JOURNAL OF RETAILING
Scope & Guideline
Shaping retail excellence through rigorous research.
Introduction
Aims and Scopes
- Consumer Behavior and Decision Making:
Research exploring how consumers make purchasing decisions, including the influence of emotions, social norms, and marketing tactics on consumer behavior. - Technology in Retail:
Studies focusing on the integration of technology in retail environments, including the use of artificial intelligence, mobile applications, and online platforms to enhance customer experiences. - Omnichannel and Multichannel Strategies:
Investigations into how retailers can effectively blend online and offline channels to optimize customer journeys and maximize sales. - Retail Management and Strategy:
Research that examines effective management practices in retail, including pricing strategies, inventory management, and supply chain logistics. - Sustainability and Ethical Retailing:
Papers addressing the importance of sustainability in retail, exploring how ethical practices can impact brand loyalty and consumer perceptions. - Branding and Marketing in Retail:
Studies analyzing branding strategies, marketing communications, and their effects on consumer engagement and sales performance.
Trending and Emerging
- Artificial Intelligence and Automation:
Research on the role of AI in enhancing customer experiences and operational efficiency in retail is on the rise, highlighting its transformative impact on the industry. - Health and Wellness Retailing:
Emerging studies focus on health-centric products and shopping behaviors, reflecting a growing consumer interest in wellness and healthy eating choices. - Sustainability in Retail Practices:
An increasing emphasis on sustainable practices within retailing is evident, with research exploring how brands can implement eco-friendly strategies to attract consumers. - Consumer Experience and Engagement:
There is a notable trend towards understanding how in-store experiences and engagement strategies influence consumer behavior and loyalty. - Digital Transformation and E-commerce:
The shift towards online shopping and digital platforms is a significant theme, encompassing research on consumer behavior in digital environments and the implications for traditional retailers. - Crisis Management in Retail:
Recent publications are addressing how retailers navigate challenges such as economic fluctuations and global crises, emphasizing resilience and adaptability in retail strategies.
Declining or Waning
- Traditional Retail Formats:
Research focusing on conventional retail formats is becoming less frequent as the industry shifts towards more innovative and technology-driven approaches, such as e-commerce and omnichannel strategies. - Consumer Loyalty in Established Brands:
While still relevant, the exploration of loyalty towards long-standing brands appears to be waning, possibly overshadowed by the rise of loyalty dynamics in digital and newer retail formats. - Price Promotions and Discounts:
The frequency of studies centered around traditional price promotions is declining as retailers increasingly adopt more sophisticated pricing strategies and dynamic pricing models. - General Market Trends:
Broad analyses of market trends without specific retailer insights are becoming less common; the focus has shifted towards more granular and specific research that addresses niche areas of retail.
Similar Journals
JOURNAL OF CONSUMER RESEARCH
Navigating the complexities of consumer interactions.Journal of Consumer Research, published by Oxford University Press Inc, stands as a premier academic platform for the dissemination of cutting-edge research in the fields of consumer behavior, marketing, anthropology, and economics. With its robust impact reflected in its Q1 categorization across multiple disciplines, including Business and International Management and Economics and Econometrics, this journal is recognized for its significant contribution to the understanding of consumer dynamics and market strategies, ranking in the top percentiles within its categories. The journal's rigorous peer-review process ensures that only high-quality studies are featured, making it an essential resource for researchers, practitioners, and students seeking in-depth insights into consumer trends and market performance. Though it does not currently offer Open Access options, it consistently draws submissions that advance theoretical and practical knowledge in consumer research, inviting a global readership to engage with its wealth of scholarly articles spanning from 1977 to the present, and fostering a community dedicated to exploring the complexities of consumer interactions.
Retail and Marketing Review
Advancing Knowledge in Retail and Marketing Research.Welcome to the Retail and Marketing Review, a pivotal journal dedicated to advancing the fields of retail and marketing research. Published by MC CANT and affiliated with the University of South Africa's Department of Marketing and Retail Management, this journal aims to disseminate high-quality research that explores contemporary issues and innovative practices in the retail and marketing landscapes, particularly in the South African context. With an emphasis on accessibility, the Retail and Marketing Review offers open access to its scholarly articles, making it a valuable resource for researchers, professionals, and students alike. As the retail sector continues to evolve, this journal plays a crucial role in providing a platform for the exchange of knowledge and best practices, ultimately contributing to the growth and development of marketing theories and applications. Join us in exploring the latest trends, research findings, and insights that shape the future of retail and marketing.
INTERNATIONAL JOURNAL OF MARKET RESEARCH
Advancing Knowledge in Market Research ExcellenceInternational Journal of Market Research, published by SAGE Publications Ltd, stands out as a premier platform for the dissemination of high-quality research within the realms of business, marketing, and economics. With an ISSN of 1470-7853 and an E-ISSN of 2515-2173, this journal has been influential since its inception in 1996, showcasing a commitment to advancing scholarly dialogue and professional practice through rigorous analysis and innovative insights. The journal is categorized in the top quartiles (Q1 and Q2) for Business and International Management, Economics and Econometrics, and Marketing, reflecting its robust impact within the research community. Furthermore, its rankings in Scopus highlight its prominence in these fields, with commendable percentiles that emphasize the quality and relevance of published work. The journal offers open access options for authors seeking to increase the visibility of their research. As it continues to evolve through 2024 and beyond, the International Journal of Market Research remains a vital resource for academics, practitioners, and students who are eager to explore the latest trends and theories shaping the market research landscape.
Marketing and Management of Innovations
Innovative Insights for a Dynamic Marketplace.Marketing and Management of Innovations is a premier academic journal dedicated to the exploration of innovative practices in marketing and management. Published by Sumy State University, Department of Marketing & Management Innovative Activity, this journal has been an Open Access resource since 2010, aiming to provide unbridled access to cutting-edge research and insights. With a focus on the dynamic intersection of marketing strategies and innovative management practices, it serves as a vital platform for researchers, professionals, and students from around the globe to disseminate and engage with groundbreaking ideas. Although specific metrics such as H-index are currently unavailable, the journal continues to foster scholarly dialogue and contribute significantly to the academic landscape, making it an essential resource for those seeking to enhance their understanding of innovation in the marketplace. Located in Sumy, Ukraine, the journal not only highlights local advancements but also connects with international trends shaping the future of business management.
M&SOM-Manufacturing & Service Operations Management
Transforming Theory into Practice in Operations ManagementM&SOM - Manufacturing & Service Operations Management, published by INFORMS, is a leading journal dedicated to advancing the field of operations management since its inception in 1999. With an impact factor that reflects its reputation as a top-tier publication, M&SOM is categorically ranked in Q1 for both Management Science and Operations Research, as well as Strategy and Management, positioning it among the elite journals in its domain. Practitioners and scholars alike benefit from insightful research that addresses critical challenges in manufacturing and service operations across diverse industries. The journal's commitment to fostering innovation is evident through its rigorous peer-review process, ensuring the publication of high-quality articles that contribute significantly to theory and practice. Researchers, professionals, and students engaged in operations management will find M&SOM a vital resource for the latest trends, methodologies, and strategic insights.
Journal of Marketing Theory and Practice
Exploring innovative perspectives in marketing dynamics.Journal of Marketing Theory and Practice is a prestigious academic journal published by Routledge Journals, Taylor & Francis Ltd, dedicated to advancing the field of marketing through rigorous research and innovative theoretical discussions. Renowned for its impact factor and solid placement within the Q2 category of Marketing in 2023, this journal has established itself as a vital resource for professionals, researchers, and scholars alike, ranking 65th among 210 within the Scopus database for Business, Management, and Accounting, thereby signalling its influential role in the field. With a commitment to bridging theory and practice, the journal covers a wide range of topics that address contemporary marketing challenges and trends, making it an essential platform for disseminating cutting-edge insights from 2005 to 2024. Researchers and practitioners seeking to enhance their understanding of marketing dynamics are encouraged to explore the journal's extensive archives and contribute to its ongoing dialogue.
Journal of Marketing Analytics
Exploring the Future of Marketing Strategies.The Journal of Marketing Analytics, published by PALGRAVE MACMILLAN LTD, stands as a pivotal resource for scholars and professionals involved in the intricate interplay of marketing strategies, analytics, and decision-making. With its ISSN of 2050-3318 and E-ISSN of 2050-3326, the journal encompasses a rich scope of research from 2013 to 2024, addressing critical topics that harness big data, machine learning, and statistical methods to drive insightful marketing decisions. As reflected in its impressive 2023 Scopus Rankings, the journal is ranked Q1 in the Economics, Econometrics and Finance (miscellaneous) category and maintains strong positions across various fields including Marketing and Strategy and Management. This underscores its significance in contributing to the academic dialogue and practical applications within the realm of marketing analytics. Although not an Open Access journal, it provides comprehensive access options that cater to a broad range of stakeholders. By prioritizing the dissemination of high-quality research, the Journal of Marketing Analytics not only elevates scholarship within its domain but also empowers practitioners to apply data-driven strategies in real-world scenarios.
Journal of Brand Management
Exploring the Frontiers of Brand StrategyThe Journal of Brand Management, published by Palgrave Macmillan Ltd, is a leading academic publication that delves into the intricate dynamics of brand strategy, management, and innovation. With an ISSN of 1350-231X and an E-ISSN of 1479-1803, this journal has established itself as a critical resource for scholars and practitioners, facilitating insights into effective branding approaches and their applications across various industries. The journal proudly holds a Q2 ranking in Marketing and a prestigious Q1 rank in Strategy and Management for 2023, reflecting its impact and relevance in the academic community. Offering access to high-quality, peer-reviewed research, it stands out with notable Scopus ranks—Rank #77 in Strategy and Management and Rank #42 in Marketing—placing it within the top percentiles nationally and internationally. As the field of brand management continues to evolve, the Journal of Brand Management serves as an essential platform for advancing knowledge and practices, making it indispensable for researchers, professionals, and students dedicated to the art and science of branding.
Journal of International Consumer Marketing
Connecting Theory and Practice in Consumer MarketingThe Journal of International Consumer Marketing, published by Routledge Journals, Taylor & Francis Ltd, stands as a premier platform for disseminating innovative research at the intersection of marketing and consumer behavior within a global context. Since its inception in 1988, this journal has contributed significantly to the field, featuring a wide array of studies that explore diverse dimensions of consumer marketing across different cultures and markets. With an esteemed Q2 ranking in both Management Information Systems and Marketing for 2023, and high Scopus ranks placing it in the top percentiles for Business and Management disciplines, it attracts a dedicated readership of researchers, professionals, and academics eager to keep abreast of emerging trends and findings. Although it currently does not offer Open Access options, the journal remains committed to providing valuable insights and fostering scholarly dialogue that bridges theoretical and practical applications in consumer marketing. For those looking to deepen their understanding of consumer behavior in a rapidly evolving global marketplace, The Journal of International Consumer Marketing is an indispensable resource.
Electronic Commerce Research
Connecting Research with Real-World E-Commerce SolutionsElectronic Commerce Research is a prestigious journal published by SPRINGER, focusing on the dynamic and rapidly evolving field of electronic commerce. With its ISSN 1389-5753 and E-ISSN 1572-9362, this journal provides a vital platform for the dissemination of high-quality research, spanning critical topics within the intersections of economics, human-computer interaction, and technology's influence on market behavior. Recognized for its academic rigor, it holds a Q1 ranking in Economics, Econometrics and Finance and a Q2 ranking in Human-Computer Interaction as of 2023, reflecting its significant impact in these disciplines. The journal is highly regarded with Scopus rankings placing it in the 93rd percentile for Economics and 70th for Computer Science, ensuring it attracts a diverse audience of researchers, professionals, and students alike. Though it does not operate on an open access model, the strategic insights and innovative findings published within its pages are invaluable for anyone seeking to advance their understanding of electronic commerce.