Foundations and Trends in Marketing

Scope & Guideline

Driving Insights for the Next Generation of Marketers

Introduction

Explore the comprehensive scope of Foundations and Trends in Marketing through our detailed guidelines, including its aims and scope. Stay updated with trending and emerging topics, and delve into declining areas to understand shifts in academic interest. Our guidelines also showcase highly cited topics, featuring influential research making a significant impact. Additionally, discover the latest published papers and those with high citation counts, offering a snapshot of current scholarly conversations. Use these guidelines to explore Foundations and Trends in Marketing in depth and align your research initiatives with current academic trends.
LanguageEnglish
ISSN1555-0753
PublisherNOW PUBLISHERS INC
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 2006 to 2007, from 2009 to 2024
AbbreviationFOUND TRENDS MARKET / Found. Trends Market.
Frequency-
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressPO BOX 1024, HANOVER, MA 02339, UNITED STATES

Aims and Scopes

Foundations and Trends in Marketing aims to provide a comprehensive understanding of the field of marketing through a blend of theoretical exploration and practical applications. The journal emphasizes innovative methodologies and interdisciplinary approaches to tackle complex marketing challenges.
  1. Causal Inference in Marketing:
    The journal focuses on methods for establishing causality within marketing contexts, emphasizing rigorous statistical techniques and frameworks that enhance the understanding of marketing effectiveness.
  2. Integration of Artificial Intelligence:
    There is a significant focus on incorporating artificial intelligence in marketing research, exploring how AI can influence consumer behavior, marketing strategies, and decision-making processes.
  3. Consumer Behavior Analysis:
    The journal aims to deepen the understanding of consumer behavior through various lenses, including psychological, social, and cultural factors that influence purchasing decisions.
  4. Data-Driven Insights:
    Leveraging big data and analytics is a core theme, with research exploring how data from online search, social media, and other digital platforms can inform marketing strategies and improve performance.
  5. Innovations in Marketing:
    The journal covers the adoption and diffusion of innovations within marketing, analyzing how new technologies and methodologies can reshape the marketing landscape.
  6. Interdisciplinary Approaches:
    The journal promotes interdisciplinary research, integrating insights from fields such as psychology, economics, and sociology to provide a holistic view of marketing phenomena.
Recent publications in Foundations and Trends in Marketing reveal a dynamic evolution of themes that reflect current trends and emerging areas of interest in the marketing discipline. These themes are indicative of the journal's responsiveness to the changing marketing landscape.
  1. Artificial Intelligence Applications:
    There is a growing trend towards exploring the applications of artificial intelligence in marketing, particularly in understanding consumer behavior and enhancing marketing strategies.
  2. Mobile Marketing Trends:
    The rise of mobile marketing has become a focal point, with research increasingly examining the impact of mobile technologies on consumer engagement and marketing effectiveness.
  3. Ethics and Consumer Empowerment:
    Emerging discussions around privacy and consumer empowerment in online advertising highlight the importance of ethical considerations in marketing practices, reflecting societal concerns about data usage.
  4. Social Media Analytics:
    Research on social media analytics is gaining traction, focusing on how social media data can be harnessed for marketing insights and strategic decision-making.
  5. Healthcare Marketing Perspectives:
    An emerging theme is the application of marketing principles to healthcare, indicating a broader view of marketing's relevance in various sectors beyond traditional consumer goods.

Declining or Waning

While the journal has consistently focused on various aspects of marketing, certain themes appear to be declining in prominence over time. This shift may reflect changes in the marketing landscape and the evolving interests of researchers.
  1. Traditional Marketing Theories:
    There seems to be a waning interest in traditional marketing theories, which are being overshadowed by more contemporary approaches that incorporate technology and data analytics.
  2. Career Reflections and Academic Pathways:
    The frequency of papers focused on personal career reflections and academic pathways has diminished, indicating a shift towards more empirical and application-oriented research.
  3. General Marketing Principles:
    Broad discussions on marketing principles without specific applications or methodologies are becoming less common, as the journal increasingly prioritizes research that offers actionable insights and empirical findings.

Similar Journals

JOURNAL OF FOOD PRODUCTS MARKETING

Exploring the Dynamics of Food Marketing and Consumer Insights
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1045-4446Frequency: 5 issues/year

JOURNAL OF FOOD PRODUCTS MARKETING is a premier academic journal dedicated to the intersection of food marketing practices and consumer behavior. Published by Routledge Journals, Taylor & Francis Ltd, this journal has been a key resource since its inception in 1992 and has continued to evolve, with its latest contributions covering trends and insights up to 2024. With an impressive Q2 ranking in the fields of Business and International Management, Food Science, and Marketing, the journal demonstrates a strong commitment to advancing scholarship in these critical areas, holding an established position within the Scopus database. The journal serves as an essential platform for researchers, practitioners, and educators, providing valuable insights into effective marketing strategies for food products. Although not currently offering Open Access options, the journal remains a vital tool for those seeking to stay informed about the latest research developments and industry practices in food marketing.

JOURNAL OF INTERACTIVE MARKETING

Elevating Marketing Knowledge Through Engagement
Publisher: SAGE PUBLICATIONS INCISSN: 1094-9968Frequency: 4 issues/year

JOURNAL OF INTERACTIVE MARKETING is a premier academic journal published by SAGE PUBLICATIONS INC, dedicated to advancing the field of marketing through innovative research and interactive analyses. Established in 1997, this highly respected journal holds an exceptional impact factor and consistently ranks in the top quartiles of its category; currently, it is rated Q1 in both Business and International Management, and Marketing. With Scopus rankings placing it at #6 out of 443 in Business and International Management and #7 out of 210 in Marketing, the journal provides a vital platform for scholarly dialogue and groundbreaking findings that influence both practitioners and policymakers. Although it operates under a traditional access model, the journal is committed to engaging its audience through comprehensive reviews and cutting-edge studies, making it an essential resource for researchers, professionals, and students seeking to elevate their understanding of interactive marketing dynamics. The journal's scope spans diverse topics within the marketing domain, offering insights into consumer behavior, digital marketing strategies, and the integration of technology in marketing practices, thereby solidifying its importance in an ever-evolving marketplace.

JOURNAL OF MARKETING RESEARCH

Advancing Marketing Insights for Tomorrow's Strategies
Publisher: SAGE PUBLICATIONS INCISSN: 0022-2437Frequency: 6 issues/year

JOURNAL OF MARKETING RESEARCH, published by SAGE Publications Inc, is a premier scholarly journal dedicated to advancing the field of marketing research. Since its inception in 1968, the journal has maintained a strong commitment to providing rigorous empirical and theoretical investigations that challenge current marketing paradigms and offer innovative insights across various aspects of the discipline. With an impressive Q1 ranking in Business and International Management, Economics and Econometrics, and Marketing as of 2023, this journal is recognized for its influential contributions to academia. It is positioned among the top journals globally, with its research cited extensively in both academic and practical spheres, reflecting its vital role in shaping marketing strategies and policies. Offering exclusive access to research that spans decades, the JOURNAL OF MARKETING RESEARCH continues to be an essential resource for researchers, professionals, and students seeking to deepen their understanding of marketing phenomena.

Journal of Marketing Management

Fostering rigorous research in the heart of marketing and management.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0267-257XFrequency: 18 issues/year

Journal of Marketing Management, published by Routledge Journals, Taylor & Francis Ltd, is a leading interdisciplinary journal dedicated to advancing the field of marketing and management. With an impressive history dating back to its establishment in 1985, the journal currently holds a Q1 ranking in both Marketing and Strategy and Management as of 2023, illustrating its vital role in shaping academic discourse and practical applications in these areas. Journal of Marketing Management is uniquely positioned to disseminate groundbreaking research, offering insights that bridge theory and real-world practice, making it essential reading for scholars, industry practitioners, and students alike. Although it is not an open-access journal, it ensures widespread academic reach through various subscription models. The journal emphasizes rigorous research methodologies, innovative marketing strategies, and the dynamic interplay between marketing and management, creating a platform that fosters intellectual debate and exploration of contemporary challenges in the business world.

Recherche et Applications en Marketing-English Edition

Innovating Insights for Today's Marketing Challenges
Publisher: SAGE PUBLICATIONS INCISSN: 2051-5707Frequency: 4 issues/year

Recherche et Applications en Marketing-English Edition is an esteemed journal published by SAGE Publications Inc, focusing on the dynamic field of marketing research. As a recognized publication since its inception in 2014, this journal serves as a vital platform for advancing knowledge in marketing practices and theories, particularly within the context of contemporary business environments. Although the journal's coverage is currently discontinued in Scopus, it remains a solid reference point with a 2023 category quartile ranking of Q3 in Marketing, highlighting its contribution to academic discourse in the field. With an ISSN of 2051-5707, the journal aims to bridge the gap between research and practical applications, making it an invaluable resource for researchers, professionals, and students alike. Its commitment to disseminating relevant findings promotes an understanding of emerging trends and significant developments in marketing strategy, consumer behavior, and market dynamics.

Caderno Profissional de Marketing Unimep

Fostering a vibrant community of marketing thought leaders.
Publisher: UNIV METODISTA PIRACICABA-UNIMEPISSN: Frequency: 3 issues/year

Caderno Profissional de Marketing Unimep is a distinguished Open Access journal published by UNIV METODISTA PIRACICABA-UNIMEP, dedicated to advancing the field of marketing studies. Since its inception in 2013, this journal has fostered an accessible platform for researchers, practitioners, and scholars to disseminate innovative ideas and findings that shape contemporary marketing practices. With a robust focus on both theoretical and applied aspects of marketing, the journal aims to engage with diverse topics including consumer behavior, digital marketing strategies, and branding techniques. Caderno Profissional de Marketing Unimep not only encourages rigorous peer-reviewed research but also emphasizes the importance of practice-oriented studies that benefit the professional community. Positioned within the vibrant academic landscape of Brazil, the journal serves as a vital resource for those seeking to enhance their knowledge and contribute to the ever-evolving marketing discipline.

Marketing Intelligence & Planning

Empowering Marketing Minds Since 1983
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0263-4503Frequency: 7 issues/year

Marketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.

Sport Marketing Quarterly

Empowering Practitioners with Cutting-Edge Research
Publisher: FIT PUBLISHINGISSN: 1061-6934Frequency: 4 issues/year

Sport Marketing Quarterly, published by FIT PUBLISHING, is a pivotal journal within the field of marketing, strategy, and tourism management focused on the dynamic world of sports. With an ISSN of 1061-6934 and an E-ISSN of 1557-2528, the journal provides a vital platform for researchers, educators, and practitioners to explore innovative marketing strategies and insights specific to the sports industry. Although the journal has faced coverage discontinuation in Scopus, it remains highly regarded, reflected in its 2023 ranking in the Q3 quartiles across several categories including Marketing, Strategy and Management, and Tourism, Leisure and Hospitality Management. Located in the United States at WEST VIRGINIA UNIVERSITY, Sport Marketing Quarterly encourages the dissemination of original research and thoughtful commentary aimed at improving the practice and theory of sport marketing. As it addresses contemporary challenges facing the industry, this journal serves as an essential resource for those seeking to deepen their understanding of the intersection of marketing and sports.

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

Fostering Excellence in Business Marketing Research
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0885-8624Frequency: 8 issues/year

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING is a distinguished peer-reviewed journal published by Emerald Group Publishing Ltd that focuses on advancing scholarly research in the fields of business, industrial marketing, and international management. With a notable Q1 ranking in Business and International Management and a Q2 ranking in Marketing, this journal stands out in its commitment to fostering innovative methodologies and practices within the marketing discipline. Featuring contributions from leading academics and industry practitioners, the journal spans a comprehensive range of topics that enhance the understanding of marketing strategies in diverse industrial contexts. Although it follows a subscription-based model, the insights found in each issue are invaluable to researchers, professionals, and students alike, ensuring that they remain at the forefront of emerging trends and practices. The journal has been a critical resource since its inception in 1986, with a converged years span reaching into 2024, making it a key player in disseminating impactful marketing research.

Journal of Historical Research in Marketing

Exploring the Past to Illuminate Marketing's Future
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1755-750XFrequency: 4 issues/year

The Journal of Historical Research in Marketing is a premier academic outlet that delves into the intersections of history and marketing practices, offering a unique perspective on how historical analysis can inform contemporary marketing strategies. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this journal serves as a crucial platform for researchers, professionals, and students alike, aiming to enhance the understanding of marketing dynamics through a historical lens. With an ISSN of 1755-750X and an E-ISSN of 1755-7518, the journal has been contributing to the field since 2009 and is poised to continue its impact through 2024. While currently categorized in the Q3 quartile of marketing in 2023, this journal is committed to fostering innovative research that challenges conventional marketing narratives and explores the evolution of market practices over time. By providing valuable insights, the journal appeals to a diverse readership eager to explore how historical context shapes modern-day marketing.