Gadjah Mada international journal of business
Scope & Guideline
Exploring Contemporary Challenges in Business
Introduction
Aims and Scopes
- Emerging Market Dynamics:
The journal explores various dimensions of business in emerging markets, examining unique challenges and opportunities presented in these contexts. - Consumer Behavior and Marketing:
Research on consumer behavior, including factors influencing purchasing decisions, brand loyalty, and the impact of cultural and social influences is a significant focus area. - Organizational Management and Performance:
The journal investigates management practices and organizational behavior, including leadership, employee engagement, and organizational justice. - Financial Performance and Risk Management:
Studies on financial performance, investment behavior, and risk management strategies are prevalent, providing insights into financial decision-making in different contexts. - Technological Innovation and Entrepreneurship:
The impact of technological advancements and innovation on business practices, particularly in the context of SMEs and entrepreneurship, is emphasized.
Trending and Emerging
- Fintech and Digital Payment Systems:
There is a growing emphasis on the role of fintech and digital payment solutions, particularly in emerging markets, highlighting their impact on financial inclusion and consumer behavior. - Cultural and Generational Influences on Consumer Behavior:
Research is increasingly focusing on how cultural and generational factors shape consumer preferences and behaviors, indicating a shift towards more nuanced marketing strategies. - Employee Engagement and Organizational Commitment:
The importance of psychological empowerment and employee engagement in enhancing organizational performance is a trending theme, reflecting a broader interest in workplace dynamics. - Sustainable Business Practices:
Emerging themes related to sustainability and corporate social responsibility are gaining attention, as businesses seek to balance profitability with social and environmental concerns. - Impact of COVID-19 on Consumer Behavior:
The pandemic has prompted a surge in research examining changes in consumer behavior and business practices, particularly regarding e-commerce and digital interactions.
Declining or Waning
- Traditional Marketing Strategies:
There seems to be a waning interest in traditional marketing strategies as newer, digital marketing approaches gain traction in research. - Longitudinal Studies on Business Practices:
There is a noticeable decrease in longitudinal studies that track changes in business practices over time, possibly due to a focus on more immediate, empirical research. - Corporate Governance Theories:
The exploration of traditional corporate governance frameworks is becoming less prominent, with a shift towards more dynamic and context-specific governance models.
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