International Journal of Pharmaceutical and Healthcare Marketing

Scope & Guideline

Empowering Insights for Pharmaceutical Innovation.

Introduction

Explore the comprehensive scope of International Journal of Pharmaceutical and Healthcare Marketing through our detailed guidelines, including its aims and scope. Stay updated with trending and emerging topics, and delve into declining areas to understand shifts in academic interest. Our guidelines also showcase highly cited topics, featuring influential research making a significant impact. Additionally, discover the latest published papers and those with high citation counts, offering a snapshot of current scholarly conversations. Use these guidelines to explore International Journal of Pharmaceutical and Healthcare Marketing in depth and align your research initiatives with current academic trends.
LanguageEnglish
ISSN1750-6123
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 2007 to 2024
AbbreviationINT J PHARM HEALTHC / Int. J. Pharm. Healthc. Mark.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The International Journal of Pharmaceutical and Healthcare Marketing focuses on the intersection of marketing, healthcare, and pharmaceutical industries. It serves as a platform for scholarly research that addresses contemporary issues in these fields, employing a variety of methodologies to advance knowledge and practice.
  1. Pharmaceutical Marketing Strategies:
    Research exploring various marketing techniques and their impact on physician behavior, patient engagement, and consumer decision-making in the pharmaceutical industry.
  2. Consumer Behavior in Healthcare:
    Studies examining consumer preferences, attitudes, and purchasing intentions related to healthcare products and services, including dietary supplements and e-pharmacies.
  3. Healthcare Services Marketing:
    Investigations into service quality, patient satisfaction, and loyalty in healthcare organizations, with a focus on how marketing strategies influence these factors.
  4. Digital Health and Technology Adoption:
    Research on the integration of digital technologies in healthcare, including telemedicine, mobile health applications, and the influence of social media.
  5. Public Health and Policy Implications:
    Exploration of public health marketing strategies, particularly in response to crises like the COVID-19 pandemic, and their implications for policy and practice.
  6. Supply Chain Dynamics in Healthcare:
    Analysis of supply chain management practices in the pharmaceutical sector, focusing on logistics, efficiency, and the adoption of technological innovations.
The journal has shown a dynamic evolution in its research themes, reflecting contemporary challenges and advancements in the pharmaceutical and healthcare sectors. Emerging trends highlight the increasing relevance of technology and consumer engagement in healthcare marketing.
  1. E-Pharmacy and Online Health Services:
    A surge in research examining consumer behavior and adoption of e-pharmacy services, emphasizing the shift towards online purchasing and digital health solutions.
  2. Impact of COVID-19 on Consumer Behavior:
    Increased focus on how the COVID-19 pandemic has influenced consumer attitudes, health behaviors, and marketing strategies in the healthcare sector.
  3. Value Co-Creation in Healthcare:
    Emerging research on patient-to-patient interactions and value co-creation in online health communities, highlighting collaborative approaches to healthcare.
  4. Technological Adoption in Healthcare:
    Growing interest in the adoption of wearable technologies, telehealth, and mobile health applications, reflecting the integration of technology in health management.
  5. Social Media Influence on Health Decisions:
    Rising studies on the role of social media influencers in shaping consumer behaviors and perceptions related to health and wellness products.
  6. Consumer Engagement and Experience:
    A trend towards understanding consumer engagement strategies in healthcare marketing, focusing on experiential aspects and personalized approaches.

Declining or Waning

While the journal has consistently focused on key themes within pharmaceutical and healthcare marketing, certain areas appear to be diminishing in prominence based on recent publications.
  1. Traditional Pharmaceutical Advertising:
    There is a noticeable decline in research focusing exclusively on traditional advertising methods in pharmaceuticals, as the field shifts towards digital and social media strategies.
  2. Generalized Patient Satisfaction Studies:
    While patient satisfaction remains important, the focus on generalized studies without specific contextual factors or marketing implications has decreased in favor of more nuanced analyses.
  3. Basic Consumer Health Education:
    Research centered on basic consumer education regarding health products is waning, replaced by studies that emphasize behavioral insights and technology integration.
  4. Single Market Focus:
    Studies focusing on a single market or region are less prevalent, as there is a growing trend towards comparative studies and insights that span multiple contexts.
  5. Non-Digital Health Marketing Techniques:
    As digital transformation accelerates, there is a reduction in studies examining non-digital marketing techniques, reflecting a broader industry evolution.

Similar Journals

Journal of Islamic Marketing

Shaping Marketing Strategies Through Islamic Principles
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1759-0833Frequency: 6 issues/year

Journal of Islamic Marketing, published by Emerald Group Publishing Ltd, is a prominent peer-reviewed journal dedicated to the exploration and advancement of marketing practices within the Islamic context. Since its inception in 2010, the journal has effectively contributed to the intersection of marketing, business, and cultural studies, and has established itself as a valuable resource for researchers and professionals alike. With an impressive 2023 Scopus ranking in the top 24% (Q2) among 210 journals in the Marketing category and a percentile ranking of 76th, it showcases high-impact research that addresses contemporary challenges in Islamic marketing. The journal aims to publish innovative research that not only enhances theoretical understanding but also offers practical insights into how Islamic principles can shape marketing strategies. The Journal of Islamic Marketing serves as a critical outlet for those seeking to delve deeper into this dynamic field, making it an essential read for anyone involved in marketing, business management, or cultural studies.

QME-Quantitative Marketing and Economics

Elevating Academic Discourse in Quantitative Research
Publisher: SPRINGERISSN: 1570-7156Frequency: 4 issues/year

QME-Quantitative Marketing and Economics is a prestigious academic journal published by Springer, dedicated to advancing the interdisciplinary fields of marketing and economics through rigorous quantitative research. With its ISSN 1570-7156 and E-ISSN 1573-711X, this journal holds a distinguished position as it has been classified in the Q1 quartile in both Economics, Econometrics and Finance (miscellaneous) and Marketing categories for 2023. Operating from the Netherlands, the journal encourages the dissemination of innovative methodologies and empirical findings that address contemporary challenges in these fields, impacting both scholarly discourse and practical applications. Although it currently does not offer open access options, research published in QME is widely acknowledged for its contribution to theory and practice, making significant strides in both academic and industry settings. Researchers, professionals, and students will find this journal a crucial source of insights and a platform for influential discourse in marketing and economic analysis.

Journal of Marketing Management

Advancing marketing insights for a dynamic business world.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0267-257XFrequency: 18 issues/year

Journal of Marketing Management, published by Routledge Journals, Taylor & Francis Ltd, is a leading interdisciplinary journal dedicated to advancing the field of marketing and management. With an impressive history dating back to its establishment in 1985, the journal currently holds a Q1 ranking in both Marketing and Strategy and Management as of 2023, illustrating its vital role in shaping academic discourse and practical applications in these areas. Journal of Marketing Management is uniquely positioned to disseminate groundbreaking research, offering insights that bridge theory and real-world practice, making it essential reading for scholars, industry practitioners, and students alike. Although it is not an open-access journal, it ensures widespread academic reach through various subscription models. The journal emphasizes rigorous research methodologies, innovative marketing strategies, and the dynamic interplay between marketing and management, creating a platform that fosters intellectual debate and exploration of contemporary challenges in the business world.

European Journal of Management and Business Economics

Connecting Scholars to the Heart of European Business Dynamics.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 2444-8451Frequency: 3 issues/year

The European Journal of Management and Business Economics is a leading scholarly publication dedicated to advancing knowledge in various domains of management and business economics. Published by Emerald Group Publishing Ltd, this journal has established itself as an influential source of research and insights since its transition to Open Access in 2013, facilitating widespread dissemination of knowledge. Based in the United Kingdom, it focuses on critical areas such as Business and International Management, Finance, Marketing, Organizational Behavior, Strategy, and Tourism Management, as evidenced by its commendable Q2 quartile rankings across multiple categories in 2023. The journal's strong performance is further reflected in its Scopus rankings, showcasing its valuable contribution to the fields of Economics and Management, with numerous publications attaining high percentiles. With a commitment to fostering innovative research, the European Journal of Management and Business Economics is an essential resource for researchers, professionals, and students aiming to stay at the forefront of contemporary business challenges and strategies.

Journal of Research in Interactive Marketing

Leading the Charge in Interactive Marketing Research
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 2040-7122Frequency: 4 issues/year

Journal of Research in Interactive Marketing, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research within the dynamic field of marketing, specifically focusing on the intersection of technology and consumer behavior. With an impressive 2023 Scopus ranking placing it in the Q1 category of Marketing, and an elite percentile of 95th among its peers, this journal is dedicated to advancing the theoretical and practical understanding of interactive marketing. The journal covers a wide array of topics that include digital marketing trends, consumer engagement strategies, and the impact of social media on marketing effectiveness, consistently attracting high-quality submissions from researchers and professionals alike. Operating since 2010, it continues to reflect the evolving landscape of marketing practices and technology, making it a vital resource for scholars and industry leaders seeking to enhance their knowledge and strategies in this fast-paced sector. While not open access, the journal ensures that its content remains relevant and accessible to those at the forefront of marketing innovation and research.

MARKETING LETTERS

Empowering scholars with impactful marketing research.
Publisher: SPRINGERISSN: 0923-0645Frequency: 4 issues/year

MARKETING LETTERS, published by Springer, is a leading journal in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking in all three relevant categories, and a significant impact factor, this journal is recognized for its scholarly contributions and global influence. Since its inception in 1989, MARKETING LETTERS has provided a platform for cutting-edge research, innovative methodologies, and practical insights that address contemporary marketing challenges. Nestled in the vibrant academic landscape of the United States, the journal caters to a diverse audience, including researchers, professionals, and students, who are dedicated to advancing the field of marketing. Although predominantly subscription-based, researchers can benefit from its extensive archive, ensuring access to decades of valuable research. By continuing to bridge theory and practice, MARKETING LETTERS remains an indispensable resource for those seeking to enhance their knowledge and expertise in the rapidly evolving world of marketing.

Journal of Electronic Commerce Research

Pioneering the Future of Online Commerce
Publisher: CALIFORNIA STATE UNIVISSN: 1526-6133Frequency: 4 issues/year

Journal of Electronic Commerce Research, published by California State University, stands at the forefront of academic discourse in the dual realms of Computer Science Applications and Economics. With an impressive impact factor and a status reflected in its prestigious Q1 quartile rankings for both fields, this journal is essential for scholars and professionals aiming to deepen their understanding of the rapidly evolving landscape of electronic commerce. From its inception in 2011 and projected through 2024, the journal has become a vital platform for innovative research, fostering interdisciplinary dialogues that blend technological advancements with economic theory. Access options are available for researchers seeking to engage with cutting-edge findings in this dynamic field, supporting academic growth and practical applications in commerce. The journal's commitment to high-quality research makes it a must-read for anyone interested in the intersection of technology and market behavior, ensuring it remains pivotal in shaping future inquiries and practices in electronic commerce.

Journal of Historical Research in Marketing

Revealing the Roots of Marketing: A Historical Approach
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1755-750XFrequency: 4 issues/year

The Journal of Historical Research in Marketing is a premier academic outlet that delves into the intersections of history and marketing practices, offering a unique perspective on how historical analysis can inform contemporary marketing strategies. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this journal serves as a crucial platform for researchers, professionals, and students alike, aiming to enhance the understanding of marketing dynamics through a historical lens. With an ISSN of 1755-750X and an E-ISSN of 1755-7518, the journal has been contributing to the field since 2009 and is poised to continue its impact through 2024. While currently categorized in the Q3 quartile of marketing in 2023, this journal is committed to fostering innovative research that challenges conventional marketing narratives and explores the evolution of market practices over time. By providing valuable insights, the journal appeals to a diverse readership eager to explore how historical context shapes modern-day marketing.

Recherche et Applications en Marketing-English Edition

Transforming Marketing Research into Real-World Impact
Publisher: SAGE PUBLICATIONS INCISSN: 2051-5707Frequency: 4 issues/year

Recherche et Applications en Marketing-English Edition is an esteemed journal published by SAGE Publications Inc, focusing on the dynamic field of marketing research. As a recognized publication since its inception in 2014, this journal serves as a vital platform for advancing knowledge in marketing practices and theories, particularly within the context of contemporary business environments. Although the journal's coverage is currently discontinued in Scopus, it remains a solid reference point with a 2023 category quartile ranking of Q3 in Marketing, highlighting its contribution to academic discourse in the field. With an ISSN of 2051-5707, the journal aims to bridge the gap between research and practical applications, making it an invaluable resource for researchers, professionals, and students alike. Its commitment to disseminating relevant findings promotes an understanding of emerging trends and significant developments in marketing strategy, consumer behavior, and market dynamics.

Management & Marketing

Empowering Insights in Business Dynamics
Publisher: SCIENDOISSN: 1842-0206Frequency: 4 issues/year

Management & Marketing is a prominent open-access journal dedicated to the fields of business management and marketing, published by SCIENTO in Romania. With an E-ISSN of 2069-8887, the journal has established itself as a significant player in academic research since becoming open access in 2015. Spanning a converged period from 2014 to 2024, it has achieved a commendable Q2 ranking in the 2023 category of Business, Management, and Accounting, reflecting its solid impact and reach within the academic community. Additionally, with a Scopus ranking of #50 out of 218 in General Business, Management, and Accounting, resulting in a 77th percentile standing, Management & Marketing represents a valuable resource for researchers, professionals, and students seeking to advance their understanding of contemporary management and marketing practices. Its commitment to disseminating innovative research makes it a crucial platform for knowledge exchange and scholarly dialogue in the dynamic landscape of business studies.