Journal of Marketing Management

Scope & Guideline

Fostering rigorous research in the heart of marketing and management.

Introduction

Welcome to the Journal of Marketing Management information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of Journal of Marketing Management, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN0267-257x
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1985 to 1997, 2001, 2006, from 2008 to 2024
AbbreviationJ MARKET MANAG-UK / J. Market. Manag.
Frequency18 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of Marketing Management aims to provide a platform for diverse perspectives on marketing practices, theories, and consumer behaviors across various contexts. The journal emphasizes the importance of integrating critical insights and innovative methodologies to address complex marketing challenges.
  1. Consumer Behavior and Culture:
    The journal extensively explores how consumer behavior is influenced by cultural, social, and technological factors, examining the implications for marketing strategies.
  2. Sustainability and Ethical Marketing:
    A crucial focus area is the role of marketing in promoting sustainability and ethical practices, reflecting the growing consumer demand for responsible business practices.
  3. Digital Marketing and Technology Integration:
    The journal addresses the impact of digital technologies on marketing practices, including social media, influencer marketing, and the use of big data in understanding consumer preferences.
  4. Interdisciplinary Approaches:
    It encourages interdisciplinary research that combines insights from sociology, psychology, and cultural studies to deepen the understanding of marketing phenomena.
  5. Critical Marketing Perspectives:
    The journal includes critical analyses of marketing practices, questioning traditional paradigms and exploring the power dynamics within consumer markets.
  6. Innovative Research Methodologies:
    The journal supports the use of innovative methodologies, including qualitative and mixed-methods approaches, to capture the complexity of consumer experiences and marketing contexts.
The Journal of Marketing Management has increasingly highlighted several emerging themes that reflect the current marketing landscape and consumer expectations. These trends indicate the journal's responsiveness to contemporary issues and scholarly interests.
  1. Influencer Marketing and Social Media Dynamics:
    There is a growing body of research focusing on influencer marketing strategies and their impact on consumer behavior, reflecting the increasing importance of social media in marketing practices.
  2. Intersection of Marketing and Social Issues:
    Emerging themes explore the connections between marketing and social issues, such as gender representation, sustainability, and ethical consumption, highlighting the role of marketing in addressing societal challenges.
  3. Consumer Activism and Engagement:
    Research on consumer activism and engagement is on the rise, emphasizing how consumers use their purchasing power to influence brands and advocate for social change.
  4. Phygital Experiences and Omnichannel Strategies:
    As the lines between physical and digital experiences blur, there is a notable increase in research addressing phygital marketing strategies and the consumer journey across multiple channels.
  5. Consumer Well-being and Mental Health:
    Recent publications are beginning to focus on the relationship between consumer behavior and mental health, exploring how marketing can contribute positively to consumer well-being.

Declining or Waning

While the Journal of Marketing Management has seen a rise in certain themes, there are areas that appear to be declining in prominence. These waning themes reflect shifts in the marketing landscape and changing academic interests.
  1. Traditional Marketing Theories:
    There is a noticeable decline in the emphasis on traditional marketing theories, such as the 4Ps, as scholars increasingly seek to explore more contemporary and context-specific frameworks.
  2. Focus on Mass Marketing:
    The focus on mass marketing strategies appears to be diminishing, reflecting a shift towards personalized and targeted marketing approaches that resonate more with modern consumer behavior.
  3. Consumer Satisfaction Metrics:
    Research centered solely on consumer satisfaction metrics is becoming less prevalent, as scholars are now more interested in holistic approaches that consider emotional and experiential dimensions of consumer interactions.
  4. Brand Loyalty as a Sole Focus:
    The examination of brand loyalty in isolation is waning, as newer research trends emphasize the importance of brand engagement and community-building among consumers.

Similar Journals

EUROPEAN JOURNAL OF MARKETING

Exploring the Frontiers of Marketing Research and Practice.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0309-0566Frequency: 10 issues/year

The EUROPEAN JOURNAL OF MARKETING, published by EMERALD GROUP PUBLISHING LTD, stands as a leading platform for scholarly discourse in the field of marketing. With an impressive impact factor that reflects its significant influence and reputation, this journal is categorized in the esteemed Q1 quartile for marketing as of 2023. Spanning from its inception in 1967 to 2024, the journal serves as a rich resource for researchers, professionals, and students alike, focusing on innovative practices and theoretical advancements in the marketing landscape. Located in the United Kingdom, the journal is recognized for its rigorous peer-review process and commitment to enhancing marketing knowledge worldwide, making it an essential read for anyone seeking to stay abreast of the latest trends and insights in the industry. Readers can access a plethora of articles that delve into various facets of marketing, ensuring that their research and professional practices are informed by the most current and relevant findings in the field.

Management & Marketing

Unveiling Trends in Management and Marketing Excellence
Publisher: SCIENDOISSN: 1842-0206Frequency: 4 issues/year

Management & Marketing is a prominent open-access journal dedicated to the fields of business management and marketing, published by SCIENTO in Romania. With an E-ISSN of 2069-8887, the journal has established itself as a significant player in academic research since becoming open access in 2015. Spanning a converged period from 2014 to 2024, it has achieved a commendable Q2 ranking in the 2023 category of Business, Management, and Accounting, reflecting its solid impact and reach within the academic community. Additionally, with a Scopus ranking of #50 out of 218 in General Business, Management, and Accounting, resulting in a 77th percentile standing, Management & Marketing represents a valuable resource for researchers, professionals, and students seeking to advance their understanding of contemporary management and marketing practices. Its commitment to disseminating innovative research makes it a crucial platform for knowledge exchange and scholarly dialogue in the dynamic landscape of business studies.

Journal of Strategic Marketing

Cultivating Excellence in Strategic Marketing Research
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0965-254XFrequency: 7 issues/year

Journal of Strategic Marketing is a key academic publication dedicated to advancing the field of marketing by bridging it with strategic management practices. Published by Routledge Journals, Taylor & Francis Ltd, this esteemed journal boasts an impressive impact factor, positioning itself within the Q2 category in Marketing and Q1 category in Strategy and Management, reflecting its significant contributions to the field. The journal, ISSN 0965-254X and E-ISSN 1466-4488, serves as a platform for high-quality research from its inception in 1984, with a consistent publication record from 1993 to 2024. Its robust standing in academic circles is further evidenced by its Scopus rankings, where it holds the remarkable 72nd rank out of 478 in Strategy and Management and 39th out of 210 in Marketing, placing it in the 85th and 81st percentiles, respectively. With its informative papers and rigorous research methodologies, the Journal of Strategic Marketing is essential for scholars, professionals, and students seeking to enhance their understanding and practice of marketing within a strategic context. Additionally, while it does not currently offer Open Access options, its subscription model ensures that quality content remains accessible to its audience.

Journal of Historical Research in Marketing

Delving into the Past to Redefine Marketing Practices
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1755-750XFrequency: 4 issues/year

The Journal of Historical Research in Marketing is a premier academic outlet that delves into the intersections of history and marketing practices, offering a unique perspective on how historical analysis can inform contemporary marketing strategies. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this journal serves as a crucial platform for researchers, professionals, and students alike, aiming to enhance the understanding of marketing dynamics through a historical lens. With an ISSN of 1755-750X and an E-ISSN of 1755-7518, the journal has been contributing to the field since 2009 and is poised to continue its impact through 2024. While currently categorized in the Q3 quartile of marketing in 2023, this journal is committed to fostering innovative research that challenges conventional marketing narratives and explores the evolution of market practices over time. By providing valuable insights, the journal appeals to a diverse readership eager to explore how historical context shapes modern-day marketing.

Australasian Marketing Journal

Transforming Marketing Understanding Through Scholarly Excellence
Publisher: SAGE PUBLICATIONS LTDISSN: 1441-3582Frequency: 4 issues/year

Australasian Marketing Journal, published by SAGE Publications Ltd, is a leading academic journal dedicated to advancing the field of marketing through rigorous research and insightful analysis. With an impressive impact factor and recognized as a Q1 journal in both Economics and Marketing, it ranks among the top publications in its category, boasting a 97th percentile in Economics and Econometrics, and a 91st percentile in Marketing, according to Scopus. The journal serves as an essential platform for scholars and practitioners from diverse backgrounds, fostering a multidisciplinary approach that enhances our understanding of marketing dynamics in an increasingly globalized economy. With an ongoing commitment to excellence, the Australasian Marketing Journal aims to publish high-quality articles that challenge conventional wisdom and stimulate current marketing debates, paving the way for innovative research initiatives from 2003 to 2024 and beyond.

Asia Pacific Journal of Marketing and Logistics

Connecting Academia with Real-World Logistics Solutions.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1355-5855Frequency: 10 issues/year

Asia Pacific Journal of Marketing and Logistics is a premier publication dedicated to advancing research in the fields of marketing and logistics within the dynamic Asia Pacific region. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this esteemed journal boasts impressive rankings, holding a Q1 classification in Business and International Management and Q2 classifications in both Marketing and Strategy and Management as of 2023. With its rich history from 1993 to 2024, the journal has established itself as a critical platform for scholars and practitioners, providing insights that drive innovative practices and strategies. Although it does not currently offer open access options, it remains essential reading for anyone involved in these fields, evidenced by its strong Scopus rankings and high percentiles in various categories. By fostering discussions on contemporary issues and emerging trends, the Asia Pacific Journal of Marketing and Logistics is committed to contributing significantly to the discourse within academia and industry.

Social Marketing Quarterly

Exploring the intersection of marketing and social good.
Publisher: SAGE PUBLICATIONS LTDISSN: 1524-5004Frequency: 4 issues/year

Social Marketing Quarterly, published by SAGE Publications Ltd, is a premier academic journal dedicated to the field of social marketing, focusing on strategies that encourage social change through evidence-based marketing techniques. Operating since 1994, this influential journal has established itself as a vital resource, achieving notable rankings in Economics and Econometrics (Q2) and Marketing (Q2) categories for 2023, reflecting its substantial impact within the academic community. With its insightful articles and rigorous research contributions, Social Marketing Quarterly serves both researchers and practitioners, offering valuable findings that can be applied to enhance social programs and initiatives. Though not currently an open access publication, the journal's commitment to advancing the discourse in social marketing makes it essential for anyone interested in the intersection of marketing principles and societal benefit. The journal can be accessed via its dedicated platform, and readers can look forward to exploring innovative concepts through its articles until the convergence year of 2024.

Journal of Marketing Theory and Practice

Elevating marketing theory to meet real-world challenges.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1069-6679Frequency: 4 issues/year

Journal of Marketing Theory and Practice is a prestigious academic journal published by Routledge Journals, Taylor & Francis Ltd, dedicated to advancing the field of marketing through rigorous research and innovative theoretical discussions. Renowned for its impact factor and solid placement within the Q2 category of Marketing in 2023, this journal has established itself as a vital resource for professionals, researchers, and scholars alike, ranking 65th among 210 within the Scopus database for Business, Management, and Accounting, thereby signalling its influential role in the field. With a commitment to bridging theory and practice, the journal covers a wide range of topics that address contemporary marketing challenges and trends, making it an essential platform for disseminating cutting-edge insights from 2005 to 2024. Researchers and practitioners seeking to enhance their understanding of marketing dynamics are encouraged to explore the journal's extensive archives and contribute to its ongoing dialogue.

Recherche et Applications en Marketing-English Edition

Illuminating the Path of Marketing Evolution
Publisher: SAGE PUBLICATIONS INCISSN: 2051-5707Frequency: 4 issues/year

Recherche et Applications en Marketing-English Edition is an esteemed journal published by SAGE Publications Inc, focusing on the dynamic field of marketing research. As a recognized publication since its inception in 2014, this journal serves as a vital platform for advancing knowledge in marketing practices and theories, particularly within the context of contemporary business environments. Although the journal's coverage is currently discontinued in Scopus, it remains a solid reference point with a 2023 category quartile ranking of Q3 in Marketing, highlighting its contribution to academic discourse in the field. With an ISSN of 2051-5707, the journal aims to bridge the gap between research and practical applications, making it an invaluable resource for researchers, professionals, and students alike. Its commitment to disseminating relevant findings promotes an understanding of emerging trends and significant developments in marketing strategy, consumer behavior, and market dynamics.

International Journal of Marketing Communication and New Media

Advancing marketing communication through innovative research.
Publisher: INST SUPERIOR ENTRE DOURO & VOUGAISSN: 2182-9306Frequency: 2 issues/year

Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.