practices and how their voices have been represented in marketing history.
  5. Health Marketing Histories:
    A notable trend is the exploration of marketing within health-related industries, particularly how public health campaigns and medical marketing have evolved historically, especially in light of recent global health crises.

Declining or Waning

While the Journal of Historical Research in Marketing has consistently explored a wide range of topics, certain themes appear to be diminishing in frequency in recent publications. These waning scopes include:
  1. Traditional Advertising Techniques:
    Research focused on conventional advertising methods, particularly print media and broadcast advertising, has seen a decline as newer digital marketing strategies gain prominence in historical analyses.
  2. Narrowly Defined Case Studies:
    There has been a noticeable decrease in narrowly focused case studies that do not connect to broader historical trends or cultural implications, suggesting a shift towards more comprehensive and contextually rich analyses.
  3. Local Marketing Histories:
    The trend of publishing studies that exclusively examine marketing histories within a limited geographic or cultural context appears to be waning, as the journal increasingly values comparative and global perspectives.
  4. Historical Marketing Theories:
    Discussions centered on historical marketing theories alone, without practical applications or modern relevance, are becoming less frequent, indicating a shift towards more applied historical research.
  5. Single Decade Focus:
    Research that concentrates solely on marketing practices from a single decade is decreasing, with more emphasis now placed on longitudinal studies that trace changes over extended periods.

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