International Journal of Pharmaceutical and Healthcare Marketing

Scope & Guideline

Illuminating the Path of Healthcare Marketing Research.

Introduction

Welcome to the International Journal of Pharmaceutical and Healthcare Marketing information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of International Journal of Pharmaceutical and Healthcare Marketing, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN1750-6123
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 2007 to 2024
AbbreviationINT J PHARM HEALTHC / Int. J. Pharm. Healthc. Mark.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The International Journal of Pharmaceutical and Healthcare Marketing focuses on the intersection of marketing, healthcare, and pharmaceutical industries. It serves as a platform for scholarly research that addresses contemporary issues in these fields, employing a variety of methodologies to advance knowledge and practice.
  1. Pharmaceutical Marketing Strategies:
    Research exploring various marketing techniques and their impact on physician behavior, patient engagement, and consumer decision-making in the pharmaceutical industry.
  2. Consumer Behavior in Healthcare:
    Studies examining consumer preferences, attitudes, and purchasing intentions related to healthcare products and services, including dietary supplements and e-pharmacies.
  3. Healthcare Services Marketing:
    Investigations into service quality, patient satisfaction, and loyalty in healthcare organizations, with a focus on how marketing strategies influence these factors.
  4. Digital Health and Technology Adoption:
    Research on the integration of digital technologies in healthcare, including telemedicine, mobile health applications, and the influence of social media.
  5. Public Health and Policy Implications:
    Exploration of public health marketing strategies, particularly in response to crises like the COVID-19 pandemic, and their implications for policy and practice.
  6. Supply Chain Dynamics in Healthcare:
    Analysis of supply chain management practices in the pharmaceutical sector, focusing on logistics, efficiency, and the adoption of technological innovations.
The journal has shown a dynamic evolution in its research themes, reflecting contemporary challenges and advancements in the pharmaceutical and healthcare sectors. Emerging trends highlight the increasing relevance of technology and consumer engagement in healthcare marketing.
  1. E-Pharmacy and Online Health Services:
    A surge in research examining consumer behavior and adoption of e-pharmacy services, emphasizing the shift towards online purchasing and digital health solutions.
  2. Impact of COVID-19 on Consumer Behavior:
    Increased focus on how the COVID-19 pandemic has influenced consumer attitudes, health behaviors, and marketing strategies in the healthcare sector.
  3. Value Co-Creation in Healthcare:
    Emerging research on patient-to-patient interactions and value co-creation in online health communities, highlighting collaborative approaches to healthcare.
  4. Technological Adoption in Healthcare:
    Growing interest in the adoption of wearable technologies, telehealth, and mobile health applications, reflecting the integration of technology in health management.
  5. Social Media Influence on Health Decisions:
    Rising studies on the role of social media influencers in shaping consumer behaviors and perceptions related to health and wellness products.
  6. Consumer Engagement and Experience:
    A trend towards understanding consumer engagement strategies in healthcare marketing, focusing on experiential aspects and personalized approaches.

Declining or Waning

While the journal has consistently focused on key themes within pharmaceutical and healthcare marketing, certain areas appear to be diminishing in prominence based on recent publications.
  1. Traditional Pharmaceutical Advertising:
    There is a noticeable decline in research focusing exclusively on traditional advertising methods in pharmaceuticals, as the field shifts towards digital and social media strategies.
  2. Generalized Patient Satisfaction Studies:
    While patient satisfaction remains important, the focus on generalized studies without specific contextual factors or marketing implications has decreased in favor of more nuanced analyses.
  3. Basic Consumer Health Education:
    Research centered on basic consumer education regarding health products is waning, replaced by studies that emphasize behavioral insights and technology integration.
  4. Single Market Focus:
    Studies focusing on a single market or region are less prevalent, as there is a growing trend towards comparative studies and insights that span multiple contexts.
  5. Non-Digital Health Marketing Techniques:
    As digital transformation accelerates, there is a reduction in studies examining non-digital marketing techniques, reflecting a broader industry evolution.

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