JOURNAL OF RETAILING
Scope & Guideline
Advancing retail insights for a dynamic marketplace.
Introduction
Aims and Scopes
- Consumer Behavior and Decision Making:
Research exploring how consumers make purchasing decisions, including the influence of emotions, social norms, and marketing tactics on consumer behavior. - Technology in Retail:
Studies focusing on the integration of technology in retail environments, including the use of artificial intelligence, mobile applications, and online platforms to enhance customer experiences. - Omnichannel and Multichannel Strategies:
Investigations into how retailers can effectively blend online and offline channels to optimize customer journeys and maximize sales. - Retail Management and Strategy:
Research that examines effective management practices in retail, including pricing strategies, inventory management, and supply chain logistics. - Sustainability and Ethical Retailing:
Papers addressing the importance of sustainability in retail, exploring how ethical practices can impact brand loyalty and consumer perceptions. - Branding and Marketing in Retail:
Studies analyzing branding strategies, marketing communications, and their effects on consumer engagement and sales performance.
Trending and Emerging
- Artificial Intelligence and Automation:
Research on the role of AI in enhancing customer experiences and operational efficiency in retail is on the rise, highlighting its transformative impact on the industry. - Health and Wellness Retailing:
Emerging studies focus on health-centric products and shopping behaviors, reflecting a growing consumer interest in wellness and healthy eating choices. - Sustainability in Retail Practices:
An increasing emphasis on sustainable practices within retailing is evident, with research exploring how brands can implement eco-friendly strategies to attract consumers. - Consumer Experience and Engagement:
There is a notable trend towards understanding how in-store experiences and engagement strategies influence consumer behavior and loyalty. - Digital Transformation and E-commerce:
The shift towards online shopping and digital platforms is a significant theme, encompassing research on consumer behavior in digital environments and the implications for traditional retailers. - Crisis Management in Retail:
Recent publications are addressing how retailers navigate challenges such as economic fluctuations and global crises, emphasizing resilience and adaptability in retail strategies.
Declining or Waning
- Traditional Retail Formats:
Research focusing on conventional retail formats is becoming less frequent as the industry shifts towards more innovative and technology-driven approaches, such as e-commerce and omnichannel strategies. - Consumer Loyalty in Established Brands:
While still relevant, the exploration of loyalty towards long-standing brands appears to be waning, possibly overshadowed by the rise of loyalty dynamics in digital and newer retail formats. - Price Promotions and Discounts:
The frequency of studies centered around traditional price promotions is declining as retailers increasingly adopt more sophisticated pricing strategies and dynamic pricing models. - General Market Trends:
Broad analyses of market trends without specific retailer insights are becoming less common; the focus has shifted towards more granular and specific research that addresses niche areas of retail.
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