Journal of Marketing Management

Scope & Guideline

Shaping the future of marketing through interdisciplinary discourse.

Introduction

Immerse yourself in the scholarly insights of Journal of Marketing Management with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageEnglish
ISSN0267-257x
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1985 to 1997, 2001, 2006, from 2008 to 2024
AbbreviationJ MARKET MANAG-UK / J. Market. Manag.
Frequency18 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of Marketing Management aims to provide a platform for diverse perspectives on marketing practices, theories, and consumer behaviors across various contexts. The journal emphasizes the importance of integrating critical insights and innovative methodologies to address complex marketing challenges.
  1. Consumer Behavior and Culture:
    The journal extensively explores how consumer behavior is influenced by cultural, social, and technological factors, examining the implications for marketing strategies.
  2. Sustainability and Ethical Marketing:
    A crucial focus area is the role of marketing in promoting sustainability and ethical practices, reflecting the growing consumer demand for responsible business practices.
  3. Digital Marketing and Technology Integration:
    The journal addresses the impact of digital technologies on marketing practices, including social media, influencer marketing, and the use of big data in understanding consumer preferences.
  4. Interdisciplinary Approaches:
    It encourages interdisciplinary research that combines insights from sociology, psychology, and cultural studies to deepen the understanding of marketing phenomena.
  5. Critical Marketing Perspectives:
    The journal includes critical analyses of marketing practices, questioning traditional paradigms and exploring the power dynamics within consumer markets.
  6. Innovative Research Methodologies:
    The journal supports the use of innovative methodologies, including qualitative and mixed-methods approaches, to capture the complexity of consumer experiences and marketing contexts.
The Journal of Marketing Management has increasingly highlighted several emerging themes that reflect the current marketing landscape and consumer expectations. These trends indicate the journal's responsiveness to contemporary issues and scholarly interests.
  1. Influencer Marketing and Social Media Dynamics:
    There is a growing body of research focusing on influencer marketing strategies and their impact on consumer behavior, reflecting the increasing importance of social media in marketing practices.
  2. Intersection of Marketing and Social Issues:
    Emerging themes explore the connections between marketing and social issues, such as gender representation, sustainability, and ethical consumption, highlighting the role of marketing in addressing societal challenges.
  3. Consumer Activism and Engagement:
    Research on consumer activism and engagement is on the rise, emphasizing how consumers use their purchasing power to influence brands and advocate for social change.
  4. Phygital Experiences and Omnichannel Strategies:
    As the lines between physical and digital experiences blur, there is a notable increase in research addressing phygital marketing strategies and the consumer journey across multiple channels.
  5. Consumer Well-being and Mental Health:
    Recent publications are beginning to focus on the relationship between consumer behavior and mental health, exploring how marketing can contribute positively to consumer well-being.

Declining or Waning

While the Journal of Marketing Management has seen a rise in certain themes, there are areas that appear to be declining in prominence. These waning themes reflect shifts in the marketing landscape and changing academic interests.
  1. Traditional Marketing Theories:
    There is a noticeable decline in the emphasis on traditional marketing theories, such as the 4Ps, as scholars increasingly seek to explore more contemporary and context-specific frameworks.
  2. Focus on Mass Marketing:
    The focus on mass marketing strategies appears to be diminishing, reflecting a shift towards personalized and targeted marketing approaches that resonate more with modern consumer behavior.
  3. Consumer Satisfaction Metrics:
    Research centered solely on consumer satisfaction metrics is becoming less prevalent, as scholars are now more interested in holistic approaches that consider emotional and experiential dimensions of consumer interactions.
  4. Brand Loyalty as a Sole Focus:
    The examination of brand loyalty in isolation is waning, as newer research trends emphasize the importance of brand engagement and community-building among consumers.

Similar Journals

INTERNATIONAL MARKETING REVIEW

Elevating academic discourse in business and marketing on a global scale.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0265-1335Frequency: 6 issues/year

INTERNATIONAL MARKETING REVIEW is a leading academic journal published by Emerald Group Publishing Ltd, showcasing cutting-edge research in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking across these categories for 2023, this journal serves as a crucial platform for scholars and practitioners to disseminate innovative ideas and impactful research findings. Covering a wide range of topics from global market strategies to cultural influences in marketing, INTERNATIONAL MARKETING REVIEW is committed to advancing knowledge and understanding in international marketing practices. Although it does not currently operate under an Open Access model, the journal remains accessible to a global audience of researchers, professionals, and students dedicated to the evolving landscape of international business. As it converges into its fourth decade of publication, from 1983 to 2024, the journal continues to thrive, enriching the academic discourse and helping shape the future of marketing research.

Australasian Marketing Journal

Leading the Way in Marketing Research and Analysis
Publisher: SAGE PUBLICATIONS LTDISSN: 1441-3582Frequency: 4 issues/year

Australasian Marketing Journal, published by SAGE Publications Ltd, is a leading academic journal dedicated to advancing the field of marketing through rigorous research and insightful analysis. With an impressive impact factor and recognized as a Q1 journal in both Economics and Marketing, it ranks among the top publications in its category, boasting a 97th percentile in Economics and Econometrics, and a 91st percentile in Marketing, according to Scopus. The journal serves as an essential platform for scholars and practitioners from diverse backgrounds, fostering a multidisciplinary approach that enhances our understanding of marketing dynamics in an increasingly globalized economy. With an ongoing commitment to excellence, the Australasian Marketing Journal aims to publish high-quality articles that challenge conventional wisdom and stimulate current marketing debates, paving the way for innovative research initiatives from 2003 to 2024 and beyond.

Foundations and Trends in Marketing

Fostering Interdisciplinary Research in Marketing
Publisher: NOW PUBLISHERS INCISSN: 1555-0753Frequency:

Foundations and Trends in Marketing is a leading academic journal published by NOW PUBLISHERS INC, focusing on cutting-edge research in the fields of marketing and economics. With an ISSN of 1555-0753 and an E-ISSN of 1555-0761, this journal serves as an essential resource for scholars, practitioners, and students alike, fostering interdisciplinary insights that bridge theory and practice. Established in 2006 and merging its scholarly contributions until 2024, the journal has successfully positioned itself within the top quartiles, holding a Q2 ranking in Economics and Econometrics and a Q3 in Marketing as of 2023. It is recognized for its rigorous peer-review process and emphasis on innovative research that enhances our understanding of marketing dynamics in today's complex landscape. Though it does not provide Open Access, publications disseminated through this journal are critical in influencing marketing strategies, consumer behavior studies, and economic analysis. The valuable insights gained from this journal are undoubtedly significant for anyone seeking to advance their knowledge and application of marketing science.

International Journal of Online Marketing

Bridging Theory and Practice in Online Marketing
Publisher: IGI GLOBALISSN: 2156-1753Frequency: 1 issue/year

The International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.

International Journal of Marketing Communication and New Media

Unveiling the latest trends in marketing communication.
Publisher: INST SUPERIOR ENTRE DOURO & VOUGAISSN: 2182-9306Frequency: 2 issues/year

Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.

Management & Marketing

Exploring New Frontiers in Management and Marketing
Publisher: SCIENDOISSN: 1842-0206Frequency: 4 issues/year

Management & Marketing is a prominent open-access journal dedicated to the fields of business management and marketing, published by SCIENTO in Romania. With an E-ISSN of 2069-8887, the journal has established itself as a significant player in academic research since becoming open access in 2015. Spanning a converged period from 2014 to 2024, it has achieved a commendable Q2 ranking in the 2023 category of Business, Management, and Accounting, reflecting its solid impact and reach within the academic community. Additionally, with a Scopus ranking of #50 out of 218 in General Business, Management, and Accounting, resulting in a 77th percentile standing, Management & Marketing represents a valuable resource for researchers, professionals, and students seeking to advance their understanding of contemporary management and marketing practices. Its commitment to disseminating innovative research makes it a crucial platform for knowledge exchange and scholarly dialogue in the dynamic landscape of business studies.

Marketing Theory

Shaping Marketing Practices with Groundbreaking Research
Publisher: SAGE PUBLICATIONS INCISSN: 1470-5931Frequency: 4 issues/year

Marketing Theory, published by SAGE Publications Inc, is a leading academic journal dedicated to advancing the field of marketing through rigorous theoretical development and empirical research. With an ISSN of 1470-5931 and an E-ISSN of 1741-301X, this journal has established itself as a cornerstone in the marketing discipline, boasting a prestigious Q1 category ranking, positioning it among the top 25% of journals in the field as of 2023. Operating since 2001, it has continuously provided an influential platform for scholars and practitioners alike to explore innovative marketing concepts and frameworks that shape evolving market dynamics. While features such as open access remain unavailable, the journal's comprehensive scope enriches its contribution to the academic community, ensuring valuable insights for researchers, marketing professionals, and students worldwide. With a Scopus rank of #73 out of 210, Marketing Theory remains essential for anyone looking to deepen their understanding of marketing intricacies in today’s competitive landscape.

JOURNAL OF MARKETING

Shaping Marketing Strategies with Scholarly Excellence.
Publisher: SAGE PUBLICATIONS INCISSN: 0022-2429Frequency: 6 issues/year

JOURNAL OF MARKETING, published by SAGE PUBLICATIONS INC, stands as a cornerstone in the fields of marketing, business, and econometrics. With a rich history dating back to 1969 and ongoing innovative research until 2024, this journal has continuously evolved to address the dynamic challenges and trends in marketing disciplines. Renowned for its scholarly rigor, the journal ranks in the Q1 category for Business and International Management, Economics and Econometrics, as well as Marketing, making it a prime outlet for impactful research in these domains. The JOURNAL OF MARKETING boasts impressive Scopus rankings, positioned in the top 1% of its category, reflecting its significant influence and reach within the academic community. While it is not an open access publication, it provides a platform for researchers, professionals, and students alike to engage with cutting-edge studies that shape marketing strategies and theories worldwide. Its comprehensive scope makes it essential reading for anyone looking to deepen their understanding of contemporary marketing practices.

JOURNAL OF MARKETING RESEARCH

Advancing Marketing Insights for Tomorrow's Strategies
Publisher: SAGE PUBLICATIONS INCISSN: 0022-2437Frequency: 6 issues/year

JOURNAL OF MARKETING RESEARCH, published by SAGE Publications Inc, is a premier scholarly journal dedicated to advancing the field of marketing research. Since its inception in 1968, the journal has maintained a strong commitment to providing rigorous empirical and theoretical investigations that challenge current marketing paradigms and offer innovative insights across various aspects of the discipline. With an impressive Q1 ranking in Business and International Management, Economics and Econometrics, and Marketing as of 2023, this journal is recognized for its influential contributions to academia. It is positioned among the top journals globally, with its research cited extensively in both academic and practical spheres, reflecting its vital role in shaping marketing strategies and policies. Offering exclusive access to research that spans decades, the JOURNAL OF MARKETING RESEARCH continues to be an essential resource for researchers, professionals, and students seeking to deepen their understanding of marketing phenomena.

Market-Trziste

Pioneering Insights for a Global Marketplace
Publisher: CROMARISSN: 0353-4790Frequency: 2 issues/year

Market-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.