Journal of Philanthropy and Marketing

Scope & Guideline

Navigating the Intersection of Generosity and Strategy.

Introduction

Immerse yourself in the scholarly insights of Journal of Philanthropy and Marketing with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageEnglish
ISSN-
PublisherWILEY
Support Open AccessNo
Country-
Type-
Converge-
AbbreviationJ PHILANTHROPY MARK / J. Philanthropy Market.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address111 RIVER ST, HOBOKEN 07030-5774, NJ

Aims and Scopes

The Journal of Philanthropy and Marketing serves as a vital platform for research that intersects the fields of philanthropic practices and marketing strategies. The journal aims to advance understanding of how marketing principles can enhance philanthropic efforts and how philanthropic actions can be effectively communicated and marketed to various stakeholders. Through empirical studies, theoretical discussions, and case analyses, the journal contributes to the development of knowledge in this evolving field.
  1. Philanthropic Behavior and Trends:
    The journal focuses on understanding the motivations, behaviors, and trends in philanthropic giving, exploring factors that influence donor behavior and the effectiveness of various fundraising strategies.
  2. Marketing Strategies in Nonprofits:
    It examines how marketing principles can be applied within nonprofit organizations to enhance fundraising efforts, improve donor engagement, and communicate organizational missions effectively.
  3. Ethical Considerations in Philanthropy:
    The journal addresses the ethical dimensions of philanthropy, discussing issues such as transparency, representation of beneficiaries, and the moral implications of fundraising practices.
  4. Impact Evaluation of Philanthropic Initiatives:
    Research published in this journal often evaluates the impact of philanthropic initiatives, including assessments of fundraising campaigns, donor engagement strategies, and the effectiveness of nonprofit programs.
  5. Diversity and Inclusion in Philanthropy:
    There is a consistent emphasis on exploring issues of diversity, equity, inclusion, and justice (DEIJ) in philanthropy, analyzing how these principles can be integrated into philanthropic practices.
The Journal of Philanthropy and Marketing is actively engaging with emerging themes that reflect the changing dynamics of philanthropy and marketing in a contemporary context. These trends highlight the journal's responsiveness to current societal challenges and the evolving landscape of giving.
  1. Digital Philanthropy and Crowdfunding:
    There is a significant increase in research surrounding digital philanthropy and crowdfunding platforms, exploring how technology facilitates new forms of giving and engagement among younger donors.
  2. Impact of Social Media on Philanthropic Behavior:
    Emerging studies are focusing on how social media influences donor behavior, particularly among Generation Z and millennials, emphasizing the importance of social networks in fundraising strategies.
  3. Sustainability and Ethical Philanthropy:
    Research is increasingly focusing on sustainability in philanthropic practices, examining how nonprofits address environmental and social governance (ESG) issues in their operations and fundraising efforts.
  4. Behavioral Insights in Philanthropy:
    An emerging trend is the application of behavioral economics to understand donor motivations and improve fundraising strategies, indicating a shift towards data-driven decision-making in the nonprofit sector.
  5. Intersection of Philanthropy and Corporate Social Responsibility (CSR):
    There is a growing interest in exploring the connections between philanthropy and corporate social responsibility, analyzing how businesses can leverage philanthropic efforts to enhance their brand and engage consumers.

Declining or Waning

While the Journal of Philanthropy and Marketing has seen growth in various areas, some themes appear to be declining in prominence. These waning scopes may reflect shifts in societal interests or emerging research priorities in philanthropy and marketing.
  1. Traditional Fundraising Models:
    There is a noticeable decline in studies focusing on traditional fundraising models, such as face-to-face fundraising and direct mail campaigns, as newer digital and social media approaches gain traction.
  2. Charity Advertising Effectiveness:
    Research dedicated to the effectiveness of charity advertising, while still relevant, seems to be less frequent, possibly due to the evolving landscape of digital marketing strategies overshadowing traditional media.
  3. Volunteerism in Nonprofits:
    While still an important area, the frequency of studies specifically addressing volunteerism and its impact on fundraising has decreased, perhaps as the focus shifts towards more strategic engagement practices.

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