JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
Scope & Guideline
Transforming Ideas into Impactful Marketing Practices
Introduction
Aims and Scopes
- B2B Marketing Strategies:
The journal consistently explores various strategies employed by businesses to effectively market their products and services to other businesses, emphasizing the unique dynamics of B2B relationships. - Digital Transformation in Marketing:
A significant area of focus is the impact of digital technologies on marketing practices, including the adoption of digital tools and platforms in enhancing customer engagement and relationship management. - Sustainability and Ethical Marketing:
The journal emphasizes research on sustainable marketing practices, highlighting the importance of environmental considerations and ethical implications in industrial marketing. - Innovation in Business Models:
Research on the development and adaptation of business models, particularly in response to technological advancements and market changes, is a core component of the journal's focus. - Collaboration and Network Dynamics:
The journal investigates the roles of collaboration and networking in enhancing innovation and performance in B2B contexts, exploring how relationships between firms can drive success.
Trending and Emerging
- Digital Collaboration and Innovation:
Recent publications emphasize the role of digital collaboration in driving both incremental and radical innovations within manufacturing firms, showcasing how technology facilitates innovative practices. - Supply Chain Resilience:
The journal increasingly addresses topics related to supply chain resilience, particularly in the context of disruptions such as the COVID-19 pandemic, highlighting strategies for building robust supply chains. - Artificial Intelligence in Marketing:
There is a growing interest in the application of artificial intelligence in procurement and marketing strategies, focusing on how AI transforms organizational buying behavior and customer engagement. - Sustainability Practices in B2B:
Research on sustainability and green marketing practices is gaining traction, with studies exploring how B2B firms incorporate sustainability into their operations and marketing strategies. - Customer-Centric Approaches:
Emerging themes also include the importance of customer involvement in product development and marketing processes, emphasizing the shift towards more customer-centric business models.
Declining or Waning
- Traditional Marketing Models:
There has been a noticeable decline in research centered around traditional marketing models and theories, as the focus shifts towards more contemporary and digital approaches. - Single-Firm Perspectives:
Research that primarily examines marketing strategies from a single firm's perspective is becoming less prevalent, with a growing emphasis on collaborative and networked approaches. - Static Market Analysis:
The journal has moved away from static analyses of market conditions towards more dynamic studies that consider the impact of rapid changes in technology and consumer behavior.
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