Journal of Marketing Management

Scope & Guideline

Bridging theory and practice in marketing management.

Introduction

Welcome to the Journal of Marketing Management information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of Journal of Marketing Management, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN0267-257x
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1985 to 1997, 2001, 2006, from 2008 to 2024
AbbreviationJ MARKET MANAG-UK / J. Market. Manag.
Frequency18 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of Marketing Management aims to provide a platform for diverse perspectives on marketing practices, theories, and consumer behaviors across various contexts. The journal emphasizes the importance of integrating critical insights and innovative methodologies to address complex marketing challenges.
  1. Consumer Behavior and Culture:
    The journal extensively explores how consumer behavior is influenced by cultural, social, and technological factors, examining the implications for marketing strategies.
  2. Sustainability and Ethical Marketing:
    A crucial focus area is the role of marketing in promoting sustainability and ethical practices, reflecting the growing consumer demand for responsible business practices.
  3. Digital Marketing and Technology Integration:
    The journal addresses the impact of digital technologies on marketing practices, including social media, influencer marketing, and the use of big data in understanding consumer preferences.
  4. Interdisciplinary Approaches:
    It encourages interdisciplinary research that combines insights from sociology, psychology, and cultural studies to deepen the understanding of marketing phenomena.
  5. Critical Marketing Perspectives:
    The journal includes critical analyses of marketing practices, questioning traditional paradigms and exploring the power dynamics within consumer markets.
  6. Innovative Research Methodologies:
    The journal supports the use of innovative methodologies, including qualitative and mixed-methods approaches, to capture the complexity of consumer experiences and marketing contexts.
The Journal of Marketing Management has increasingly highlighted several emerging themes that reflect the current marketing landscape and consumer expectations. These trends indicate the journal's responsiveness to contemporary issues and scholarly interests.
  1. Influencer Marketing and Social Media Dynamics:
    There is a growing body of research focusing on influencer marketing strategies and their impact on consumer behavior, reflecting the increasing importance of social media in marketing practices.
  2. Intersection of Marketing and Social Issues:
    Emerging themes explore the connections between marketing and social issues, such as gender representation, sustainability, and ethical consumption, highlighting the role of marketing in addressing societal challenges.
  3. Consumer Activism and Engagement:
    Research on consumer activism and engagement is on the rise, emphasizing how consumers use their purchasing power to influence brands and advocate for social change.
  4. Phygital Experiences and Omnichannel Strategies:
    As the lines between physical and digital experiences blur, there is a notable increase in research addressing phygital marketing strategies and the consumer journey across multiple channels.
  5. Consumer Well-being and Mental Health:
    Recent publications are beginning to focus on the relationship between consumer behavior and mental health, exploring how marketing can contribute positively to consumer well-being.

Declining or Waning

While the Journal of Marketing Management has seen a rise in certain themes, there are areas that appear to be declining in prominence. These waning themes reflect shifts in the marketing landscape and changing academic interests.
  1. Traditional Marketing Theories:
    There is a noticeable decline in the emphasis on traditional marketing theories, such as the 4Ps, as scholars increasingly seek to explore more contemporary and context-specific frameworks.
  2. Focus on Mass Marketing:
    The focus on mass marketing strategies appears to be diminishing, reflecting a shift towards personalized and targeted marketing approaches that resonate more with modern consumer behavior.
  3. Consumer Satisfaction Metrics:
    Research centered solely on consumer satisfaction metrics is becoming less prevalent, as scholars are now more interested in holistic approaches that consider emotional and experiential dimensions of consumer interactions.
  4. Brand Loyalty as a Sole Focus:
    The examination of brand loyalty in isolation is waning, as newer research trends emphasize the importance of brand engagement and community-building among consumers.

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