Journal of Services Marketing

Scope & Guideline

Elevating Standards in Services Marketing Research

Introduction

Immerse yourself in the scholarly insights of Journal of Services Marketing with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageEnglish
ISSN0887-6045
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1987 to 2024
AbbreviationJ SERV MARK / J. Serv. Mark.
Frequency7 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The Journal of Services Marketing is dedicated to advancing the field of services marketing through rigorous research that addresses contemporary challenges and innovations. Its primary focus is on understanding consumer behavior, service design, service quality, and the impact of technology on service interactions.
  1. Consumer Behavior and Engagement:
    The journal emphasizes the exploration of consumer behavior in service contexts, investigating how customers engage with services and their emotional responses to service experiences.
  2. Service Design and Innovation:
    A core aim is to explore innovative service designs and their implications for value co-creation, customer satisfaction, and overall service quality.
  3. Social Inclusion and Vulnerability:
    The journal highlights research on vulnerable consumer segments, focusing on inclusion strategies and the transformative potential of services for marginalized groups.
  4. Technology in Services:
    There is a significant focus on the integration of technology in services, including the use of AI, digital platforms, and automation in enhancing service delivery and customer experience.
  5. Sustainability and Ethics in Services:
    The journal addresses the ethical implications of service marketing practices and the importance of sustainability in service delivery and design.
  6. Interdisciplinary Approaches to Service Research:
    The journal encourages interdisciplinary research that combines insights from marketing, sociology, psychology, and economics to enrich understanding of service dynamics.
The Journal of Services Marketing is at the forefront of exploring new themes and trends that are shaping the future of services marketing. This section highlights recent topics that have gained traction in the journal's publications, reflecting the evolving landscape of service marketing research.
  1. Service Resilience and Recovery:
    Increasingly, research is focusing on how service organizations build resilience in the face of crises, with insights into adaptive strategies and recovery processes.
  2. Digital Transformation and AI Integration:
    There is a growing emphasis on the role of digital transformation and AI in enhancing service delivery, customer experience, and operational efficiency.
  3. Sustainability and Ethical Practices:
    Sustainability has emerged as a critical theme, with research exploring how services can contribute to sustainable development goals and ethical business practices.
  4. Consumer Vulnerability and Empowerment:
    Emerging studies are focusing on understanding consumer vulnerability and the role of services in empowering marginalized groups, promoting inclusivity in service design.
  5. Experience Economy and Value Co-Creation:
    The trend towards valuing customer experiences and co-creation of service value is gaining momentum, with research highlighting collaborative processes between service providers and consumers.

Declining or Waning

While the Journal of Services Marketing continues to evolve, certain themes have shown a decline in prominence over recent years. This section identifies these waning scopes, reflecting shifts in research priorities and emerging trends in the field.
  1. Traditional Service Marketing Models:
    Research focusing on traditional service marketing models has decreased, as newer frameworks that incorporate digital interactions and customer co-creation have gained more attention.
  2. Static Consumer Segmentation:
    The reliance on static consumer segmentation strategies is waning, with a growing emphasis on dynamic and fluid approaches that consider changing consumer behaviors and contexts.
  3. In-person Service Interactions:
    Studies centered solely on in-person service interactions have declined, particularly with the rise of digital and hybrid service models that blend online and offline experiences.
  4. Focus on B2C Services Exclusively:
    There is a noticeable decline in studies that focus exclusively on business-to-consumer (B2C) services, with increased interest in business-to-business (B2B) service interactions and ecosystems.
  5. Conventional Loyalty Programs:
    Research on conventional loyalty programs is becoming less frequent, as scholars explore more innovative and experiential approaches to customer retention and engagement.

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