Journal of Services Marketing

Scope & Guideline

Exploring Innovations in Service Marketing Practices

Introduction

Immerse yourself in the scholarly insights of Journal of Services Marketing with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageEnglish
ISSN0887-6045
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1987 to 2024
AbbreviationJ SERV MARK / J. Serv. Mark.
Frequency7 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The Journal of Services Marketing is dedicated to advancing the field of services marketing through rigorous research that addresses contemporary challenges and innovations. Its primary focus is on understanding consumer behavior, service design, service quality, and the impact of technology on service interactions.
  1. Consumer Behavior and Engagement:
    The journal emphasizes the exploration of consumer behavior in service contexts, investigating how customers engage with services and their emotional responses to service experiences.
  2. Service Design and Innovation:
    A core aim is to explore innovative service designs and their implications for value co-creation, customer satisfaction, and overall service quality.
  3. Social Inclusion and Vulnerability:
    The journal highlights research on vulnerable consumer segments, focusing on inclusion strategies and the transformative potential of services for marginalized groups.
  4. Technology in Services:
    There is a significant focus on the integration of technology in services, including the use of AI, digital platforms, and automation in enhancing service delivery and customer experience.
  5. Sustainability and Ethics in Services:
    The journal addresses the ethical implications of service marketing practices and the importance of sustainability in service delivery and design.
  6. Interdisciplinary Approaches to Service Research:
    The journal encourages interdisciplinary research that combines insights from marketing, sociology, psychology, and economics to enrich understanding of service dynamics.
The Journal of Services Marketing is at the forefront of exploring new themes and trends that are shaping the future of services marketing. This section highlights recent topics that have gained traction in the journal's publications, reflecting the evolving landscape of service marketing research.
  1. Service Resilience and Recovery:
    Increasingly, research is focusing on how service organizations build resilience in the face of crises, with insights into adaptive strategies and recovery processes.
  2. Digital Transformation and AI Integration:
    There is a growing emphasis on the role of digital transformation and AI in enhancing service delivery, customer experience, and operational efficiency.
  3. Sustainability and Ethical Practices:
    Sustainability has emerged as a critical theme, with research exploring how services can contribute to sustainable development goals and ethical business practices.
  4. Consumer Vulnerability and Empowerment:
    Emerging studies are focusing on understanding consumer vulnerability and the role of services in empowering marginalized groups, promoting inclusivity in service design.
  5. Experience Economy and Value Co-Creation:
    The trend towards valuing customer experiences and co-creation of service value is gaining momentum, with research highlighting collaborative processes between service providers and consumers.

Declining or Waning

While the Journal of Services Marketing continues to evolve, certain themes have shown a decline in prominence over recent years. This section identifies these waning scopes, reflecting shifts in research priorities and emerging trends in the field.
  1. Traditional Service Marketing Models:
    Research focusing on traditional service marketing models has decreased, as newer frameworks that incorporate digital interactions and customer co-creation have gained more attention.
  2. Static Consumer Segmentation:
    The reliance on static consumer segmentation strategies is waning, with a growing emphasis on dynamic and fluid approaches that consider changing consumer behaviors and contexts.
  3. In-person Service Interactions:
    Studies centered solely on in-person service interactions have declined, particularly with the rise of digital and hybrid service models that blend online and offline experiences.
  4. Focus on B2C Services Exclusively:
    There is a noticeable decline in studies that focus exclusively on business-to-consumer (B2C) services, with increased interest in business-to-business (B2B) service interactions and ecosystems.
  5. Conventional Loyalty Programs:
    Research on conventional loyalty programs is becoming less frequent, as scholars explore more innovative and experiential approaches to customer retention and engagement.

Similar Journals

Australasian Marketing Journal

Pioneering Insights in Marketing Excellence
Publisher: SAGE PUBLICATIONS LTDISSN: 1441-3582Frequency: 4 issues/year

Australasian Marketing Journal, published by SAGE Publications Ltd, is a leading academic journal dedicated to advancing the field of marketing through rigorous research and insightful analysis. With an impressive impact factor and recognized as a Q1 journal in both Economics and Marketing, it ranks among the top publications in its category, boasting a 97th percentile in Economics and Econometrics, and a 91st percentile in Marketing, according to Scopus. The journal serves as an essential platform for scholars and practitioners from diverse backgrounds, fostering a multidisciplinary approach that enhances our understanding of marketing dynamics in an increasingly globalized economy. With an ongoing commitment to excellence, the Australasian Marketing Journal aims to publish high-quality articles that challenge conventional wisdom and stimulate current marketing debates, paving the way for innovative research initiatives from 2003 to 2024 and beyond.

International Review on Public and Nonprofit Marketing

Connecting Research with Real-World Impact
Publisher: SPRINGER HEIDELBERGISSN: 1865-1984Frequency: 4 issues/year

The International Review on Public and Nonprofit Marketing, published by SPRINGER HEIDELBERG, stands as a pivotal resource in the fields of marketing, public administration, and nonprofit management. With an ISSN of 1865-1984 and an E-ISSN of 1865-1992, this journal aims to disseminate innovative research that fosters understanding in both public and nonprofit marketing domains. Since its inception in 2001, the journal has provided a platform for scholarly dialogues, particularly between 2009 and 2024, consistently ranking in the Q2 category within both Economics and Econometrics and Marketing. Its Scopus rankings further underscore its significance, with notable standings in the 66th percentile for Economics and Econometrics and the 48th percentile in Marketing. Although it does not offer open access options, the journal's rigorous peer-review process ensures that readers benefit from high-quality research that addresses the complexities and evolving challenges faced by public and nonprofit sectors. As such, this journal is indispensable for researchers, professionals, and students eager to contribute to and learn from the latest advancements and discussions in these critical fields.

Retail and Marketing Review

Fostering Innovation in the Retail Sector.
Publisher: MC CANTISSN: 2708-3209Frequency: 2 issues/year

Welcome to the Retail and Marketing Review, a pivotal journal dedicated to advancing the fields of retail and marketing research. Published by MC CANT and affiliated with the University of South Africa's Department of Marketing and Retail Management, this journal aims to disseminate high-quality research that explores contemporary issues and innovative practices in the retail and marketing landscapes, particularly in the South African context. With an emphasis on accessibility, the Retail and Marketing Review offers open access to its scholarly articles, making it a valuable resource for researchers, professionals, and students alike. As the retail sector continues to evolve, this journal plays a crucial role in providing a platform for the exchange of knowledge and best practices, ultimately contributing to the growth and development of marketing theories and applications. Join us in exploring the latest trends, research findings, and insights that shape the future of retail and marketing.

Journal of Service Theory and Practice

Elevating Understanding in the Service Economy
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 2055-6225Frequency: 6 issues/year

Journal of Service Theory and Practice is a leading academic journal published by Emerald Group Publishing Ltd, specializing in the dynamic and interdisciplinary field of service management. With its ISSN of 2055-6225 and an impressive Q1 ranking in Strategy and Management, this journal is dedicated to advancing the theoretical and practical understanding of service processes and innovations. The journal has been a vital resource since its inception in 2015 and aims to contribute profound insights to researchers, professionals, and students alike. Its commitment to open access ensures a wider dissemination of knowledge, fostering collaboration and engagement within the community. The Journal of Service Theory and Practice ranks in the 80th percentile within its Scopus category, reflecting its significance and impact in the broader fields of business and management. As the service economy continues to grow, this publication stands at the forefront, offering valuable perspectives that shape the future of service management.

Journal of Financial Services Marketing

Navigating the Future of Finance and Marketing
Publisher: PALGRAVE MACMILLAN LTDISSN: 1363-0539Frequency: 4 issues/year

The Journal of Financial Services Marketing, published by Palgrave Macmillan Ltd, is a cornerstone publication in the fields of finance and marketing, distinguished by its impressive Q2 rankings in both domains as of 2023. With an ISSN of 1363-0539 and E-ISSN 1479-1846, this journal provides a vital platform for researchers, professionals, and students to explore the interdisciplinary nature of financial services and marketing dynamics. Focusing on a convergence of academic rigor and practical relevance, it addresses critical issues such as consumer behavior, service innovation, and the evolution of marketing strategies in the financial sector. With a remarkable position in Scopus Ranks—placing it in the 80th percentile for finance and the 61st percentile for marketing—it serves as an essential resource for advancing knowledge and fostering dialogue among industry practitioners. The journal is committed to disseminating high-quality research from 2009 through 2024, making it indispensable for anyone looking to stay ahead in the rapidly changing landscape of financial services.

Journal of Hospitality Marketing & Management

Advancing Knowledge in Hospitality Marketing and Management.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1936-8623Frequency: 8 issues/year

The Journal of Hospitality Marketing & Management, published by ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, is an esteemed scholarly platform dedicated to advancing the understanding of marketing and management practices within the hospitality industry. With an ISSN of 1936-8623 and E-ISSN 1936-8631, this journal has established itself as a premier resource for researchers, practitioners, and students alike, maintaining a Q1 ranking across multiple categories such as Management Information Systems, Marketing, and Tourism, Leisure and Hospitality Management. The journal serves as a vital forum for innovative research and insightful contributions, making it indispensable for those looking to stay at the forefront of developments in hospitality marketing strategies and operational management. With its impressive Scopus rankings, including a remarkable rank of #4 in Marketing and #3 in Management Information Systems, the Journal of Hospitality Marketing & Management not only upholds rigorous academic standards but also actively interfaces with practitioners in the industry, ensuring that its findings are relevant and applicable. Given its continuous evolution and converged years spanning from 2010 to 2024, this journal is committed to reflecting and shaping the future of hospitality marketing and management in an increasingly complex global context.

Journal of Hospitality and Tourism Technology

Transforming hospitality through technology.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1757-9880Frequency: 3 issues/year

Journal of Hospitality and Tourism Technology, published by Emerald Group Publishing Ltd, stands as a premier platform dedicated to advancing the fields of hospitality and tourism through the lens of technology. With an impressive impact factor reflecting its significance, this journal has been classified as Q1 in key categories such as Computer Science Applications, Information Systems, and Tourism, Leisure and Hospitality Management. Operating from the United Kingdom, the journal aims to explore innovative technological solutions designed to enhance operational efficiency and the overall customer experience in the hospitality sector. Researchers, professionals, and students alike will find this journal invaluable for gaining insights into current trends, challenges, and advancements, contributing to a deeper understanding of the intersection of technology and tourism management. With a rich history spanning from 2010 to 2024, the Journal of Hospitality and Tourism Technology continues to be at the forefront of scholarly exploration, helping shape the future of its diverse and dynamic field.

Tourism and Hospitality Management-Croatia

Shaping Tomorrow's Tourism Through Academic Excellence
Publisher: UNIV RIJEKA, FACULTY TOURISM & HOSPITALITY MANAGEMENT, OPATIJAISSN: 1330-7533Frequency: 3 issues/year

Tourism and Hospitality Management-Croatia, published by the University of Rijeka, Faculty of Tourism & Hospitality Management, is a distinguished open access journal dedicated to advancing research and practice within the fields of tourism and hospitality. Since its inception, the journal has contributed significantly to the academic community by providing a platform for innovative research that addresses pivotal issues in tourism, leisure, and hospitality management. With an ISSN of 1330-7533 and an E-ISSN of 1847-3377, it boasts an impact factor reflecting its growing recognition, particularly within its 2023 Scopus rankings—placing it at #418 in Geography, Planning and Development, and #104 in Tourism, Leisure, and Hospitality Management. Operating from its base in Opatija, Croatia, the journal encourages submissions that foster a comprehensive understanding of tourism dynamics and hospitality services, offering readers valuable insights into current trends and future directions. As an open access journal since 2011, it ensures wide dissemination of research findings, making significant contributions to the body of knowledge and serving as an essential resource for researchers, professionals, and students alike.

International Journal of Quality and Service Sciences

Empowering Academics and Practitioners in Quality Management
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1756-669XFrequency: 4 issues/year

The International Journal of Quality and Service Sciences, published by Emerald Group Publishing Ltd, is a premier journal in the field of Business, Management, and Accounting. Established in 2009, this esteemed journal aims to provide a platform for the dissemination of high-quality research that advances both theoretical and practical aspects of quality and service sciences. With an impressive Q2 ranking in its category and positioned in the 84th percentile according to Scopus rankings, it is recognized for its significant contribution to the understanding and enhancement of service quality. Although Open Access options are not available, the journal remains committed to rigorous peer review and publishes articles that address contemporary challenges in service management. The journal's insights are essential for academics, practitioners, and students who seek to develop innovative solutions and improve service quality globally, making it a vital resource in the evolving landscape of management sciences.

International Journal of Bank Marketing

Shaping the landscape of banking through strategic marketing insights.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0265-2323Frequency: 7 issues/year

International Journal of Bank Marketing, published by EMERALD GROUP PUBLISHING LTD, stands as a premier platform since 1983 for advancing the field of bank marketing and financial services. With an esteemed Q1 ranking in Marketing and a commendable Scopus rank of 33 out of 210, this journal highlights significant research that shapes the marketing strategies and operational practices of banking institutions globally. Its focus encompasses current trends, consumer behavior, and innovative marketing practices within the financial sector, making it an essential read for researchers, professionals, and students eager to expand their understanding of market dynamics. Though not an open access publication, its rigorous peer-reviewed articles, available to subscribers, ensure high-quality contributions that push the boundaries of academic inquiry and practical application. The journal's influence continues to grow, prompting critical discourse and inspiring future research in this vital area of study.