Social Marketing Quarterly

Scope & Guideline

Empowering change-makers with rigorous research.

Introduction

Delve into the academic richness of Social Marketing Quarterly with our guidelines, detailing its aims and scope. Our resource identifies emerging and trending topics paving the way for new academic progress. We also provide insights into declining or waning topics, helping you stay informed about changing research landscapes. Evaluate highly cited topics and recent publications within these guidelines to align your work with influential scholarly trends.
LanguageEnglish
ISSN1524-5004
PublisherSAGE PUBLICATIONS LTD
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1994 to 2024
AbbreviationSOC MARK Q / Soc. Mark. Q.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address1 OLIVERS YARD, 55 CITY ROAD, LONDON EC1Y 1SP, ENGLAND

Aims and Scopes

Social Marketing Quarterly primarily aims to explore and disseminate research that applies marketing principles to achieve social good. The journal focuses on behavior change interventions that address various social issues, using a multidisciplinary approach that combines theories from psychology, sociology, and marketing.
  1. Behavior Change Interventions:
    The journal emphasizes the development and evaluation of strategies aimed at changing behaviors for positive social outcomes, such as health improvement, environmental protection, and community engagement.
  2. Application of Social Marketing Theories:
    It explores the application of various social marketing theories, including the Theory of Planned Behavior and the Transtheoretical Model, to frame interventions and understand consumer behavior.
  3. Consumer Insights and Segmentation:
    The research often involves understanding consumer attitudes and behaviors through segmentation analysis, which helps tailor social marketing campaigns to specific audiences.
  4. Interdisciplinary Approaches:
    The journal encourages interdisciplinary research that combines insights from health communication, public policy, and community engagement to enhance the effectiveness of social marketing.
  5. Evaluation of Social Marketing Campaigns:
    A core focus is on the systematic evaluation of social marketing campaigns to assess their impact, effectiveness, and lessons learned, contributing to the field's growth.
Recent publications in Social Marketing Quarterly highlight several emerging themes that reflect the evolving landscape of social marketing. These trends indicate areas of significant interest and potential for future research.
  1. Digital and Online Social Marketing:
    There is a growing trend towards utilizing digital platforms and online communities for social marketing, driven by the need to reach wider audiences and engage consumers effectively.
  2. Mental Health Awareness and Support:
    Research focusing on mental health interventions is on the rise, particularly in addressing stigma and promoting help-seeking behaviors among vulnerable populations.
  3. Sustainability and Environmental Behavior Change:
    Emerging themes include social marketing interventions aimed at promoting environmentally sustainable behaviors, such as reducing plastic waste and encouraging conservation.
  4. Community-Based Interventions:
    There is an increasing focus on community-based approaches that engage local populations in co-creating solutions to social issues, reflecting a shift towards participatory methods.
  5. Cross-Cultural Social Marketing:
    An interest in cross-cultural studies within social marketing is emerging, emphasizing the importance of understanding diverse consumer behaviors and preferences in different cultural contexts.

Declining or Waning

While Social Marketing Quarterly continues to thrive in various areas, certain themes appear to be declining in prominence. These waning scopes may reflect shifts in societal priorities or the evolution of the field itself.
  1. Traditional Marketing Approaches:
    There seems to be a reduced focus on conventional marketing strategies within social marketing, as the field moves towards more innovative and behavior-focused interventions.
  2. Single-Dimensional Health Campaigns:
    Research centered solely on health campaigns without considering broader social determinants appears to be declining, indicating a shift towards more holistic approaches.
  3. Static Consumer Models:
    The use of static models for understanding consumer behavior is less emphasized. Instead, there is a move towards dynamic models that account for changing consumer attitudes and behaviors over time.
  4. General Social Marketing Frameworks:
    There is a noticeable decline in publications that discuss broad, one-size-fits-all frameworks for social marketing, with more emphasis on tailored and context-specific approaches.
  5. Focus on Individual Behavior Change:
    The journal is seeing less emphasis on individual behavior change alone, as researchers recognize the importance of community and systemic factors in driving social change.

Similar Journals

Innovative Marketing

Exploring the Future of Marketing Innovation
Publisher: LLC CPC BUSINESS PERSPECTIVESISSN: 1814-2427Frequency: 4 issues/year

Innovative Marketing, with ISSN 1814-2427 and E-ISSN 1816-6326, is a prestigious open-access journal published by LLC CPC BUSINESS PERSPECTIVES since 2005, located in Sumy, Ukraine. It serves as a pivotal platform for researchers, professionals, and academics focusing on the dynamic intersections of marketing, technology, and innovation. With a commitment to advancing contemporary marketing practices, the journal's scope encompasses a rich range of topics, positioning it within impressive category quartiles—ranked Q3 in Economics, Econometrics and Finance, Management of Technology and Innovation, and Marketing as of 2023. The journal's stature is further affirmed by its Scopus rankings, achieving a percentile of 80th in Social Sciences - Law and 70th in Social Sciences - Social Sciences (miscellaneous). By offering open access to research, Innovative Marketing seeks to facilitate meaningful dialogue and disseminate knowledge that informs and inspires the marketing community globally. Join us in shaping the future of marketing innovation!

Foundations and Trends in Marketing

Driving Insights for the Next Generation of Marketers
Publisher: NOW PUBLISHERS INCISSN: 1555-0753Frequency:

Foundations and Trends in Marketing is a leading academic journal published by NOW PUBLISHERS INC, focusing on cutting-edge research in the fields of marketing and economics. With an ISSN of 1555-0753 and an E-ISSN of 1555-0761, this journal serves as an essential resource for scholars, practitioners, and students alike, fostering interdisciplinary insights that bridge theory and practice. Established in 2006 and merging its scholarly contributions until 2024, the journal has successfully positioned itself within the top quartiles, holding a Q2 ranking in Economics and Econometrics and a Q3 in Marketing as of 2023. It is recognized for its rigorous peer-review process and emphasis on innovative research that enhances our understanding of marketing dynamics in today's complex landscape. Though it does not provide Open Access, publications disseminated through this journal are critical in influencing marketing strategies, consumer behavior studies, and economic analysis. The valuable insights gained from this journal are undoubtedly significant for anyone seeking to advance their knowledge and application of marketing science.

International Journal of Online Marketing

Exploring the Future of Online Marketing Strategies
Publisher: IGI GLOBALISSN: 2156-1753Frequency: 1 issue/year

The International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.

International Journal of Marketing Communication and New Media

Empowering voices in the realm of digital marketing.
Publisher: INST SUPERIOR ENTRE DOURO & VOUGAISSN: 2182-9306Frequency: 2 issues/year

Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.

Journal of Islamic Marketing

Innovating Marketing Practices with Cultural Relevance
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1759-0833Frequency: 6 issues/year

Journal of Islamic Marketing, published by Emerald Group Publishing Ltd, is a prominent peer-reviewed journal dedicated to the exploration and advancement of marketing practices within the Islamic context. Since its inception in 2010, the journal has effectively contributed to the intersection of marketing, business, and cultural studies, and has established itself as a valuable resource for researchers and professionals alike. With an impressive 2023 Scopus ranking in the top 24% (Q2) among 210 journals in the Marketing category and a percentile ranking of 76th, it showcases high-impact research that addresses contemporary challenges in Islamic marketing. The journal aims to publish innovative research that not only enhances theoretical understanding but also offers practical insights into how Islamic principles can shape marketing strategies. The Journal of Islamic Marketing serves as a critical outlet for those seeking to delve deeper into this dynamic field, making it an essential read for anyone involved in marketing, business management, or cultural studies.

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

Advancing Marketing Knowledge Through Rigorous Research
Publisher: ELSEVIERISSN: 0167-8116Frequency: 4 issues/year

International Journal of Research in Marketing is a premier academic outlet dedicated to the advancement of marketing research, published by Elsevier. Boasting an impressive impact factor and ranked in the top tier (Q1) of marketing journals, this journal has established itself as a vital resource for scholars and practitioners alike, influencing the field since its inception in 1984. With a Scopus ranking of #29 out of 210 in Business, Management, and Accounting, it sits comfortably in the 86th percentile, reflecting its high relevance and contribution to marketing knowledge. The journal covers a wide array of topics within marketing, fostering innovation and insight into contemporary issues and practices in the sector. Since there are no open access options, interested readers may access articles through institutional subscriptions. Published continuously over four decades, the journal facilitates a rich exchange of ideas and methodologies that shape the future of marketing research.

Journal of International Consumer Marketing

Bridging Cultures Through Consumer Behavior
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0896-1530Frequency: 5 issues/year

The Journal of International Consumer Marketing, published by Routledge Journals, Taylor & Francis Ltd, stands as a premier platform for disseminating innovative research at the intersection of marketing and consumer behavior within a global context. Since its inception in 1988, this journal has contributed significantly to the field, featuring a wide array of studies that explore diverse dimensions of consumer marketing across different cultures and markets. With an esteemed Q2 ranking in both Management Information Systems and Marketing for 2023, and high Scopus ranks placing it in the top percentiles for Business and Management disciplines, it attracts a dedicated readership of researchers, professionals, and academics eager to keep abreast of emerging trends and findings. Although it currently does not offer Open Access options, the journal remains committed to providing valuable insights and fostering scholarly dialogue that bridges theoretical and practical applications in consumer marketing. For those looking to deepen their understanding of consumer behavior in a rapidly evolving global marketplace, The Journal of International Consumer Marketing is an indispensable resource.

Caderno Profissional de Marketing Unimep

Connecting scholars and practitioners in the marketing landscape.
Publisher: UNIV METODISTA PIRACICABA-UNIMEPISSN: Frequency: 3 issues/year

Caderno Profissional de Marketing Unimep is a distinguished Open Access journal published by UNIV METODISTA PIRACICABA-UNIMEP, dedicated to advancing the field of marketing studies. Since its inception in 2013, this journal has fostered an accessible platform for researchers, practitioners, and scholars to disseminate innovative ideas and findings that shape contemporary marketing practices. With a robust focus on both theoretical and applied aspects of marketing, the journal aims to engage with diverse topics including consumer behavior, digital marketing strategies, and branding techniques. Caderno Profissional de Marketing Unimep not only encourages rigorous peer-reviewed research but also emphasizes the importance of practice-oriented studies that benefit the professional community. Positioned within the vibrant academic landscape of Brazil, the journal serves as a vital resource for those seeking to enhance their knowledge and contribute to the ever-evolving marketing discipline.

Market-Trziste

Empowering Economists and Marketers Worldwide
Publisher: CROMARISSN: 0353-4790Frequency: 2 issues/year

Market-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.

International Review on Public and Nonprofit Marketing

Fostering Dialogue on Marketing for the Greater Good
Publisher: SPRINGER HEIDELBERGISSN: 1865-1984Frequency: 4 issues/year

The International Review on Public and Nonprofit Marketing, published by SPRINGER HEIDELBERG, stands as a pivotal resource in the fields of marketing, public administration, and nonprofit management. With an ISSN of 1865-1984 and an E-ISSN of 1865-1992, this journal aims to disseminate innovative research that fosters understanding in both public and nonprofit marketing domains. Since its inception in 2001, the journal has provided a platform for scholarly dialogues, particularly between 2009 and 2024, consistently ranking in the Q2 category within both Economics and Econometrics and Marketing. Its Scopus rankings further underscore its significance, with notable standings in the 66th percentile for Economics and Econometrics and the 48th percentile in Marketing. Although it does not offer open access options, the journal's rigorous peer-review process ensures that readers benefit from high-quality research that addresses the complexities and evolving challenges faced by public and nonprofit sectors. As such, this journal is indispensable for researchers, professionals, and students eager to contribute to and learn from the latest advancements and discussions in these critical fields.