Journal of Retailing and Consumer Services

Scope & Guideline

Exploring the Nexus of Retail and Consumer Insight

Introduction

Welcome to your portal for understanding Journal of Retailing and Consumer Services, featuring guidelines for its aims and scope. Our guidelines cover trending and emerging topics, identifying the forefront of research. Additionally, we track declining topics, offering insights into areas experiencing reduced scholarly attention. Key highlights include highly cited topics and recently published papers, curated within these guidelines to assist you in navigating influential academic dialogues.
LanguageEnglish
ISSN0969-6989
PublisherELSEVIER SCI LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1994 to 2025
AbbreviationJ RETAIL CONSUM SERV / J. Retail. Consum. Serv.
Frequency6 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address125 London Wall, London EC2Y 5AS, ENGLAND

Aims and Scopes

The Journal of Retailing and Consumer Services aims to present innovative research that contributes to the understanding of consumer behavior, retailing practices, and service management. The journal encompasses a wide range of topics that explore the intersection of retail, consumer services, and technology, with an emphasis on empirical studies and theoretical advancements.
  1. Consumer Behavior Analysis:
    Research focuses on understanding consumer preferences, motivations, and behaviors in various retail contexts, including the impact of digital technologies, social media, and cultural factors.
  2. Retail Innovations and Technologies:
    Exploration of new retail technologies such as augmented reality, chatbots, and mobile applications, and their effects on consumer engagement and shopping experiences.
  3. Sustainability in Retail:
    Studies examining consumer attitudes towards sustainable practices, green consumption, and the impact of corporate social responsibility on brand loyalty and purchase intentions.
  4. Omnichannel Retailing:
    Research on strategies and consumer behaviors associated with omnichannel retailing, including the integration of online and offline shopping experiences.
  5. Service Management in Retail:
    Insights into service quality, employee-customer interactions, and service recovery strategies within retail environments.
  6. Influencer Marketing and Social Media:
    Investigations into the role of social media influencers in shaping consumer perceptions and behaviors, along with the dynamics of online brand communities.
  7. Crisis Management in Retail:
    Studies focused on consumer behavior during crises, such as the COVID-19 pandemic, and how retailers adapt their strategies to mitigate negative impacts.
Recent publications in the journal highlight several emerging themes that are gaining traction in the field of retailing and consumer services. These trends reflect the evolving landscape of consumer behavior, technology, and sustainability.
  1. Digital Transformation in Retail:
    An increasing number of studies focus on the impact of digital transformation on retail strategies, consumer engagement, and shopping experiences, emphasizing the integration of technology in retail.
  2. Sustainable Consumption Practices:
    Research on sustainability, including consumer perceptions of eco-friendly products and sustainable retail practices, is rapidly gaining importance as consumers become more environmentally conscious.
  3. Influencer Marketing Dynamics:
    The role of influencers in shaping consumer behavior and brand loyalty is a trending area of research, particularly in the context of social media platforms and live commerce.
  4. Consumer Experience in Virtual Environments:
    Emerging studies explore consumer experiences in virtual and augmented reality settings, particularly how these environments influence purchasing decisions and brand interactions.
  5. Behavioral Economics in Retail:
    There is a growing interest in applying behavioral economics principles to understand consumer decision-making processes, particularly in the contexts of pricing, promotions, and impulse buying.
  6. Health and Safety in Retailing:
    Research addressing consumer behavior related to health and safety, particularly in the wake of the COVID-19 pandemic, is becoming increasingly relevant and prevalent.

Declining or Waning

While the journal continues to cover a broad array of topics, certain areas of research have seen a decline in focus over recent years. These waning themes reflect shifts in consumer interests and the retail landscape.
  1. Traditional Retail Strategies:
    There is a noticeable decline in research related to traditional retail strategies, as the focus shifts towards digital and omnichannel approaches that cater to modern consumer behaviors.
  2. Brick-and-Mortar Store Performance:
    Studies specifically analyzing the performance metrics of physical stores have decreased, likely due to the growing emphasis on online retailing and e-commerce solutions.
  3. Consumer Resistance to Innovation:
    Research exploring consumer resistance towards new retail technologies and practices is less prominent, as the acceptance of digital solutions becomes more widespread.
  4. Niche Market Strategies:
    There has been a reduction in studies addressing niche market strategies, as broader market trends and consumer behavior patterns take precedence.

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