JOURNAL OF RETAILING

Scope & Guideline

Exploring the forefront of marketing and retail management.

Introduction

Welcome to the JOURNAL OF RETAILING information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of JOURNAL OF RETAILING, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN0022-4359
PublisherELSEVIER SCIENCE INC
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1993 to 2024
AbbreviationJ RETAILING / J. Retail.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressSTE 800, 230 PARK AVE, NEW YORK, NY 10169

Aims and Scopes

The Journal of Retailing serves as a platform for innovative research that addresses the complexities and evolving dynamics of retailing. The journal emphasizes empirical studies that contribute to the understanding of consumer behavior, retail strategies, and the impact of technology in the retail space.
  1. Consumer Behavior and Decision Making:
    Research exploring how consumers make purchasing decisions, including the influence of emotions, social norms, and marketing tactics on consumer behavior.
  2. Technology in Retail:
    Studies focusing on the integration of technology in retail environments, including the use of artificial intelligence, mobile applications, and online platforms to enhance customer experiences.
  3. Omnichannel and Multichannel Strategies:
    Investigations into how retailers can effectively blend online and offline channels to optimize customer journeys and maximize sales.
  4. Retail Management and Strategy:
    Research that examines effective management practices in retail, including pricing strategies, inventory management, and supply chain logistics.
  5. Sustainability and Ethical Retailing:
    Papers addressing the importance of sustainability in retail, exploring how ethical practices can impact brand loyalty and consumer perceptions.
  6. Branding and Marketing in Retail:
    Studies analyzing branding strategies, marketing communications, and their effects on consumer engagement and sales performance.
As retailing continues to evolve, certain themes have gained increasing attention in recent publications. This section highlights these trending and emerging topics that reflect current interests and challenges within the retail sector.
  1. Artificial Intelligence and Automation:
    Research on the role of AI in enhancing customer experiences and operational efficiency in retail is on the rise, highlighting its transformative impact on the industry.
  2. Health and Wellness Retailing:
    Emerging studies focus on health-centric products and shopping behaviors, reflecting a growing consumer interest in wellness and healthy eating choices.
  3. Sustainability in Retail Practices:
    An increasing emphasis on sustainable practices within retailing is evident, with research exploring how brands can implement eco-friendly strategies to attract consumers.
  4. Consumer Experience and Engagement:
    There is a notable trend towards understanding how in-store experiences and engagement strategies influence consumer behavior and loyalty.
  5. Digital Transformation and E-commerce:
    The shift towards online shopping and digital platforms is a significant theme, encompassing research on consumer behavior in digital environments and the implications for traditional retailers.
  6. Crisis Management in Retail:
    Recent publications are addressing how retailers navigate challenges such as economic fluctuations and global crises, emphasizing resilience and adaptability in retail strategies.

Declining or Waning

In the evolving landscape of retail research, certain themes have shown a decline in prominence as newer topics emerge. This section identifies areas that may be losing traction in recent publications.
  1. Traditional Retail Formats:
    Research focusing on conventional retail formats is becoming less frequent as the industry shifts towards more innovative and technology-driven approaches, such as e-commerce and omnichannel strategies.
  2. Consumer Loyalty in Established Brands:
    While still relevant, the exploration of loyalty towards long-standing brands appears to be waning, possibly overshadowed by the rise of loyalty dynamics in digital and newer retail formats.
  3. Price Promotions and Discounts:
    The frequency of studies centered around traditional price promotions is declining as retailers increasingly adopt more sophisticated pricing strategies and dynamic pricing models.
  4. General Market Trends:
    Broad analyses of market trends without specific retailer insights are becoming less common; the focus has shifted towards more granular and specific research that addresses niche areas of retail.

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