Caderno Profissional de Marketing Unimep

Scope & Guideline

Innovating practices through rigorous research.

Introduction

Immerse yourself in the scholarly insights of Caderno Profissional de Marketing Unimep with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageMulti-Language
ISSN-
PublisherUNIV METODISTA PIRACICABA-UNIMEP
Support Open AccessNo
Country-
Type-
Converge-
AbbreviationCAD PROFISSIONAL MAR / Cad. Profissional Mark. Unimep
Frequency3 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFAC GESTAO & NEGOCIOS PROG PO-GRAD & ADM-MESTRADO & DOUTORADO-PPGA, RODOVIA ACUCAR KM 156, PIRACICABA SP 13400-911, BRAZIL

Aims and Scopes

The journal 'Caderno Profissional de Marketing Unimep' primarily focuses on advancing knowledge in the field of marketing through empirical research and theoretical contributions. Its scope encompasses various aspects of marketing, consumer behavior, and the integration of social responsibility in marketing strategies.
  1. Consumer Behavior Analysis:
    The journal emphasizes understanding consumer behavior across different demographics, including online consumers, visually-impaired individuals, and generational trends such as millennials and Generation Z.
  2. Marketing Strategies and Innovations:
    It explores innovative marketing strategies, including digital marketing, sensory marketing, and integrated marketing communications, to adapt to contemporary market dynamics.
  3. Social Responsibility in Marketing:
    The journal highlights the role of corporate social responsibility and ethical marketing practices as essential components of modern marketing strategies.
  4. Sector-Specific Studies:
    Research includes sector-specific analyses, such as marketing in the fashion industry, food consumption trends, and the impact of digital banking, showcasing the journal's commitment to diverse marketing applications.
  5. Methodological Contributions:
    The journal also focuses on advancing research methodologies in marketing, proposing new frameworks and tools for analyzing consumer behaviors and marketing effectiveness.
The journal has identified several emerging themes in its recent publications, reflecting contemporary trends and the evolving landscape of marketing research.
  1. Digital Transformation in Marketing:
    There is a significant rise in research related to digital marketing strategies, particularly in the context of e-commerce, social media influence, and the use of digital banking platforms.
  2. Consumer Engagement and Experience:
    Studies focusing on enhancing consumer engagement and the overall customer experience have gained momentum, illustrating a shift towards understanding consumer relationships in a digital age.
  3. Sustainability and Ethical Marketing:
    An increasing number of publications address sustainability in marketing practices, emphasizing the importance of ethical considerations and social responsibility in attracting modern consumers.
  4. Impact of COVID-19 on Consumer Behavior:
    Research exploring the effects of the COVID-19 pandemic on consumer behavior and marketing strategies has surged, highlighting adaptive marketing practices in response to unprecedented market changes.
  5. Behavioral Insights and Psychological Factors:
    There is a growing interest in the psychological aspects influencing consumer behavior, including the effects of sensory marketing and emotional responses to advertising campaigns.

Declining or Waning

While the journal has maintained a broad focus on various marketing themes, certain areas of interest appear to be waning, reflecting shifts in research priorities and market dynamics.
  1. Traditional Marketing Approaches:
    There seems to be a decline in research focused on traditional marketing tactics, as more studies pivot towards digital and integrated marketing strategies that reflect current consumer behaviors.
  2. Static Consumer Profiles:
    The exploration of static consumer profiles is less prevalent, with a noticeable shift towards dynamic and evolving consumer behavior studies that consider changing market conditions and preferences.
  3. Homogeneous Market Studies:
    Research that treats markets as homogeneous units is becoming less frequent, indicating a move towards more nuanced studies that recognize the diversity within consumer segments and their unique needs.
  4. Limited Scope of Marketing Metrics:
    There is a reduction in studies focusing solely on conventional marketing metrics, as the field increasingly values holistic approaches that incorporate customer experience and relationship management.
  5. Niche Marketing Research:
    The focus on niche marketing strategies appears to be declining, potentially due to the increasing importance of broader, more inclusive marketing approaches that address larger audiences.

Similar Journals

Journal of Islamic Marketing

Transforming Marketing Through a Cultural Lens
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1759-0833Frequency: 6 issues/year

Journal of Islamic Marketing, published by Emerald Group Publishing Ltd, is a prominent peer-reviewed journal dedicated to the exploration and advancement of marketing practices within the Islamic context. Since its inception in 2010, the journal has effectively contributed to the intersection of marketing, business, and cultural studies, and has established itself as a valuable resource for researchers and professionals alike. With an impressive 2023 Scopus ranking in the top 24% (Q2) among 210 journals in the Marketing category and a percentile ranking of 76th, it showcases high-impact research that addresses contemporary challenges in Islamic marketing. The journal aims to publish innovative research that not only enhances theoretical understanding but also offers practical insights into how Islamic principles can shape marketing strategies. The Journal of Islamic Marketing serves as a critical outlet for those seeking to delve deeper into this dynamic field, making it an essential read for anyone involved in marketing, business management, or cultural studies.

International Journal of Online Marketing

Bridging Theory and Practice in Online Marketing
Publisher: IGI GLOBALISSN: 2156-1753Frequency: 1 issue/year

The International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.

JOURNAL OF MARKETING

Shaping Marketing Strategies with Scholarly Excellence.
Publisher: SAGE PUBLICATIONS INCISSN: 0022-2429Frequency: 6 issues/year

JOURNAL OF MARKETING, published by SAGE PUBLICATIONS INC, stands as a cornerstone in the fields of marketing, business, and econometrics. With a rich history dating back to 1969 and ongoing innovative research until 2024, this journal has continuously evolved to address the dynamic challenges and trends in marketing disciplines. Renowned for its scholarly rigor, the journal ranks in the Q1 category for Business and International Management, Economics and Econometrics, as well as Marketing, making it a prime outlet for impactful research in these domains. The JOURNAL OF MARKETING boasts impressive Scopus rankings, positioned in the top 1% of its category, reflecting its significant influence and reach within the academic community. While it is not an open access publication, it provides a platform for researchers, professionals, and students alike to engage with cutting-edge studies that shape marketing strategies and theories worldwide. Its comprehensive scope makes it essential reading for anyone looking to deepen their understanding of contemporary marketing practices.

Australasian Marketing Journal

Challenging Conventional Wisdom in Marketing Research
Publisher: SAGE PUBLICATIONS LTDISSN: 1441-3582Frequency: 4 issues/year

Australasian Marketing Journal, published by SAGE Publications Ltd, is a leading academic journal dedicated to advancing the field of marketing through rigorous research and insightful analysis. With an impressive impact factor and recognized as a Q1 journal in both Economics and Marketing, it ranks among the top publications in its category, boasting a 97th percentile in Economics and Econometrics, and a 91st percentile in Marketing, according to Scopus. The journal serves as an essential platform for scholars and practitioners from diverse backgrounds, fostering a multidisciplinary approach that enhances our understanding of marketing dynamics in an increasingly globalized economy. With an ongoing commitment to excellence, the Australasian Marketing Journal aims to publish high-quality articles that challenge conventional wisdom and stimulate current marketing debates, paving the way for innovative research initiatives from 2003 to 2024 and beyond.

JOURNAL OF CONSUMER MARKETING

Bridging Theory and Practice in Consumer Marketing.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0736-3761Frequency: 7 issues/year

The Journal of Consumer Marketing, published by Emerald Group Publishing Ltd, is a leading academic journal in the fields of marketing and business management, with a distinguished history spanning from 1984 to 2024. With an ISSN of 0736-3761 and an E-ISSN of 2052-1200, the journal maintains a prestigious position, classified in the Q1 category for Business and International Management and Q2 for Marketing as of 2023. It ranks notably in the Scopus database within the top 67th percentile for Business and International Management and the 58th percentile in Marketing, reflecting its high relevance and influence within the academic community. The journal seeks to publish innovative, empirical research and insights that contribute to a deeper understanding of consumer behavior and marketing strategies. With a commitment to academic excellence, it provides a vital platform for researchers, professionals, and students who are passionate about advancing the knowledge in consumer marketing as well as its practical applications in the industry. As you explore its pages, you'll find essential findings and discussions that bridge the gap between theory and practice in today's rapidly evolving marketplace.

Journal of Marketing Analytics

Exploring the Future of Marketing Strategies.
Publisher: PALGRAVE MACMILLAN LTDISSN: 2050-3318Frequency: 4 issues/year

The Journal of Marketing Analytics, published by PALGRAVE MACMILLAN LTD, stands as a pivotal resource for scholars and professionals involved in the intricate interplay of marketing strategies, analytics, and decision-making. With its ISSN of 2050-3318 and E-ISSN of 2050-3326, the journal encompasses a rich scope of research from 2013 to 2024, addressing critical topics that harness big data, machine learning, and statistical methods to drive insightful marketing decisions. As reflected in its impressive 2023 Scopus Rankings, the journal is ranked Q1 in the Economics, Econometrics and Finance (miscellaneous) category and maintains strong positions across various fields including Marketing and Strategy and Management. This underscores its significance in contributing to the academic dialogue and practical applications within the realm of marketing analytics. Although not an Open Access journal, it provides comprehensive access options that cater to a broad range of stakeholders. By prioritizing the dissemination of high-quality research, the Journal of Marketing Analytics not only elevates scholarship within its domain but also empowers practitioners to apply data-driven strategies in real-world scenarios.

Cuadernos de Gestion

Catalyzing Dialogue Between Theory and Practice
Publisher: UNIV PAIS VASCO, INST ECONOMIA APLICADA EMPRESAISSN: 1131-6837Frequency: 2 issues/year

Cuadernos de Gestión, published by UNIV PAIS VASCO, INST ECONOMIA APLICADA EMPRESA, is a prominent open access journal since 2000 that serves as a vital platform for scholars and practitioners in the fields of Business and International Management, Economics, and Finance. Based in Bilbao, Spain, this journal aims to foster knowledge dissemination and interdisciplinary dialogue by publishing high-quality research that addresses contemporary challenges in management and economics. Ranking in the third quartile across various categories, including Business and Management, Econometrics and Finance, and Marketing, Cuadernos de Gestión positions itself as a significant contributor to the academic community with its rigorous peer-review process, ensuring that all published work meets the highest scholarly standards. The journal not only enhances the visibility of research but also supports the professional development of its readers, making it an indispensable resource for researchers, professionals, and students interested in the latest advancements in business and economic practices.

Recherche et Applications en Marketing-English Edition

Transforming Marketing Research into Real-World Impact
Publisher: SAGE PUBLICATIONS INCISSN: 2051-5707Frequency: 4 issues/year

Recherche et Applications en Marketing-English Edition is an esteemed journal published by SAGE Publications Inc, focusing on the dynamic field of marketing research. As a recognized publication since its inception in 2014, this journal serves as a vital platform for advancing knowledge in marketing practices and theories, particularly within the context of contemporary business environments. Although the journal's coverage is currently discontinued in Scopus, it remains a solid reference point with a 2023 category quartile ranking of Q3 in Marketing, highlighting its contribution to academic discourse in the field. With an ISSN of 2051-5707, the journal aims to bridge the gap between research and practical applications, making it an invaluable resource for researchers, professionals, and students alike. Its commitment to disseminating relevant findings promotes an understanding of emerging trends and significant developments in marketing strategy, consumer behavior, and market dynamics.

Journal of International Consumer Marketing

Innovating Perspectives in International Marketing
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0896-1530Frequency: 5 issues/year

The Journal of International Consumer Marketing, published by Routledge Journals, Taylor & Francis Ltd, stands as a premier platform for disseminating innovative research at the intersection of marketing and consumer behavior within a global context. Since its inception in 1988, this journal has contributed significantly to the field, featuring a wide array of studies that explore diverse dimensions of consumer marketing across different cultures and markets. With an esteemed Q2 ranking in both Management Information Systems and Marketing for 2023, and high Scopus ranks placing it in the top percentiles for Business and Management disciplines, it attracts a dedicated readership of researchers, professionals, and academics eager to keep abreast of emerging trends and findings. Although it currently does not offer Open Access options, the journal remains committed to providing valuable insights and fostering scholarly dialogue that bridges theoretical and practical applications in consumer marketing. For those looking to deepen their understanding of consumer behavior in a rapidly evolving global marketplace, The Journal of International Consumer Marketing is an indispensable resource.

Foundations and Trends in Marketing

Transforming Marketing Understanding Through Rigorous Scholarship
Publisher: NOW PUBLISHERS INCISSN: 1555-0753Frequency:

Foundations and Trends in Marketing is a leading academic journal published by NOW PUBLISHERS INC, focusing on cutting-edge research in the fields of marketing and economics. With an ISSN of 1555-0753 and an E-ISSN of 1555-0761, this journal serves as an essential resource for scholars, practitioners, and students alike, fostering interdisciplinary insights that bridge theory and practice. Established in 2006 and merging its scholarly contributions until 2024, the journal has successfully positioned itself within the top quartiles, holding a Q2 ranking in Economics and Econometrics and a Q3 in Marketing as of 2023. It is recognized for its rigorous peer-review process and emphasis on innovative research that enhances our understanding of marketing dynamics in today's complex landscape. Though it does not provide Open Access, publications disseminated through this journal are critical in influencing marketing strategies, consumer behavior studies, and economic analysis. The valuable insights gained from this journal are undoubtedly significant for anyone seeking to advance their knowledge and application of marketing science.