Journal of Marketing Management

Scope & Guideline

Unlocking groundbreaking research for marketing practitioners and scholars.

Introduction

Explore the comprehensive scope of Journal of Marketing Management through our detailed guidelines, including its aims and scope. Stay updated with trending and emerging topics, and delve into declining areas to understand shifts in academic interest. Our guidelines also showcase highly cited topics, featuring influential research making a significant impact. Additionally, discover the latest published papers and those with high citation counts, offering a snapshot of current scholarly conversations. Use these guidelines to explore Journal of Marketing Management in depth and align your research initiatives with current academic trends.
LanguageEnglish
ISSN0267-257x
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1985 to 1997, 2001, 2006, from 2008 to 2024
AbbreviationJ MARKET MANAG-UK / J. Market. Manag.
Frequency18 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of Marketing Management aims to provide a platform for diverse perspectives on marketing practices, theories, and consumer behaviors across various contexts. The journal emphasizes the importance of integrating critical insights and innovative methodologies to address complex marketing challenges.
  1. Consumer Behavior and Culture:
    The journal extensively explores how consumer behavior is influenced by cultural, social, and technological factors, examining the implications for marketing strategies.
  2. Sustainability and Ethical Marketing:
    A crucial focus area is the role of marketing in promoting sustainability and ethical practices, reflecting the growing consumer demand for responsible business practices.
  3. Digital Marketing and Technology Integration:
    The journal addresses the impact of digital technologies on marketing practices, including social media, influencer marketing, and the use of big data in understanding consumer preferences.
  4. Interdisciplinary Approaches:
    It encourages interdisciplinary research that combines insights from sociology, psychology, and cultural studies to deepen the understanding of marketing phenomena.
  5. Critical Marketing Perspectives:
    The journal includes critical analyses of marketing practices, questioning traditional paradigms and exploring the power dynamics within consumer markets.
  6. Innovative Research Methodologies:
    The journal supports the use of innovative methodologies, including qualitative and mixed-methods approaches, to capture the complexity of consumer experiences and marketing contexts.
The Journal of Marketing Management has increasingly highlighted several emerging themes that reflect the current marketing landscape and consumer expectations. These trends indicate the journal's responsiveness to contemporary issues and scholarly interests.
  1. Influencer Marketing and Social Media Dynamics:
    There is a growing body of research focusing on influencer marketing strategies and their impact on consumer behavior, reflecting the increasing importance of social media in marketing practices.
  2. Intersection of Marketing and Social Issues:
    Emerging themes explore the connections between marketing and social issues, such as gender representation, sustainability, and ethical consumption, highlighting the role of marketing in addressing societal challenges.
  3. Consumer Activism and Engagement:
    Research on consumer activism and engagement is on the rise, emphasizing how consumers use their purchasing power to influence brands and advocate for social change.
  4. Phygital Experiences and Omnichannel Strategies:
    As the lines between physical and digital experiences blur, there is a notable increase in research addressing phygital marketing strategies and the consumer journey across multiple channels.
  5. Consumer Well-being and Mental Health:
    Recent publications are beginning to focus on the relationship between consumer behavior and mental health, exploring how marketing can contribute positively to consumer well-being.

Declining or Waning

While the Journal of Marketing Management has seen a rise in certain themes, there are areas that appear to be declining in prominence. These waning themes reflect shifts in the marketing landscape and changing academic interests.
  1. Traditional Marketing Theories:
    There is a noticeable decline in the emphasis on traditional marketing theories, such as the 4Ps, as scholars increasingly seek to explore more contemporary and context-specific frameworks.
  2. Focus on Mass Marketing:
    The focus on mass marketing strategies appears to be diminishing, reflecting a shift towards personalized and targeted marketing approaches that resonate more with modern consumer behavior.
  3. Consumer Satisfaction Metrics:
    Research centered solely on consumer satisfaction metrics is becoming less prevalent, as scholars are now more interested in holistic approaches that consider emotional and experiential dimensions of consumer interactions.
  4. Brand Loyalty as a Sole Focus:
    The examination of brand loyalty in isolation is waning, as newer research trends emphasize the importance of brand engagement and community-building among consumers.

Similar Journals

Asia Pacific Journal of Marketing and Logistics

Delivering Research that Shapes Industry Practices.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1355-5855Frequency: 10 issues/year

Asia Pacific Journal of Marketing and Logistics is a premier publication dedicated to advancing research in the fields of marketing and logistics within the dynamic Asia Pacific region. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this esteemed journal boasts impressive rankings, holding a Q1 classification in Business and International Management and Q2 classifications in both Marketing and Strategy and Management as of 2023. With its rich history from 1993 to 2024, the journal has established itself as a critical platform for scholars and practitioners, providing insights that drive innovative practices and strategies. Although it does not currently offer open access options, it remains essential reading for anyone involved in these fields, evidenced by its strong Scopus rankings and high percentiles in various categories. By fostering discussions on contemporary issues and emerging trends, the Asia Pacific Journal of Marketing and Logistics is committed to contributing significantly to the discourse within academia and industry.

Journal of Historical Research in Marketing

Delving into the Past to Redefine Marketing Practices
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1755-750XFrequency: 4 issues/year

The Journal of Historical Research in Marketing is a premier academic outlet that delves into the intersections of history and marketing practices, offering a unique perspective on how historical analysis can inform contemporary marketing strategies. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this journal serves as a crucial platform for researchers, professionals, and students alike, aiming to enhance the understanding of marketing dynamics through a historical lens. With an ISSN of 1755-750X and an E-ISSN of 1755-7518, the journal has been contributing to the field since 2009 and is poised to continue its impact through 2024. While currently categorized in the Q3 quartile of marketing in 2023, this journal is committed to fostering innovative research that challenges conventional marketing narratives and explores the evolution of market practices over time. By providing valuable insights, the journal appeals to a diverse readership eager to explore how historical context shapes modern-day marketing.

JOURNAL OF MARKETING RESEARCH

Transforming Data into Marketing Mastery
Publisher: SAGE PUBLICATIONS INCISSN: 0022-2437Frequency: 6 issues/year

JOURNAL OF MARKETING RESEARCH, published by SAGE Publications Inc, is a premier scholarly journal dedicated to advancing the field of marketing research. Since its inception in 1968, the journal has maintained a strong commitment to providing rigorous empirical and theoretical investigations that challenge current marketing paradigms and offer innovative insights across various aspects of the discipline. With an impressive Q1 ranking in Business and International Management, Economics and Econometrics, and Marketing as of 2023, this journal is recognized for its influential contributions to academia. It is positioned among the top journals globally, with its research cited extensively in both academic and practical spheres, reflecting its vital role in shaping marketing strategies and policies. Offering exclusive access to research that spans decades, the JOURNAL OF MARKETING RESEARCH continues to be an essential resource for researchers, professionals, and students seeking to deepen their understanding of marketing phenomena.

Management & Marketing

Exploring New Frontiers in Management and Marketing
Publisher: SCIENDOISSN: 1842-0206Frequency: 4 issues/year

Management & Marketing is a prominent open-access journal dedicated to the fields of business management and marketing, published by SCIENTO in Romania. With an E-ISSN of 2069-8887, the journal has established itself as a significant player in academic research since becoming open access in 2015. Spanning a converged period from 2014 to 2024, it has achieved a commendable Q2 ranking in the 2023 category of Business, Management, and Accounting, reflecting its solid impact and reach within the academic community. Additionally, with a Scopus ranking of #50 out of 218 in General Business, Management, and Accounting, resulting in a 77th percentile standing, Management & Marketing represents a valuable resource for researchers, professionals, and students seeking to advance their understanding of contemporary management and marketing practices. Its commitment to disseminating innovative research makes it a crucial platform for knowledge exchange and scholarly dialogue in the dynamic landscape of business studies.

Innovative Marketing

Connecting Research and Practice in Marketing Excellence
Publisher: LLC CPC BUSINESS PERSPECTIVESISSN: 1814-2427Frequency: 4 issues/year

Innovative Marketing, with ISSN 1814-2427 and E-ISSN 1816-6326, is a prestigious open-access journal published by LLC CPC BUSINESS PERSPECTIVES since 2005, located in Sumy, Ukraine. It serves as a pivotal platform for researchers, professionals, and academics focusing on the dynamic intersections of marketing, technology, and innovation. With a commitment to advancing contemporary marketing practices, the journal's scope encompasses a rich range of topics, positioning it within impressive category quartiles—ranked Q3 in Economics, Econometrics and Finance, Management of Technology and Innovation, and Marketing as of 2023. The journal's stature is further affirmed by its Scopus rankings, achieving a percentile of 80th in Social Sciences - Law and 70th in Social Sciences - Social Sciences (miscellaneous). By offering open access to research, Innovative Marketing seeks to facilitate meaningful dialogue and disseminate knowledge that informs and inspires the marketing community globally. Join us in shaping the future of marketing innovation!

Recherche et Applications en Marketing-English Edition

Advancing Marketing Knowledge for a Dynamic Future
Publisher: SAGE PUBLICATIONS INCISSN: 2051-5707Frequency: 4 issues/year

Recherche et Applications en Marketing-English Edition is an esteemed journal published by SAGE Publications Inc, focusing on the dynamic field of marketing research. As a recognized publication since its inception in 2014, this journal serves as a vital platform for advancing knowledge in marketing practices and theories, particularly within the context of contemporary business environments. Although the journal's coverage is currently discontinued in Scopus, it remains a solid reference point with a 2023 category quartile ranking of Q3 in Marketing, highlighting its contribution to academic discourse in the field. With an ISSN of 2051-5707, the journal aims to bridge the gap between research and practical applications, making it an invaluable resource for researchers, professionals, and students alike. Its commitment to disseminating relevant findings promotes an understanding of emerging trends and significant developments in marketing strategy, consumer behavior, and market dynamics.

Social Marketing Quarterly

Transforming communities with evidence-based marketing.
Publisher: SAGE PUBLICATIONS LTDISSN: 1524-5004Frequency: 4 issues/year

Social Marketing Quarterly, published by SAGE Publications Ltd, is a premier academic journal dedicated to the field of social marketing, focusing on strategies that encourage social change through evidence-based marketing techniques. Operating since 1994, this influential journal has established itself as a vital resource, achieving notable rankings in Economics and Econometrics (Q2) and Marketing (Q2) categories for 2023, reflecting its substantial impact within the academic community. With its insightful articles and rigorous research contributions, Social Marketing Quarterly serves both researchers and practitioners, offering valuable findings that can be applied to enhance social programs and initiatives. Though not currently an open access publication, the journal's commitment to advancing the discourse in social marketing makes it essential for anyone interested in the intersection of marketing principles and societal benefit. The journal can be accessed via its dedicated platform, and readers can look forward to exploring innovative concepts through its articles until the convergence year of 2024.

Foundations and Trends in Marketing

Exploring Innovations in Marketing and Economics
Publisher: NOW PUBLISHERS INCISSN: 1555-0753Frequency:

Foundations and Trends in Marketing is a leading academic journal published by NOW PUBLISHERS INC, focusing on cutting-edge research in the fields of marketing and economics. With an ISSN of 1555-0753 and an E-ISSN of 1555-0761, this journal serves as an essential resource for scholars, practitioners, and students alike, fostering interdisciplinary insights that bridge theory and practice. Established in 2006 and merging its scholarly contributions until 2024, the journal has successfully positioned itself within the top quartiles, holding a Q2 ranking in Economics and Econometrics and a Q3 in Marketing as of 2023. It is recognized for its rigorous peer-review process and emphasis on innovative research that enhances our understanding of marketing dynamics in today's complex landscape. Though it does not provide Open Access, publications disseminated through this journal are critical in influencing marketing strategies, consumer behavior studies, and economic analysis. The valuable insights gained from this journal are undoubtedly significant for anyone seeking to advance their knowledge and application of marketing science.

JOURNAL OF INTERNATIONAL MARKETING

Transforming Global Marketing Through Scholarly Discourse
Publisher: SAGE PUBLICATIONS INCISSN: 1069-031XFrequency: 4 issues/year

JOURNAL OF INTERNATIONAL MARKETING, published by SAGE PUBLICATIONS INC, stands as a premier academic journal dedicated to exploring the nuanced field of international marketing. With a commendable Q1 ranking in 2023 across categories such as Business and International Management, Economics and Econometrics, and Marketing, it is recognized for its substantial contribution to both scholarly discourse and practical applications in the global marketplace. The journal effectively bridges rigorous research with real-world implications, providing a platform for researchers, professionals, and students to disseminate and engage with cutting-edge research spanning various aspects of marketing across international boundaries. The JOURNAL OF INTERNATIONAL MARKETING, with its ISSN 1069-031X and E-ISSN 1547-7215, is essential reading for those seeking to deepen their understanding of marketing strategies in the contemporary global economy. Its rich history from 1996 to 2024 showcases a commitment to advancing the field while fostering a collaborative academic environment.

INTERNATIONAL MARKETING REVIEW

Connecting scholars and practitioners in the world of international marketing.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0265-1335Frequency: 6 issues/year

INTERNATIONAL MARKETING REVIEW is a leading academic journal published by Emerald Group Publishing Ltd, showcasing cutting-edge research in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking across these categories for 2023, this journal serves as a crucial platform for scholars and practitioners to disseminate innovative ideas and impactful research findings. Covering a wide range of topics from global market strategies to cultural influences in marketing, INTERNATIONAL MARKETING REVIEW is committed to advancing knowledge and understanding in international marketing practices. Although it does not currently operate under an Open Access model, the journal remains accessible to a global audience of researchers, professionals, and students dedicated to the evolving landscape of international business. As it converges into its fourth decade of publication, from 1983 to 2024, the journal continues to thrive, enriching the academic discourse and helping shape the future of marketing research.