JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

Scope & Guideline

Transforming Ideas into Impactful Marketing Practices

Introduction

Delve into the academic richness of JOURNAL OF BUSINESS & INDUSTRIAL MARKETING with our guidelines, detailing its aims and scope. Our resource identifies emerging and trending topics paving the way for new academic progress. We also provide insights into declining or waning topics, helping you stay informed about changing research landscapes. Evaluate highly cited topics and recent publications within these guidelines to align your work with influential scholarly trends.
LanguageEnglish
ISSN0885-8624
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1986 to 2024
AbbreviationJ BUS IND MARK / J. Bus. Ind. Mark.
Frequency8 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The Journal of Business & Industrial Marketing focuses on advancing the understanding of marketing practices, theories, and strategies within business-to-business contexts. The journal aims to publish high-quality research that addresses contemporary challenges and innovations in the industrial marketing landscape.
  1. B2B Marketing Strategies:
    The journal consistently explores various strategies employed by businesses to effectively market their products and services to other businesses, emphasizing the unique dynamics of B2B relationships.
  2. Digital Transformation in Marketing:
    A significant area of focus is the impact of digital technologies on marketing practices, including the adoption of digital tools and platforms in enhancing customer engagement and relationship management.
  3. Sustainability and Ethical Marketing:
    The journal emphasizes research on sustainable marketing practices, highlighting the importance of environmental considerations and ethical implications in industrial marketing.
  4. Innovation in Business Models:
    Research on the development and adaptation of business models, particularly in response to technological advancements and market changes, is a core component of the journal's focus.
  5. Collaboration and Network Dynamics:
    The journal investigates the roles of collaboration and networking in enhancing innovation and performance in B2B contexts, exploring how relationships between firms can drive success.
The Journal of Business & Industrial Marketing has identified several trending and emerging themes that reflect the evolving landscape of B2B marketing. These themes highlight the journal's responsiveness to contemporary challenges and research needs.
  1. Digital Collaboration and Innovation:
    Recent publications emphasize the role of digital collaboration in driving both incremental and radical innovations within manufacturing firms, showcasing how technology facilitates innovative practices.
  2. Supply Chain Resilience:
    The journal increasingly addresses topics related to supply chain resilience, particularly in the context of disruptions such as the COVID-19 pandemic, highlighting strategies for building robust supply chains.
  3. Artificial Intelligence in Marketing:
    There is a growing interest in the application of artificial intelligence in procurement and marketing strategies, focusing on how AI transforms organizational buying behavior and customer engagement.
  4. Sustainability Practices in B2B:
    Research on sustainability and green marketing practices is gaining traction, with studies exploring how B2B firms incorporate sustainability into their operations and marketing strategies.
  5. Customer-Centric Approaches:
    Emerging themes also include the importance of customer involvement in product development and marketing processes, emphasizing the shift towards more customer-centric business models.

Declining or Waning

While the journal continues to explore a wide range of topics, certain themes have seen a decline in prominence over recent years. The following areas appear to be waning in focus within the journal's publications.
  1. Traditional Marketing Models:
    There has been a noticeable decline in research centered around traditional marketing models and theories, as the focus shifts towards more contemporary and digital approaches.
  2. Single-Firm Perspectives:
    Research that primarily examines marketing strategies from a single firm's perspective is becoming less prevalent, with a growing emphasis on collaborative and networked approaches.
  3. Static Market Analysis:
    The journal has moved away from static analyses of market conditions towards more dynamic studies that consider the impact of rapid changes in technology and consumer behavior.

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