Journal of Historical Research in Marketing

Scope & Guideline

Exploring the Past to Illuminate Marketing's Future

Introduction

Welcome to the Journal of Historical Research in Marketing information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of Journal of Historical Research in Marketing, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN1755-750x
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 2009 to 2024
AbbreviationJ HIST RES MARKETING / J. Hist. Res. Marketing
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The Journal of Historical Research in Marketing is dedicated to advancing the understanding of marketing through a historical lens, exploring the evolution of marketing practices, strategies, and cultural implications over time. Its core aims include:
  1. Historical Analysis of Marketing Practices:
    The journal focuses on the historical evolution of marketing strategies, examining how advertising, branding, and consumer engagement practices have developed across different periods and regions.
  2. Cultural Contextualization:
    Research published in this journal often situates marketing practices within specific cultural and societal contexts, exploring how cultural factors influence marketing strategies and consumer behavior.
  3. Interdisciplinary Approaches:
    The journal encourages interdisciplinary research, drawing from history, sociology, anthropology, and business studies to provide a comprehensive view of marketing's impact and evolution.
  4. Focus on Diverse Geographies:
    The Journal emphasizes a global perspective, featuring research on marketing histories from various countries and regions, thus highlighting the diversity of marketing practices worldwide.
  5. Impact of Historical Events on Marketing:
    It investigates how significant historical events, such as wars, economic changes, and social movements, have influenced marketing strategies and consumer behavior.
Recent publications in the Journal of Historical Research in Marketing reflect emerging themes and trends that are gaining traction. These include:
  1. Sustainability in Marketing History:
    There is a growing focus on how historical marketing practices relate to sustainability, particularly in examining the evolution of consumer behavior towards sustainable products and practices.
  2. Digital Transformation and Marketing:
    Research is increasingly addressing the impact of digital technologies on marketing practices throughout history, exploring how the digital age has transformed traditional marketing strategies.
  3. Cultural Heritage and Marketing:
    The intersection of cultural heritage and marketing is becoming a prominent theme, with studies examining how historical marketing has commodified cultural artifacts and traditions.
  4. Consumer Agency and Historical Narratives:
    Emerging research emphasizes the role of consumer agency within historical narratives, exploring how consumers have shaped marketing practices and how their voices have been represented in marketing history.
  5. Health Marketing Histories:
    A notable trend is the exploration of marketing within health-related industries, particularly how public health campaigns and medical marketing have evolved historically, especially in light of recent global health crises.

Declining or Waning

While the Journal of Historical Research in Marketing has consistently explored a wide range of topics, certain themes appear to be diminishing in frequency in recent publications. These waning scopes include:
  1. Traditional Advertising Techniques:
    Research focused on conventional advertising methods, particularly print media and broadcast advertising, has seen a decline as newer digital marketing strategies gain prominence in historical analyses.
  2. Narrowly Defined Case Studies:
    There has been a noticeable decrease in narrowly focused case studies that do not connect to broader historical trends or cultural implications, suggesting a shift towards more comprehensive and contextually rich analyses.
  3. Local Marketing Histories:
    The trend of publishing studies that exclusively examine marketing histories within a limited geographic or cultural context appears to be waning, as the journal increasingly values comparative and global perspectives.
  4. Historical Marketing Theories:
    Discussions centered on historical marketing theories alone, without practical applications or modern relevance, are becoming less frequent, indicating a shift towards more applied historical research.
  5. Single Decade Focus:
    Research that concentrates solely on marketing practices from a single decade is decreasing, with more emphasis now placed on longitudinal studies that trace changes over extended periods.

Similar Journals

Caderno Profissional de Marketing Unimep

Bridging research and practice in contemporary marketing.
Publisher: UNIV METODISTA PIRACICABA-UNIMEPISSN: Frequency: 3 issues/year

Caderno Profissional de Marketing Unimep is a distinguished Open Access journal published by UNIV METODISTA PIRACICABA-UNIMEP, dedicated to advancing the field of marketing studies. Since its inception in 2013, this journal has fostered an accessible platform for researchers, practitioners, and scholars to disseminate innovative ideas and findings that shape contemporary marketing practices. With a robust focus on both theoretical and applied aspects of marketing, the journal aims to engage with diverse topics including consumer behavior, digital marketing strategies, and branding techniques. Caderno Profissional de Marketing Unimep not only encourages rigorous peer-reviewed research but also emphasizes the importance of practice-oriented studies that benefit the professional community. Positioned within the vibrant academic landscape of Brazil, the journal serves as a vital resource for those seeking to enhance their knowledge and contribute to the ever-evolving marketing discipline.

JOURNAL OF MARKETING RESEARCH

Pioneering Empirical Discoveries in Marketing
Publisher: SAGE PUBLICATIONS INCISSN: 0022-2437Frequency: 6 issues/year

JOURNAL OF MARKETING RESEARCH, published by SAGE Publications Inc, is a premier scholarly journal dedicated to advancing the field of marketing research. Since its inception in 1968, the journal has maintained a strong commitment to providing rigorous empirical and theoretical investigations that challenge current marketing paradigms and offer innovative insights across various aspects of the discipline. With an impressive Q1 ranking in Business and International Management, Economics and Econometrics, and Marketing as of 2023, this journal is recognized for its influential contributions to academia. It is positioned among the top journals globally, with its research cited extensively in both academic and practical spheres, reflecting its vital role in shaping marketing strategies and policies. Offering exclusive access to research that spans decades, the JOURNAL OF MARKETING RESEARCH continues to be an essential resource for researchers, professionals, and students seeking to deepen their understanding of marketing phenomena.

Journal of Wine Economics

Innovating Research at the Intersection of Wine and Economics
Publisher: CAMBRIDGE UNIV PRESSISSN: 1931-4361Frequency: 4 issues/year

Journal of Wine Economics, published by Cambridge University Press, is a leading interdisciplinary journal dedicated to advancing the understanding of the economics of wine through rigorous research and analysis. With an ISSN of 1931-4361 and E-ISSN 1931-437X, this journal plays a crucial role in the intersection of economics, business, and food science, offering insights relevant to both academia and industry. The journal has garnered recognition, achieving a Q2 ranking in the categories of Business, Management, and Accounting, Food Science, and Horticulture, as reflected in its Scopus rankings, with significant placement in the percentile rankings within these fields. As of 2023, it continues to contribute to the online discourse on wine economics while fostering a collaborative environment for researchers, professionals, and students interested in the intricacies of this vibrant sector. Although it does not currently provide open access options, readers can engage with its valuable content through academic libraries and institutional subscriptions, making it an essential resource for those seeking to deepen their expertise in wine economics.

Journal of International Consumer Marketing

Advancing Marketing Knowledge Across Borders
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0896-1530Frequency: 5 issues/year

The Journal of International Consumer Marketing, published by Routledge Journals, Taylor & Francis Ltd, stands as a premier platform for disseminating innovative research at the intersection of marketing and consumer behavior within a global context. Since its inception in 1988, this journal has contributed significantly to the field, featuring a wide array of studies that explore diverse dimensions of consumer marketing across different cultures and markets. With an esteemed Q2 ranking in both Management Information Systems and Marketing for 2023, and high Scopus ranks placing it in the top percentiles for Business and Management disciplines, it attracts a dedicated readership of researchers, professionals, and academics eager to keep abreast of emerging trends and findings. Although it currently does not offer Open Access options, the journal remains committed to providing valuable insights and fostering scholarly dialogue that bridges theoretical and practical applications in consumer marketing. For those looking to deepen their understanding of consumer behavior in a rapidly evolving global marketplace, The Journal of International Consumer Marketing is an indispensable resource.

International Journal of Online Marketing

Exploring the Future of Online Marketing Strategies
Publisher: IGI GLOBALISSN: 2156-1753Frequency: 1 issue/year

The International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.

Journal of Marketing Analytics

Unraveling the Power of Marketing Analytics.
Publisher: PALGRAVE MACMILLAN LTDISSN: 2050-3318Frequency: 4 issues/year

The Journal of Marketing Analytics, published by PALGRAVE MACMILLAN LTD, stands as a pivotal resource for scholars and professionals involved in the intricate interplay of marketing strategies, analytics, and decision-making. With its ISSN of 2050-3318 and E-ISSN of 2050-3326, the journal encompasses a rich scope of research from 2013 to 2024, addressing critical topics that harness big data, machine learning, and statistical methods to drive insightful marketing decisions. As reflected in its impressive 2023 Scopus Rankings, the journal is ranked Q1 in the Economics, Econometrics and Finance (miscellaneous) category and maintains strong positions across various fields including Marketing and Strategy and Management. This underscores its significance in contributing to the academic dialogue and practical applications within the realm of marketing analytics. Although not an Open Access journal, it provides comprehensive access options that cater to a broad range of stakeholders. By prioritizing the dissemination of high-quality research, the Journal of Marketing Analytics not only elevates scholarship within its domain but also empowers practitioners to apply data-driven strategies in real-world scenarios.

JOURNAL OF ADVERTISING

Pioneering Research in Global Advertising Practices
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0091-3367Frequency: 4 issues/year

JOURNAL OF ADVERTISING stands as a premier publication in the dynamic fields of Advertising, Marketing, Communication, and Business Management, published by Routledge Journals, Taylor & Francis Ltd. With a distinguished history of excellence since its inception in 1972, this journal has maintained a strong reputation, currently classified in the Q1 category across multiple disciplines, including Business and International Management, Communication, and Marketing. It ranks impressively within the Scopus metrics, placing in the top 3% of Communication journals and the top 10% in both Marketing and Business Management categories. The journal's impact is bolstered by its commitment to publishing high-quality, peer-reviewed research that advances the understanding of advertising practices, strategies, and their implications in today's global market. While not an open-access journal, it offers robust academic support to researchers, professionals, and students aiming to contribute to this critical area of study. The JOURNAL OF ADVERTISING is essential reading for anyone seeking to stay at the forefront of advertising research and its practical applications.

JOURNAL OF FOOD PRODUCTS MARKETING

Unlocking Insights into Effective Food Marketing Practices
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1045-4446Frequency: 5 issues/year

JOURNAL OF FOOD PRODUCTS MARKETING is a premier academic journal dedicated to the intersection of food marketing practices and consumer behavior. Published by Routledge Journals, Taylor & Francis Ltd, this journal has been a key resource since its inception in 1992 and has continued to evolve, with its latest contributions covering trends and insights up to 2024. With an impressive Q2 ranking in the fields of Business and International Management, Food Science, and Marketing, the journal demonstrates a strong commitment to advancing scholarship in these critical areas, holding an established position within the Scopus database. The journal serves as an essential platform for researchers, practitioners, and educators, providing valuable insights into effective marketing strategies for food products. Although not currently offering Open Access options, the journal remains a vital tool for those seeking to stay informed about the latest research developments and industry practices in food marketing.

International Journal of Marketing Communication and New Media

Shaping the future of marketing through scholarly exchange.
Publisher: INST SUPERIOR ENTRE DOURO & VOUGAISSN: 2182-9306Frequency: 2 issues/year

Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.

Social Marketing Quarterly

Transforming communities with evidence-based marketing.
Publisher: SAGE PUBLICATIONS LTDISSN: 1524-5004Frequency: 4 issues/year

Social Marketing Quarterly, published by SAGE Publications Ltd, is a premier academic journal dedicated to the field of social marketing, focusing on strategies that encourage social change through evidence-based marketing techniques. Operating since 1994, this influential journal has established itself as a vital resource, achieving notable rankings in Economics and Econometrics (Q2) and Marketing (Q2) categories for 2023, reflecting its substantial impact within the academic community. With its insightful articles and rigorous research contributions, Social Marketing Quarterly serves both researchers and practitioners, offering valuable findings that can be applied to enhance social programs and initiatives. Though not currently an open access publication, the journal's commitment to advancing the discourse in social marketing makes it essential for anyone interested in the intersection of marketing principles and societal benefit. The journal can be accessed via its dedicated platform, and readers can look forward to exploring innovative concepts through its articles until the convergence year of 2024.