Caderno Profissional de Marketing Unimep
Scope & Guideline
Exploring the intersection of theory and application in marketing.
Introduction
Aims and Scopes
- Consumer Behavior Analysis:
The journal emphasizes understanding consumer behavior across different demographics, including online consumers, visually-impaired individuals, and generational trends such as millennials and Generation Z. - Marketing Strategies and Innovations:
It explores innovative marketing strategies, including digital marketing, sensory marketing, and integrated marketing communications, to adapt to contemporary market dynamics. - Social Responsibility in Marketing:
The journal highlights the role of corporate social responsibility and ethical marketing practices as essential components of modern marketing strategies. - Sector-Specific Studies:
Research includes sector-specific analyses, such as marketing in the fashion industry, food consumption trends, and the impact of digital banking, showcasing the journal's commitment to diverse marketing applications. - Methodological Contributions:
The journal also focuses on advancing research methodologies in marketing, proposing new frameworks and tools for analyzing consumer behaviors and marketing effectiveness.
Trending and Emerging
- Digital Transformation in Marketing:
There is a significant rise in research related to digital marketing strategies, particularly in the context of e-commerce, social media influence, and the use of digital banking platforms. - Consumer Engagement and Experience:
Studies focusing on enhancing consumer engagement and the overall customer experience have gained momentum, illustrating a shift towards understanding consumer relationships in a digital age. - Sustainability and Ethical Marketing:
An increasing number of publications address sustainability in marketing practices, emphasizing the importance of ethical considerations and social responsibility in attracting modern consumers. - Impact of COVID-19 on Consumer Behavior:
Research exploring the effects of the COVID-19 pandemic on consumer behavior and marketing strategies has surged, highlighting adaptive marketing practices in response to unprecedented market changes. - Behavioral Insights and Psychological Factors:
There is a growing interest in the psychological aspects influencing consumer behavior, including the effects of sensory marketing and emotional responses to advertising campaigns.
Declining or Waning
- Traditional Marketing Approaches:
There seems to be a decline in research focused on traditional marketing tactics, as more studies pivot towards digital and integrated marketing strategies that reflect current consumer behaviors. - Static Consumer Profiles:
The exploration of static consumer profiles is less prevalent, with a noticeable shift towards dynamic and evolving consumer behavior studies that consider changing market conditions and preferences. - Homogeneous Market Studies:
Research that treats markets as homogeneous units is becoming less frequent, indicating a move towards more nuanced studies that recognize the diversity within consumer segments and their unique needs. - Limited Scope of Marketing Metrics:
There is a reduction in studies focusing solely on conventional marketing metrics, as the field increasingly values holistic approaches that incorporate customer experience and relationship management. - Niche Marketing Research:
The focus on niche marketing strategies appears to be declining, potentially due to the increasing importance of broader, more inclusive marketing approaches that address larger audiences.
Similar Journals
Revista Brasileira de Marketing
Bridging Theory and Practice in MarketingRevista Brasileira de Marketing, ISSN 2177-5184, is a prominent open-access journal published by UNIV NOVE JULHO, dedicated to advancing the fields of marketing and economics. Since its inception, the journal has aimed to provide a platform for scholarly research, theoretical advancements, and innovative practices in marketing and its intersection with economics. With a distinguished commitment to open access since 2009, the Revista Brasileira de Marketing ensures widespread visibility and accessibility of its content, fostering collaboration and knowledge sharing among researchers, professionals, and students alike. The journal currently holds a Q4 category ranking in both Economics and Econometrics and Marketing according to 2023 metrics, reflecting its ongoing growth and diversification within the academic community. Based in São Paulo, Brazil, this journal encompasses a diverse range of topics and methodologies, striving to contribute meaningful insights to the dynamic field of marketing. As a valuable resource, it endeavors to stimulate debate and exploration, making it essential reading for those involved in marketing research and practice.
Australasian Marketing Journal
Transforming Marketing Understanding Through Scholarly ExcellenceAustralasian Marketing Journal, published by SAGE Publications Ltd, is a leading academic journal dedicated to advancing the field of marketing through rigorous research and insightful analysis. With an impressive impact factor and recognized as a Q1 journal in both Economics and Marketing, it ranks among the top publications in its category, boasting a 97th percentile in Economics and Econometrics, and a 91st percentile in Marketing, according to Scopus. The journal serves as an essential platform for scholars and practitioners from diverse backgrounds, fostering a multidisciplinary approach that enhances our understanding of marketing dynamics in an increasingly globalized economy. With an ongoing commitment to excellence, the Australasian Marketing Journal aims to publish high-quality articles that challenge conventional wisdom and stimulate current marketing debates, paving the way for innovative research initiatives from 2003 to 2024 and beyond.
Foundations and Trends in Marketing
Uncovering Trends that Shape Marketing StrategiesFoundations and Trends in Marketing is a leading academic journal published by NOW PUBLISHERS INC, focusing on cutting-edge research in the fields of marketing and economics. With an ISSN of 1555-0753 and an E-ISSN of 1555-0761, this journal serves as an essential resource for scholars, practitioners, and students alike, fostering interdisciplinary insights that bridge theory and practice. Established in 2006 and merging its scholarly contributions until 2024, the journal has successfully positioned itself within the top quartiles, holding a Q2 ranking in Economics and Econometrics and a Q3 in Marketing as of 2023. It is recognized for its rigorous peer-review process and emphasis on innovative research that enhances our understanding of marketing dynamics in today's complex landscape. Though it does not provide Open Access, publications disseminated through this journal are critical in influencing marketing strategies, consumer behavior studies, and economic analysis. The valuable insights gained from this journal are undoubtedly significant for anyone seeking to advance their knowledge and application of marketing science.
MARKETING SCIENCE
Elevating Marketing Knowledge to New HeightsMARKETING SCIENCE, published by INFORMS, is a leading academic journal in the fields of Business, International Management, Economics, and Marketing. With an impressive Q1 ranking in these disciplines as of 2023, it serves as a cornerstone for researchers and practitioners alike, delivering innovative insights and rigorous analyses that drive effective marketing strategies. Blacklisted in Open Access, this peer-reviewed journal offers valuable content for professionals seeking to remain at the forefront of marketing knowledge and strategy. With convergence years from 1996 to 2024, MARKETING SCIENCE continues to attract high-quality submissions that address contemporary challenges in marketing and consumer behavior, fostering a richer understanding of market dynamics. Its reputable standing is underscored by Scopus rankings, placing it within the top tiers of Business, Management and Accounting, and Marketing, making it an essential resource for any professional or scholar dedicated to advancing the field.
JOURNAL OF INTERNATIONAL MARKETING
Pioneering Research for a Global MarketplaceJOURNAL OF INTERNATIONAL MARKETING, published by SAGE PUBLICATIONS INC, stands as a premier academic journal dedicated to exploring the nuanced field of international marketing. With a commendable Q1 ranking in 2023 across categories such as Business and International Management, Economics and Econometrics, and Marketing, it is recognized for its substantial contribution to both scholarly discourse and practical applications in the global marketplace. The journal effectively bridges rigorous research with real-world implications, providing a platform for researchers, professionals, and students to disseminate and engage with cutting-edge research spanning various aspects of marketing across international boundaries. The JOURNAL OF INTERNATIONAL MARKETING, with its ISSN 1069-031X and E-ISSN 1547-7215, is essential reading for those seeking to deepen their understanding of marketing strategies in the contemporary global economy. Its rich history from 1996 to 2024 showcases a commitment to advancing the field while fostering a collaborative academic environment.
Journal of Marketing Analytics
Empowering Insights Through Analytics.The Journal of Marketing Analytics, published by PALGRAVE MACMILLAN LTD, stands as a pivotal resource for scholars and professionals involved in the intricate interplay of marketing strategies, analytics, and decision-making. With its ISSN of 2050-3318 and E-ISSN of 2050-3326, the journal encompasses a rich scope of research from 2013 to 2024, addressing critical topics that harness big data, machine learning, and statistical methods to drive insightful marketing decisions. As reflected in its impressive 2023 Scopus Rankings, the journal is ranked Q1 in the Economics, Econometrics and Finance (miscellaneous) category and maintains strong positions across various fields including Marketing and Strategy and Management. This underscores its significance in contributing to the academic dialogue and practical applications within the realm of marketing analytics. Although not an Open Access journal, it provides comprehensive access options that cater to a broad range of stakeholders. By prioritizing the dissemination of high-quality research, the Journal of Marketing Analytics not only elevates scholarship within its domain but also empowers practitioners to apply data-driven strategies in real-world scenarios.
Journal of Vacation Marketing
Advancing Insights in Tourism and Consumer BehaviorJournal of Vacation Marketing, published by SAGE Publications Ltd, is a leading academic journal dedicated to the fields of tourism, leisure, and hospitality management. With its ISSN 1356-7667 and E-ISSN 1479-1870, the journal serves as a vital resource for researchers, professionals, and students interested in the dynamics of vacation marketing and consumer behavior in travel. Established in 1994 and continually converging themes up until 2024, the journal holds a prestigious Q1 ranking in its category, reflecting its significance in the academic landscape. The journal's impactful contributions are further demonstrated by its rank of 21 out of 146 in the Scopus database, placing it in the 85th percentile among its peers. The Journal of Vacation Marketing is committed to advancing knowledge through rigorous peer-reviewed articles, offering a platform for innovative research and the sharing of best practices in a global context. Researchers and practitioners can access comprehensive studies that address contemporary issues within vacation marketing, ultimately enhancing the understanding of consumer preferences and tourism trends.
International Journal of Sports Marketing & Sponsorship
Unleashing the Power of Sports MarketingInternational Journal of Sports Marketing & Sponsorship, published by Emerald Group Publishing Ltd, is a premier academic journal dedicated to the intersection of sports marketing, sponsorship, and management. This journal, recognized for its Q2 ranking in Business and International Management, Finance, and Marketing for 2023, serves as a vital resource for researchers, professionals, and students interested in exploring innovative strategies and insights within the dynamic sports industry. With its comprehensive scope covering pivotal developments from 2007 to 2024, the journal aims to publish high-quality research that advances the understanding of sponsorship effectiveness, consumer behavior, and integrated marketing communications in a sports context. By engaging with relevant issues and trends, the International Journal of Sports Marketing & Sponsorship not only contributes to academic discourse but also provides actionable knowledge for practitioners seeking to harness the power of sports in enhancing brand equity and customer engagement.
Recherche et Applications en Marketing-English Edition
Illuminating the Path of Marketing EvolutionRecherche et Applications en Marketing-English Edition is an esteemed journal published by SAGE Publications Inc, focusing on the dynamic field of marketing research. As a recognized publication since its inception in 2014, this journal serves as a vital platform for advancing knowledge in marketing practices and theories, particularly within the context of contemporary business environments. Although the journal's coverage is currently discontinued in Scopus, it remains a solid reference point with a 2023 category quartile ranking of Q3 in Marketing, highlighting its contribution to academic discourse in the field. With an ISSN of 2051-5707, the journal aims to bridge the gap between research and practical applications, making it an invaluable resource for researchers, professionals, and students alike. Its commitment to disseminating relevant findings promotes an understanding of emerging trends and significant developments in marketing strategy, consumer behavior, and market dynamics.
JOURNAL OF MARKETING
Driving Marketing Innovation with Impactful Research.JOURNAL OF MARKETING, published by SAGE PUBLICATIONS INC, stands as a cornerstone in the fields of marketing, business, and econometrics. With a rich history dating back to 1969 and ongoing innovative research until 2024, this journal has continuously evolved to address the dynamic challenges and trends in marketing disciplines. Renowned for its scholarly rigor, the journal ranks in the Q1 category for Business and International Management, Economics and Econometrics, as well as Marketing, making it a prime outlet for impactful research in these domains. The JOURNAL OF MARKETING boasts impressive Scopus rankings, positioned in the top 1% of its category, reflecting its significant influence and reach within the academic community. While it is not an open access publication, it provides a platform for researchers, professionals, and students alike to engage with cutting-edge studies that shape marketing strategies and theories worldwide. Its comprehensive scope makes it essential reading for anyone looking to deepen their understanding of contemporary marketing practices.