Caderno Profissional de Marketing Unimep
Scope & Guideline
Innovating practices through rigorous research.
Introduction
Aims and Scopes
- Consumer Behavior Analysis:
The journal emphasizes understanding consumer behavior across different demographics, including online consumers, visually-impaired individuals, and generational trends such as millennials and Generation Z. - Marketing Strategies and Innovations:
It explores innovative marketing strategies, including digital marketing, sensory marketing, and integrated marketing communications, to adapt to contemporary market dynamics. - Social Responsibility in Marketing:
The journal highlights the role of corporate social responsibility and ethical marketing practices as essential components of modern marketing strategies. - Sector-Specific Studies:
Research includes sector-specific analyses, such as marketing in the fashion industry, food consumption trends, and the impact of digital banking, showcasing the journal's commitment to diverse marketing applications. - Methodological Contributions:
The journal also focuses on advancing research methodologies in marketing, proposing new frameworks and tools for analyzing consumer behaviors and marketing effectiveness.
Trending and Emerging
- Digital Transformation in Marketing:
There is a significant rise in research related to digital marketing strategies, particularly in the context of e-commerce, social media influence, and the use of digital banking platforms. - Consumer Engagement and Experience:
Studies focusing on enhancing consumer engagement and the overall customer experience have gained momentum, illustrating a shift towards understanding consumer relationships in a digital age. - Sustainability and Ethical Marketing:
An increasing number of publications address sustainability in marketing practices, emphasizing the importance of ethical considerations and social responsibility in attracting modern consumers. - Impact of COVID-19 on Consumer Behavior:
Research exploring the effects of the COVID-19 pandemic on consumer behavior and marketing strategies has surged, highlighting adaptive marketing practices in response to unprecedented market changes. - Behavioral Insights and Psychological Factors:
There is a growing interest in the psychological aspects influencing consumer behavior, including the effects of sensory marketing and emotional responses to advertising campaigns.
Declining or Waning
- Traditional Marketing Approaches:
There seems to be a decline in research focused on traditional marketing tactics, as more studies pivot towards digital and integrated marketing strategies that reflect current consumer behaviors. - Static Consumer Profiles:
The exploration of static consumer profiles is less prevalent, with a noticeable shift towards dynamic and evolving consumer behavior studies that consider changing market conditions and preferences. - Homogeneous Market Studies:
Research that treats markets as homogeneous units is becoming less frequent, indicating a move towards more nuanced studies that recognize the diversity within consumer segments and their unique needs. - Limited Scope of Marketing Metrics:
There is a reduction in studies focusing solely on conventional marketing metrics, as the field increasingly values holistic approaches that incorporate customer experience and relationship management. - Niche Marketing Research:
The focus on niche marketing strategies appears to be declining, potentially due to the increasing importance of broader, more inclusive marketing approaches that address larger audiences.
Similar Journals
Marketing Intelligence & Planning
Exploring Innovations in Marketing StrategyMarketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.
Marketing Theory
Elevating Marketing Knowledge to New HeightsMarketing Theory, published by SAGE Publications Inc, is a leading academic journal dedicated to advancing the field of marketing through rigorous theoretical development and empirical research. With an ISSN of 1470-5931 and an E-ISSN of 1741-301X, this journal has established itself as a cornerstone in the marketing discipline, boasting a prestigious Q1 category ranking, positioning it among the top 25% of journals in the field as of 2023. Operating since 2001, it has continuously provided an influential platform for scholars and practitioners alike to explore innovative marketing concepts and frameworks that shape evolving market dynamics. While features such as open access remain unavailable, the journal's comprehensive scope enriches its contribution to the academic community, ensuring valuable insights for researchers, marketing professionals, and students worldwide. With a Scopus rank of #73 out of 210, Marketing Theory remains essential for anyone looking to deepen their understanding of marketing intricacies in today’s competitive landscape.
Recherche et Applications en Marketing-English Edition
Bridging Research and Practice in Marketing ExcellenceRecherche et Applications en Marketing-English Edition is an esteemed journal published by SAGE Publications Inc, focusing on the dynamic field of marketing research. As a recognized publication since its inception in 2014, this journal serves as a vital platform for advancing knowledge in marketing practices and theories, particularly within the context of contemporary business environments. Although the journal's coverage is currently discontinued in Scopus, it remains a solid reference point with a 2023 category quartile ranking of Q3 in Marketing, highlighting its contribution to academic discourse in the field. With an ISSN of 2051-5707, the journal aims to bridge the gap between research and practical applications, making it an invaluable resource for researchers, professionals, and students alike. Its commitment to disseminating relevant findings promotes an understanding of emerging trends and significant developments in marketing strategy, consumer behavior, and market dynamics.
JOURNAL OF INTERNATIONAL MARKETING
Exploring Global Strategies for Tomorrow's MarketsJOURNAL OF INTERNATIONAL MARKETING, published by SAGE PUBLICATIONS INC, stands as a premier academic journal dedicated to exploring the nuanced field of international marketing. With a commendable Q1 ranking in 2023 across categories such as Business and International Management, Economics and Econometrics, and Marketing, it is recognized for its substantial contribution to both scholarly discourse and practical applications in the global marketplace. The journal effectively bridges rigorous research with real-world implications, providing a platform for researchers, professionals, and students to disseminate and engage with cutting-edge research spanning various aspects of marketing across international boundaries. The JOURNAL OF INTERNATIONAL MARKETING, with its ISSN 1069-031X and E-ISSN 1547-7215, is essential reading for those seeking to deepen their understanding of marketing strategies in the contemporary global economy. Its rich history from 1996 to 2024 showcases a commitment to advancing the field while fostering a collaborative academic environment.
JOURNAL OF FOOD PRODUCTS MARKETING
Exploring the Dynamics of Food Marketing and Consumer InsightsJOURNAL OF FOOD PRODUCTS MARKETING is a premier academic journal dedicated to the intersection of food marketing practices and consumer behavior. Published by Routledge Journals, Taylor & Francis Ltd, this journal has been a key resource since its inception in 1992 and has continued to evolve, with its latest contributions covering trends and insights up to 2024. With an impressive Q2 ranking in the fields of Business and International Management, Food Science, and Marketing, the journal demonstrates a strong commitment to advancing scholarship in these critical areas, holding an established position within the Scopus database. The journal serves as an essential platform for researchers, practitioners, and educators, providing valuable insights into effective marketing strategies for food products. Although not currently offering Open Access options, the journal remains a vital tool for those seeking to stay informed about the latest research developments and industry practices in food marketing.
INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING
Shaping the Future of Advertising in a Digital AgeWelcome to the INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, a prestigious publication dedicated to advancing the field of digital marketing and advertising strategies. Published by INDERSCIENCE ENTERPRISES LTD since its inception in 2004, this journal serves as a critical platform for researchers, professionals, and students to disseminate innovative studies and insights that reflect the rapid evolution of online marketing practices. With an ISSN of 1477-5212 and an E-ISSN of 1741-8100, the journal aims to explore the intersection of technology and consumer behavior, addressing contemporary challenges and opportunities in the digital landscape. Although currently categorized in Q4 within the Marketing field, the journal is committed to enhancing its impact with rigorous peer-reviewed articles that contribute to both theory and practice. We invite you to engage with the journal’s content and contribute to the ongoing dialogue that shapes the future of internet marketing and advertising.
EUROPEAN JOURNAL OF MARKETING
Transforming Ideas into Impactful Marketing Solutions.The EUROPEAN JOURNAL OF MARKETING, published by EMERALD GROUP PUBLISHING LTD, stands as a leading platform for scholarly discourse in the field of marketing. With an impressive impact factor that reflects its significant influence and reputation, this journal is categorized in the esteemed Q1 quartile for marketing as of 2023. Spanning from its inception in 1967 to 2024, the journal serves as a rich resource for researchers, professionals, and students alike, focusing on innovative practices and theoretical advancements in the marketing landscape. Located in the United Kingdom, the journal is recognized for its rigorous peer-review process and commitment to enhancing marketing knowledge worldwide, making it an essential read for anyone seeking to stay abreast of the latest trends and insights in the industry. Readers can access a plethora of articles that delve into various facets of marketing, ensuring that their research and professional practices are informed by the most current and relevant findings in the field.
MARKETING SCIENCE
Unlocking the Science Behind Consumer BehaviorMARKETING SCIENCE, published by INFORMS, is a leading academic journal in the fields of Business, International Management, Economics, and Marketing. With an impressive Q1 ranking in these disciplines as of 2023, it serves as a cornerstone for researchers and practitioners alike, delivering innovative insights and rigorous analyses that drive effective marketing strategies. Blacklisted in Open Access, this peer-reviewed journal offers valuable content for professionals seeking to remain at the forefront of marketing knowledge and strategy. With convergence years from 1996 to 2024, MARKETING SCIENCE continues to attract high-quality submissions that address contemporary challenges in marketing and consumer behavior, fostering a richer understanding of market dynamics. Its reputable standing is underscored by Scopus rankings, placing it within the top tiers of Business, Management and Accounting, and Marketing, making it an essential resource for any professional or scholar dedicated to advancing the field.
Journal of Vacation Marketing
Exploring the Dynamics of Vacation MarketingJournal of Vacation Marketing, published by SAGE Publications Ltd, is a leading academic journal dedicated to the fields of tourism, leisure, and hospitality management. With its ISSN 1356-7667 and E-ISSN 1479-1870, the journal serves as a vital resource for researchers, professionals, and students interested in the dynamics of vacation marketing and consumer behavior in travel. Established in 1994 and continually converging themes up until 2024, the journal holds a prestigious Q1 ranking in its category, reflecting its significance in the academic landscape. The journal's impactful contributions are further demonstrated by its rank of 21 out of 146 in the Scopus database, placing it in the 85th percentile among its peers. The Journal of Vacation Marketing is committed to advancing knowledge through rigorous peer-reviewed articles, offering a platform for innovative research and the sharing of best practices in a global context. Researchers and practitioners can access comprehensive studies that address contemporary issues within vacation marketing, ultimately enhancing the understanding of consumer preferences and tourism trends.
International Journal of Online Marketing
Navigating the Complexities of Digital EngagementThe International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.