Caderno Profissional de Marketing Unimep

Scope & Guideline

Innovating practices through rigorous research.

Introduction

Welcome to the Caderno Profissional de Marketing Unimep information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of Caderno Profissional de Marketing Unimep, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageMulti-Language
ISSN-
PublisherUNIV METODISTA PIRACICABA-UNIMEP
Support Open AccessNo
Country-
Type-
Converge-
AbbreviationCAD PROFISSIONAL MAR / Cad. Profissional Mark. Unimep
Frequency3 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFAC GESTAO & NEGOCIOS PROG PO-GRAD & ADM-MESTRADO & DOUTORADO-PPGA, RODOVIA ACUCAR KM 156, PIRACICABA SP 13400-911, BRAZIL

Aims and Scopes

The journal 'Caderno Profissional de Marketing Unimep' primarily focuses on advancing knowledge in the field of marketing through empirical research and theoretical contributions. Its scope encompasses various aspects of marketing, consumer behavior, and the integration of social responsibility in marketing strategies.
  1. Consumer Behavior Analysis:
    The journal emphasizes understanding consumer behavior across different demographics, including online consumers, visually-impaired individuals, and generational trends such as millennials and Generation Z.
  2. Marketing Strategies and Innovations:
    It explores innovative marketing strategies, including digital marketing, sensory marketing, and integrated marketing communications, to adapt to contemporary market dynamics.
  3. Social Responsibility in Marketing:
    The journal highlights the role of corporate social responsibility and ethical marketing practices as essential components of modern marketing strategies.
  4. Sector-Specific Studies:
    Research includes sector-specific analyses, such as marketing in the fashion industry, food consumption trends, and the impact of digital banking, showcasing the journal's commitment to diverse marketing applications.
  5. Methodological Contributions:
    The journal also focuses on advancing research methodologies in marketing, proposing new frameworks and tools for analyzing consumer behaviors and marketing effectiveness.
The journal has identified several emerging themes in its recent publications, reflecting contemporary trends and the evolving landscape of marketing research.
  1. Digital Transformation in Marketing:
    There is a significant rise in research related to digital marketing strategies, particularly in the context of e-commerce, social media influence, and the use of digital banking platforms.
  2. Consumer Engagement and Experience:
    Studies focusing on enhancing consumer engagement and the overall customer experience have gained momentum, illustrating a shift towards understanding consumer relationships in a digital age.
  3. Sustainability and Ethical Marketing:
    An increasing number of publications address sustainability in marketing practices, emphasizing the importance of ethical considerations and social responsibility in attracting modern consumers.
  4. Impact of COVID-19 on Consumer Behavior:
    Research exploring the effects of the COVID-19 pandemic on consumer behavior and marketing strategies has surged, highlighting adaptive marketing practices in response to unprecedented market changes.
  5. Behavioral Insights and Psychological Factors:
    There is a growing interest in the psychological aspects influencing consumer behavior, including the effects of sensory marketing and emotional responses to advertising campaigns.

Declining or Waning

While the journal has maintained a broad focus on various marketing themes, certain areas of interest appear to be waning, reflecting shifts in research priorities and market dynamics.
  1. Traditional Marketing Approaches:
    There seems to be a decline in research focused on traditional marketing tactics, as more studies pivot towards digital and integrated marketing strategies that reflect current consumer behaviors.
  2. Static Consumer Profiles:
    The exploration of static consumer profiles is less prevalent, with a noticeable shift towards dynamic and evolving consumer behavior studies that consider changing market conditions and preferences.
  3. Homogeneous Market Studies:
    Research that treats markets as homogeneous units is becoming less frequent, indicating a move towards more nuanced studies that recognize the diversity within consumer segments and their unique needs.
  4. Limited Scope of Marketing Metrics:
    There is a reduction in studies focusing solely on conventional marketing metrics, as the field increasingly values holistic approaches that incorporate customer experience and relationship management.
  5. Niche Marketing Research:
    The focus on niche marketing strategies appears to be declining, potentially due to the increasing importance of broader, more inclusive marketing approaches that address larger audiences.

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