International Review on Public and Nonprofit Marketing

Scope & Guideline

Connecting Research with Real-World Impact

Introduction

Welcome to your portal for understanding International Review on Public and Nonprofit Marketing, featuring guidelines for its aims and scope. Our guidelines cover trending and emerging topics, identifying the forefront of research. Additionally, we track declining topics, offering insights into areas experiencing reduced scholarly attention. Key highlights include highly cited topics and recently published papers, curated within these guidelines to assist you in navigating influential academic dialogues.
LanguageEnglish
ISSN1865-1984
PublisherSPRINGER HEIDELBERG
Support Open AccessNo
CountryGermany
TypeJournal
Converge2001, from 2009 to 2024
AbbreviationINT REV PUB NON MARK / Int. Rev. Public Nonprofit Market.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressTIERGARTENSTRASSE 17, D-69121 HEIDELBERG, GERMANY

Aims and Scopes

The International Review on Public and Nonprofit Marketing focuses on the intersection of marketing strategies and public or nonprofit sector objectives. It aims to explore how marketing principles can be effectively applied to enhance social good, increase community engagement, and promote sustainable practices. The journal emphasizes empirical research, theoretical advancements, and practical implications in its publications.
  1. Marketing Strategies for Social Causes:
    The journal delves into innovative marketing strategies that nonprofit organizations can employ to promote social causes, enhance fundraising efforts, and improve donor engagement.
  2. Consumer Behavior in Nonprofit Contexts:
    Research focuses on understanding the motivations, attitudes, and behaviors of consumers towards nonprofit organizations, including donation intentions and volunteerism.
  3. Public Sector Marketing:
    The journal addresses marketing practices within the public sector, exploring how governmental bodies can better engage citizens through effective communication and service delivery.
  4. Social Marketing and Sustainable Development:
    A significant focus on how marketing can drive social change and contribute to sustainable development goals, particularly in addressing environmental and social issues.
  5. Cause-Related Marketing:
    The journal investigates the dynamics of cause-related marketing, examining how businesses and nonprofits can collaborate to achieve mutual benefits.
  6. Digital Marketing in Nonprofits:
    Exploration of how digital tools and technologies, including social media and online fundraising platforms, can be harnessed by nonprofits to reach broader audiences.
The journal has shown a dynamic evolution in its research themes, with several emerging topics gaining traction. These trends reflect contemporary societal challenges and the evolving landscape of public and nonprofit marketing.
  1. Sustainability and Environmental Marketing:
    Emerging research highlights the importance of sustainability in marketing practices, focusing on how organizations can promote eco-friendly initiatives and influence consumer behavior toward environmental stewardship.
  2. Digital Engagement Strategies:
    A significant trend towards understanding how digital platforms can enhance engagement with audiences, particularly during and after the COVID-19 pandemic, is evident in recent publications.
  3. Behavioral Insights in Marketing:
    Increasingly, studies are incorporating behavioral insights to better understand donor motivations and consumer behaviors, utilizing psychology to inform marketing strategies.
  4. Social Media Impact on Nonprofits:
    Research exploring the role of social media in shaping nonprofit marketing strategies and its effectiveness in mobilizing support is gaining prominence.
  5. Crisis Response and Recovery Marketing:
    The need for effective marketing strategies during crises, such as pandemics or natural disasters, is emerging as a key area of interest, focusing on communication and recovery efforts.
  6. Cross-Cultural Marketing Practices:
    An expanding interest in how cultural differences affect nonprofit marketing strategies and consumer behavior highlights the global context of public and nonprofit marketing.

Declining or Waning

While the journal has consistently focused on various aspects of public and nonprofit marketing, certain themes have shown a decline in prominence over recent years. This may indicate a shift in research priorities or emerging areas of interest that overshadow previously popular topics.
  1. Traditional Marketing Techniques:
    There has been a noticeable decrease in research related to traditional marketing techniques, as the field increasingly shifts toward digital and social marketing strategies.
  2. Generic Nonprofit Branding:
    Research focusing on generic branding strategies for nonprofits appears to be waning, with an increasing emphasis on personalized and community-specific branding efforts.
  3. Volunteer Management Practices:
    While still relevant, studies specifically addressing volunteer management practices have declined as the focus has shifted towards broader themes such as engagement and motivation.
  4. Crisis Communication in Nonprofits:
    The exploration of crisis communication strategies in nonprofit sectors is less frequent, possibly due to a focus on more proactive engagement strategies.
  5. Philanthropic Studies:
    Research centered solely on philanthropic studies is diminishing, as the journal moves toward integrated approaches that consider marketing implications alongside philanthropic efforts.

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