Journal of Retailing and Consumer Services
Scope & Guideline
Advancing Knowledge in Consumer Behavior and Retail Strategies
Introduction
Aims and Scopes
- Consumer Behavior Analysis:
Research focuses on understanding consumer preferences, motivations, and behaviors in various retail contexts, including the impact of digital technologies, social media, and cultural factors. - Retail Innovations and Technologies:
Exploration of new retail technologies such as augmented reality, chatbots, and mobile applications, and their effects on consumer engagement and shopping experiences. - Sustainability in Retail:
Studies examining consumer attitudes towards sustainable practices, green consumption, and the impact of corporate social responsibility on brand loyalty and purchase intentions. - Omnichannel Retailing:
Research on strategies and consumer behaviors associated with omnichannel retailing, including the integration of online and offline shopping experiences. - Service Management in Retail:
Insights into service quality, employee-customer interactions, and service recovery strategies within retail environments. - Influencer Marketing and Social Media:
Investigations into the role of social media influencers in shaping consumer perceptions and behaviors, along with the dynamics of online brand communities. - Crisis Management in Retail:
Studies focused on consumer behavior during crises, such as the COVID-19 pandemic, and how retailers adapt their strategies to mitigate negative impacts.
Trending and Emerging
- Digital Transformation in Retail:
An increasing number of studies focus on the impact of digital transformation on retail strategies, consumer engagement, and shopping experiences, emphasizing the integration of technology in retail. - Sustainable Consumption Practices:
Research on sustainability, including consumer perceptions of eco-friendly products and sustainable retail practices, is rapidly gaining importance as consumers become more environmentally conscious. - Influencer Marketing Dynamics:
The role of influencers in shaping consumer behavior and brand loyalty is a trending area of research, particularly in the context of social media platforms and live commerce. - Consumer Experience in Virtual Environments:
Emerging studies explore consumer experiences in virtual and augmented reality settings, particularly how these environments influence purchasing decisions and brand interactions. - Behavioral Economics in Retail:
There is a growing interest in applying behavioral economics principles to understand consumer decision-making processes, particularly in the contexts of pricing, promotions, and impulse buying. - Health and Safety in Retailing:
Research addressing consumer behavior related to health and safety, particularly in the wake of the COVID-19 pandemic, is becoming increasingly relevant and prevalent.
Declining or Waning
- Traditional Retail Strategies:
There is a noticeable decline in research related to traditional retail strategies, as the focus shifts towards digital and omnichannel approaches that cater to modern consumer behaviors. - Brick-and-Mortar Store Performance:
Studies specifically analyzing the performance metrics of physical stores have decreased, likely due to the growing emphasis on online retailing and e-commerce solutions. - Consumer Resistance to Innovation:
Research exploring consumer resistance towards new retail technologies and practices is less prominent, as the acceptance of digital solutions becomes more widespread. - Niche Market Strategies:
There has been a reduction in studies addressing niche market strategies, as broader market trends and consumer behavior patterns take precedence.
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