International Journal of Pharmaceutical and Healthcare Marketing

Scope & Guideline

Advancing Knowledge in Health Policy and Marketing.

Introduction

Immerse yourself in the scholarly insights of International Journal of Pharmaceutical and Healthcare Marketing with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageEnglish
ISSN1750-6123
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 2007 to 2024
AbbreviationINT J PHARM HEALTHC / Int. J. Pharm. Healthc. Mark.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The International Journal of Pharmaceutical and Healthcare Marketing focuses on the intersection of marketing, healthcare, and pharmaceutical industries. It serves as a platform for scholarly research that addresses contemporary issues in these fields, employing a variety of methodologies to advance knowledge and practice.
  1. Pharmaceutical Marketing Strategies:
    Research exploring various marketing techniques and their impact on physician behavior, patient engagement, and consumer decision-making in the pharmaceutical industry.
  2. Consumer Behavior in Healthcare:
    Studies examining consumer preferences, attitudes, and purchasing intentions related to healthcare products and services, including dietary supplements and e-pharmacies.
  3. Healthcare Services Marketing:
    Investigations into service quality, patient satisfaction, and loyalty in healthcare organizations, with a focus on how marketing strategies influence these factors.
  4. Digital Health and Technology Adoption:
    Research on the integration of digital technologies in healthcare, including telemedicine, mobile health applications, and the influence of social media.
  5. Public Health and Policy Implications:
    Exploration of public health marketing strategies, particularly in response to crises like the COVID-19 pandemic, and their implications for policy and practice.
  6. Supply Chain Dynamics in Healthcare:
    Analysis of supply chain management practices in the pharmaceutical sector, focusing on logistics, efficiency, and the adoption of technological innovations.
The journal has shown a dynamic evolution in its research themes, reflecting contemporary challenges and advancements in the pharmaceutical and healthcare sectors. Emerging trends highlight the increasing relevance of technology and consumer engagement in healthcare marketing.
  1. E-Pharmacy and Online Health Services:
    A surge in research examining consumer behavior and adoption of e-pharmacy services, emphasizing the shift towards online purchasing and digital health solutions.
  2. Impact of COVID-19 on Consumer Behavior:
    Increased focus on how the COVID-19 pandemic has influenced consumer attitudes, health behaviors, and marketing strategies in the healthcare sector.
  3. Value Co-Creation in Healthcare:
    Emerging research on patient-to-patient interactions and value co-creation in online health communities, highlighting collaborative approaches to healthcare.
  4. Technological Adoption in Healthcare:
    Growing interest in the adoption of wearable technologies, telehealth, and mobile health applications, reflecting the integration of technology in health management.
  5. Social Media Influence on Health Decisions:
    Rising studies on the role of social media influencers in shaping consumer behaviors and perceptions related to health and wellness products.
  6. Consumer Engagement and Experience:
    A trend towards understanding consumer engagement strategies in healthcare marketing, focusing on experiential aspects and personalized approaches.

Declining or Waning

While the journal has consistently focused on key themes within pharmaceutical and healthcare marketing, certain areas appear to be diminishing in prominence based on recent publications.
  1. Traditional Pharmaceutical Advertising:
    There is a noticeable decline in research focusing exclusively on traditional advertising methods in pharmaceuticals, as the field shifts towards digital and social media strategies.
  2. Generalized Patient Satisfaction Studies:
    While patient satisfaction remains important, the focus on generalized studies without specific contextual factors or marketing implications has decreased in favor of more nuanced analyses.
  3. Basic Consumer Health Education:
    Research centered on basic consumer education regarding health products is waning, replaced by studies that emphasize behavioral insights and technology integration.
  4. Single Market Focus:
    Studies focusing on a single market or region are less prevalent, as there is a growing trend towards comparative studies and insights that span multiple contexts.
  5. Non-Digital Health Marketing Techniques:
    As digital transformation accelerates, there is a reduction in studies examining non-digital marketing techniques, reflecting a broader industry evolution.

Similar Journals

Sport Marketing Quarterly

Decoding Trends in Sport Marketing and Strategy
Publisher: FIT PUBLISHINGISSN: 1061-6934Frequency: 4 issues/year

Sport Marketing Quarterly, published by FIT PUBLISHING, is a pivotal journal within the field of marketing, strategy, and tourism management focused on the dynamic world of sports. With an ISSN of 1061-6934 and an E-ISSN of 1557-2528, the journal provides a vital platform for researchers, educators, and practitioners to explore innovative marketing strategies and insights specific to the sports industry. Although the journal has faced coverage discontinuation in Scopus, it remains highly regarded, reflected in its 2023 ranking in the Q3 quartiles across several categories including Marketing, Strategy and Management, and Tourism, Leisure and Hospitality Management. Located in the United States at WEST VIRGINIA UNIVERSITY, Sport Marketing Quarterly encourages the dissemination of original research and thoughtful commentary aimed at improving the practice and theory of sport marketing. As it addresses contemporary challenges facing the industry, this journal serves as an essential resource for those seeking to deepen their understanding of the intersection of marketing and sports.

Marketing Theory

Innovating the Future of Marketing Through Rigorous Research
Publisher: SAGE PUBLICATIONS INCISSN: 1470-5931Frequency: 4 issues/year

Marketing Theory, published by SAGE Publications Inc, is a leading academic journal dedicated to advancing the field of marketing through rigorous theoretical development and empirical research. With an ISSN of 1470-5931 and an E-ISSN of 1741-301X, this journal has established itself as a cornerstone in the marketing discipline, boasting a prestigious Q1 category ranking, positioning it among the top 25% of journals in the field as of 2023. Operating since 2001, it has continuously provided an influential platform for scholars and practitioners alike to explore innovative marketing concepts and frameworks that shape evolving market dynamics. While features such as open access remain unavailable, the journal's comprehensive scope enriches its contribution to the academic community, ensuring valuable insights for researchers, marketing professionals, and students worldwide. With a Scopus rank of #73 out of 210, Marketing Theory remains essential for anyone looking to deepen their understanding of marketing intricacies in today’s competitive landscape.

Foundations and Trends in Marketing

Transforming Marketing Understanding Through Rigorous Scholarship
Publisher: NOW PUBLISHERS INCISSN: 1555-0753Frequency:

Foundations and Trends in Marketing is a leading academic journal published by NOW PUBLISHERS INC, focusing on cutting-edge research in the fields of marketing and economics. With an ISSN of 1555-0753 and an E-ISSN of 1555-0761, this journal serves as an essential resource for scholars, practitioners, and students alike, fostering interdisciplinary insights that bridge theory and practice. Established in 2006 and merging its scholarly contributions until 2024, the journal has successfully positioned itself within the top quartiles, holding a Q2 ranking in Economics and Econometrics and a Q3 in Marketing as of 2023. It is recognized for its rigorous peer-review process and emphasis on innovative research that enhances our understanding of marketing dynamics in today's complex landscape. Though it does not provide Open Access, publications disseminated through this journal are critical in influencing marketing strategies, consumer behavior studies, and economic analysis. The valuable insights gained from this journal are undoubtedly significant for anyone seeking to advance their knowledge and application of marketing science.

Asia Pacific Journal of Marketing and Logistics

Exploring Cutting-Edge Strategies for Dynamic Markets.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1355-5855Frequency: 10 issues/year

Asia Pacific Journal of Marketing and Logistics is a premier publication dedicated to advancing research in the fields of marketing and logistics within the dynamic Asia Pacific region. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this esteemed journal boasts impressive rankings, holding a Q1 classification in Business and International Management and Q2 classifications in both Marketing and Strategy and Management as of 2023. With its rich history from 1993 to 2024, the journal has established itself as a critical platform for scholars and practitioners, providing insights that drive innovative practices and strategies. Although it does not currently offer open access options, it remains essential reading for anyone involved in these fields, evidenced by its strong Scopus rankings and high percentiles in various categories. By fostering discussions on contemporary issues and emerging trends, the Asia Pacific Journal of Marketing and Logistics is committed to contributing significantly to the discourse within academia and industry.

International Review on Public and Nonprofit Marketing

Advancing Knowledge in Public and Nonprofit Marketing
Publisher: SPRINGER HEIDELBERGISSN: 1865-1984Frequency: 4 issues/year

The International Review on Public and Nonprofit Marketing, published by SPRINGER HEIDELBERG, stands as a pivotal resource in the fields of marketing, public administration, and nonprofit management. With an ISSN of 1865-1984 and an E-ISSN of 1865-1992, this journal aims to disseminate innovative research that fosters understanding in both public and nonprofit marketing domains. Since its inception in 2001, the journal has provided a platform for scholarly dialogues, particularly between 2009 and 2024, consistently ranking in the Q2 category within both Economics and Econometrics and Marketing. Its Scopus rankings further underscore its significance, with notable standings in the 66th percentile for Economics and Econometrics and the 48th percentile in Marketing. Although it does not offer open access options, the journal's rigorous peer-review process ensures that readers benefit from high-quality research that addresses the complexities and evolving challenges faced by public and nonprofit sectors. As such, this journal is indispensable for researchers, professionals, and students eager to contribute to and learn from the latest advancements and discussions in these critical fields.

EUROPEAN JOURNAL OF MARKETING

Advancing Insights, Elevating Marketing Excellence.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0309-0566Frequency: 10 issues/year

The EUROPEAN JOURNAL OF MARKETING, published by EMERALD GROUP PUBLISHING LTD, stands as a leading platform for scholarly discourse in the field of marketing. With an impressive impact factor that reflects its significant influence and reputation, this journal is categorized in the esteemed Q1 quartile for marketing as of 2023. Spanning from its inception in 1967 to 2024, the journal serves as a rich resource for researchers, professionals, and students alike, focusing on innovative practices and theoretical advancements in the marketing landscape. Located in the United Kingdom, the journal is recognized for its rigorous peer-review process and commitment to enhancing marketing knowledge worldwide, making it an essential read for anyone seeking to stay abreast of the latest trends and insights in the industry. Readers can access a plethora of articles that delve into various facets of marketing, ensuring that their research and professional practices are informed by the most current and relevant findings in the field.

Journal of Historical Research in Marketing

Revealing the Roots of Marketing: A Historical Approach
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1755-750XFrequency: 4 issues/year

The Journal of Historical Research in Marketing is a premier academic outlet that delves into the intersections of history and marketing practices, offering a unique perspective on how historical analysis can inform contemporary marketing strategies. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this journal serves as a crucial platform for researchers, professionals, and students alike, aiming to enhance the understanding of marketing dynamics through a historical lens. With an ISSN of 1755-750X and an E-ISSN of 1755-7518, the journal has been contributing to the field since 2009 and is poised to continue its impact through 2024. While currently categorized in the Q3 quartile of marketing in 2023, this journal is committed to fostering innovative research that challenges conventional marketing narratives and explores the evolution of market practices over time. By providing valuable insights, the journal appeals to a diverse readership eager to explore how historical context shapes modern-day marketing.

Journal of Islamic Marketing

Pioneering Research at the Crossroads of Business and Belief
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1759-0833Frequency: 6 issues/year

Journal of Islamic Marketing, published by Emerald Group Publishing Ltd, is a prominent peer-reviewed journal dedicated to the exploration and advancement of marketing practices within the Islamic context. Since its inception in 2010, the journal has effectively contributed to the intersection of marketing, business, and cultural studies, and has established itself as a valuable resource for researchers and professionals alike. With an impressive 2023 Scopus ranking in the top 24% (Q2) among 210 journals in the Marketing category and a percentile ranking of 76th, it showcases high-impact research that addresses contemporary challenges in Islamic marketing. The journal aims to publish innovative research that not only enhances theoretical understanding but also offers practical insights into how Islamic principles can shape marketing strategies. The Journal of Islamic Marketing serves as a critical outlet for those seeking to delve deeper into this dynamic field, making it an essential read for anyone involved in marketing, business management, or cultural studies.

QME-Quantitative Marketing and Economics

Innovative Methodologies for Real-World Impact
Publisher: SPRINGERISSN: 1570-7156Frequency: 4 issues/year

QME-Quantitative Marketing and Economics is a prestigious academic journal published by Springer, dedicated to advancing the interdisciplinary fields of marketing and economics through rigorous quantitative research. With its ISSN 1570-7156 and E-ISSN 1573-711X, this journal holds a distinguished position as it has been classified in the Q1 quartile in both Economics, Econometrics and Finance (miscellaneous) and Marketing categories for 2023. Operating from the Netherlands, the journal encourages the dissemination of innovative methodologies and empirical findings that address contemporary challenges in these fields, impacting both scholarly discourse and practical applications. Although it currently does not offer open access options, research published in QME is widely acknowledged for its contribution to theory and practice, making significant strides in both academic and industry settings. Researchers, professionals, and students will find this journal a crucial source of insights and a platform for influential discourse in marketing and economic analysis.

Journal of Research in Interactive Marketing

Leading the Charge in Interactive Marketing Research
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 2040-7122Frequency: 4 issues/year

Journal of Research in Interactive Marketing, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research within the dynamic field of marketing, specifically focusing on the intersection of technology and consumer behavior. With an impressive 2023 Scopus ranking placing it in the Q1 category of Marketing, and an elite percentile of 95th among its peers, this journal is dedicated to advancing the theoretical and practical understanding of interactive marketing. The journal covers a wide array of topics that include digital marketing trends, consumer engagement strategies, and the impact of social media on marketing effectiveness, consistently attracting high-quality submissions from researchers and professionals alike. Operating since 2010, it continues to reflect the evolving landscape of marketing practices and technology, making it a vital resource for scholars and industry leaders seeking to enhance their knowledge and strategies in this fast-paced sector. While not open access, the journal ensures that its content remains relevant and accessible to those at the forefront of marketing innovation and research.