Journal of Services Marketing

Scope & Guideline

Transforming the Future of Service Sector Strategies

Introduction

Welcome to the Journal of Services Marketing information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of Journal of Services Marketing, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN0887-6045
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1987 to 2024
AbbreviationJ SERV MARK / J. Serv. Mark.
Frequency7 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The Journal of Services Marketing is dedicated to advancing the field of services marketing through rigorous research that addresses contemporary challenges and innovations. Its primary focus is on understanding consumer behavior, service design, service quality, and the impact of technology on service interactions.
  1. Consumer Behavior and Engagement:
    The journal emphasizes the exploration of consumer behavior in service contexts, investigating how customers engage with services and their emotional responses to service experiences.
  2. Service Design and Innovation:
    A core aim is to explore innovative service designs and their implications for value co-creation, customer satisfaction, and overall service quality.
  3. Social Inclusion and Vulnerability:
    The journal highlights research on vulnerable consumer segments, focusing on inclusion strategies and the transformative potential of services for marginalized groups.
  4. Technology in Services:
    There is a significant focus on the integration of technology in services, including the use of AI, digital platforms, and automation in enhancing service delivery and customer experience.
  5. Sustainability and Ethics in Services:
    The journal addresses the ethical implications of service marketing practices and the importance of sustainability in service delivery and design.
  6. Interdisciplinary Approaches to Service Research:
    The journal encourages interdisciplinary research that combines insights from marketing, sociology, psychology, and economics to enrich understanding of service dynamics.
The Journal of Services Marketing is at the forefront of exploring new themes and trends that are shaping the future of services marketing. This section highlights recent topics that have gained traction in the journal's publications, reflecting the evolving landscape of service marketing research.
  1. Service Resilience and Recovery:
    Increasingly, research is focusing on how service organizations build resilience in the face of crises, with insights into adaptive strategies and recovery processes.
  2. Digital Transformation and AI Integration:
    There is a growing emphasis on the role of digital transformation and AI in enhancing service delivery, customer experience, and operational efficiency.
  3. Sustainability and Ethical Practices:
    Sustainability has emerged as a critical theme, with research exploring how services can contribute to sustainable development goals and ethical business practices.
  4. Consumer Vulnerability and Empowerment:
    Emerging studies are focusing on understanding consumer vulnerability and the role of services in empowering marginalized groups, promoting inclusivity in service design.
  5. Experience Economy and Value Co-Creation:
    The trend towards valuing customer experiences and co-creation of service value is gaining momentum, with research highlighting collaborative processes between service providers and consumers.

Declining or Waning

While the Journal of Services Marketing continues to evolve, certain themes have shown a decline in prominence over recent years. This section identifies these waning scopes, reflecting shifts in research priorities and emerging trends in the field.
  1. Traditional Service Marketing Models:
    Research focusing on traditional service marketing models has decreased, as newer frameworks that incorporate digital interactions and customer co-creation have gained more attention.
  2. Static Consumer Segmentation:
    The reliance on static consumer segmentation strategies is waning, with a growing emphasis on dynamic and fluid approaches that consider changing consumer behaviors and contexts.
  3. In-person Service Interactions:
    Studies centered solely on in-person service interactions have declined, particularly with the rise of digital and hybrid service models that blend online and offline experiences.
  4. Focus on B2C Services Exclusively:
    There is a noticeable decline in studies that focus exclusively on business-to-consumer (B2C) services, with increased interest in business-to-business (B2B) service interactions and ecosystems.
  5. Conventional Loyalty Programs:
    Research on conventional loyalty programs is becoming less frequent, as scholars explore more innovative and experiential approaches to customer retention and engagement.

Similar Journals

International Journal of Pharmaceutical and Healthcare Marketing

Empowering Insights for Pharmaceutical Innovation.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1750-6123Frequency: 4 issues/year

International Journal of Pharmaceutical and Healthcare Marketing is a distinguished publication in the fields of health policy and marketing, brought to you by Emerald Group Publishing Ltd. With its ISSN 1750-6123 and E-ISSN 1750-6131, this journal has established a significant presence since its inception in 2007, continuing to foster scholarly discourse up to the present day. The journal holds a Q3 quartile ranking in Health Policy and Marketing as of 2023, reflecting its importance in the academic community, with Scopus rankings placing it strategically within the 52nd and 44th percentiles respectively for its categories. Researchers, professionals, and students will find the journal's insightful articles invaluable for navigating the complexities of pharmaceutical and healthcare marketing. Although it operates under a traditional subscription model, the wealth of knowledge available in its pages offers a crucial resource for informed decision-making and innovative approaches in the field.

Service Business

Elevating Service Management through Rigorous Scholarship
Publisher: SPRINGER HEIDELBERGISSN: 1862-8516Frequency: 4 issues/year

Service Business, published by SPRINGER HEIDELBERG, is a leading academic journal that has been at the forefront of research in the fields of business and international management since its inception in 2007. With an impressive Impact Factor and maintaining a Q1 category ranking in Business and International Management, this journal provides a vital platform for scholars and professionals to explore and disseminate advanced theories, empirical studies, and practical case analyses related to service management. The journal's commitment to high-quality, peer-reviewed research is reflected in its Scopus ranking, where it ranks 59th in Business and International Management and 74th in Strategy and Management, placing it within the top echelon of its field. Although it currently does not offer Open Access, Service Business remains crucial for anyone interested in understanding the complexities and innovations in service sector dynamics. Researchers, practitioners, and students alike will find a rich resource for insights and developments that shape the future of service-oriented business practices.

Journal of Research in Interactive Marketing

Transforming Research into Marketing Strategies
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 2040-7122Frequency: 4 issues/year

Journal of Research in Interactive Marketing, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research within the dynamic field of marketing, specifically focusing on the intersection of technology and consumer behavior. With an impressive 2023 Scopus ranking placing it in the Q1 category of Marketing, and an elite percentile of 95th among its peers, this journal is dedicated to advancing the theoretical and practical understanding of interactive marketing. The journal covers a wide array of topics that include digital marketing trends, consumer engagement strategies, and the impact of social media on marketing effectiveness, consistently attracting high-quality submissions from researchers and professionals alike. Operating since 2010, it continues to reflect the evolving landscape of marketing practices and technology, making it a vital resource for scholars and industry leaders seeking to enhance their knowledge and strategies in this fast-paced sector. While not open access, the journal ensures that its content remains relevant and accessible to those at the forefront of marketing innovation and research.

Australasian Marketing Journal

Leading the Way in Marketing Research and Analysis
Publisher: SAGE PUBLICATIONS LTDISSN: 1441-3582Frequency: 4 issues/year

Australasian Marketing Journal, published by SAGE Publications Ltd, is a leading academic journal dedicated to advancing the field of marketing through rigorous research and insightful analysis. With an impressive impact factor and recognized as a Q1 journal in both Economics and Marketing, it ranks among the top publications in its category, boasting a 97th percentile in Economics and Econometrics, and a 91st percentile in Marketing, according to Scopus. The journal serves as an essential platform for scholars and practitioners from diverse backgrounds, fostering a multidisciplinary approach that enhances our understanding of marketing dynamics in an increasingly globalized economy. With an ongoing commitment to excellence, the Australasian Marketing Journal aims to publish high-quality articles that challenge conventional wisdom and stimulate current marketing debates, paving the way for innovative research initiatives from 2003 to 2024 and beyond.

Journal of Retailing and Consumer Services

Unveiling Trends in Retail and Consumer Dynamics
Publisher: ELSEVIER SCI LTDISSN: 0969-6989Frequency: 6 issues/year

Journal of Retailing and Consumer Services, published by Elsevier Science Ltd, is a premier, comprehensive academic journal focused on the dynamic fields of marketing, retailing, and consumer behavior. With a strong emphasis on the interplay between consumer services and retail practices, this journal has maintained a Q1 ranking within the marketing category as of 2023, placing it among the top 5% of journals in its field according to Scopus, where it ranks #5 out of 210. The journal's impact is underscored by its significant readership and contribution to the ongoing dialogue regarding consumer service innovations, retail strategies, and market trends. Researchers, professionals, and students interested in the latest empirical research and theoretical advancements will find valuable insights and a collaborative platform for knowledge exchange within its pages. The ISSN of the journal is 0969-6989 for print and 1873-1384 for electronic issues, reflecting its commitment to accessibility and dissemination in the field from its inception in 1994 through to its convergence year of 2025.

International Review on Public and Nonprofit Marketing

Shaping the Future of Nonprofit Marketing Strategies
Publisher: SPRINGER HEIDELBERGISSN: 1865-1984Frequency: 4 issues/year

The International Review on Public and Nonprofit Marketing, published by SPRINGER HEIDELBERG, stands as a pivotal resource in the fields of marketing, public administration, and nonprofit management. With an ISSN of 1865-1984 and an E-ISSN of 1865-1992, this journal aims to disseminate innovative research that fosters understanding in both public and nonprofit marketing domains. Since its inception in 2001, the journal has provided a platform for scholarly dialogues, particularly between 2009 and 2024, consistently ranking in the Q2 category within both Economics and Econometrics and Marketing. Its Scopus rankings further underscore its significance, with notable standings in the 66th percentile for Economics and Econometrics and the 48th percentile in Marketing. Although it does not offer open access options, the journal's rigorous peer-review process ensures that readers benefit from high-quality research that addresses the complexities and evolving challenges faced by public and nonprofit sectors. As such, this journal is indispensable for researchers, professionals, and students eager to contribute to and learn from the latest advancements and discussions in these critical fields.

Journal of Quality Assurance in Hospitality & Tourism

Transforming Hospitality through Rigorous Quality Research
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1528-008XFrequency: 6 issues/year

Journal of Quality Assurance in Hospitality & Tourism, published by ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, is a pivotal platform dedicated to advancing knowledge and research in the dynamic fields of hospitality and tourism. Since its inception in 2000, the journal has consistently provided a comprehensive forum for the dissemination of scholarly work that addresses quality assurance issues, underpinning the importance of excellence in service delivery within the industry. With an impressive Scopus ranking of #35 out of 146 in the category of Business, Management and Accounting, and a commendable Q2 ranking in the Tourism, Leisure and Hospitality Management quartile, this journal is recognized for its impactful contributions and commitment to high academic standards. Researchers, academics, and industry professionals will find the journal invaluable for its wealth of information, innovative methodologies, and insightful analyses that collectively shape the future of hospitality and tourism. Although it does not operate under an open access model, the journal remains an essential resource for those aiming to elevate the quality of service and operational standards within their respective sectors.

Utilities Policy

Unveiling Trends in Utilities and Governance
Publisher: ELSEVIER SCI LTDISSN: 0957-1787Frequency: 4 issues/year

Utilities Policy is a leading academic journal published by Elsevier Ltd, focusing on the dynamic fields of business, law, economics, and public policy related to utilities management. Since its inception in 1990, this journal has provided a platform for critical discourse surrounding the intersection of utility services, governance, and regulatory frameworks. With an impressive impact factor reflective of its scholarly influence, it ranks in the Q1 quartile across multiple categories, highlighting its significance in Business and International Management, Development, Sociology, and Political Science. The journal serves as a vital resource for researchers, professionals, and students seeking to explore innovative solutions and policy developments within the utilities sector. While primarily available through subscription, Utilities Policy continues to foster a rich academic dialogue by featuring high-quality empirical and theoretical research that addresses emerging challenges in utility services on a global scale.

International Journal of Bank Marketing

Unpacking consumer behavior to enhance banking experiences.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0265-2323Frequency: 7 issues/year

International Journal of Bank Marketing, published by EMERALD GROUP PUBLISHING LTD, stands as a premier platform since 1983 for advancing the field of bank marketing and financial services. With an esteemed Q1 ranking in Marketing and a commendable Scopus rank of 33 out of 210, this journal highlights significant research that shapes the marketing strategies and operational practices of banking institutions globally. Its focus encompasses current trends, consumer behavior, and innovative marketing practices within the financial sector, making it an essential read for researchers, professionals, and students eager to expand their understanding of market dynamics. Though not an open access publication, its rigorous peer-reviewed articles, available to subscribers, ensure high-quality contributions that push the boundaries of academic inquiry and practical application. The journal's influence continues to grow, prompting critical discourse and inspiring future research in this vital area of study.

International Journal of Services Technology and Management

Innovating management strategies in the digital age.
Publisher: INDERSCIENCE ENTERPRISES LTDISSN: 1460-6720Frequency: 6 issues/year

International Journal of Services Technology and Management (ISSN: 1460-6720, E-ISSN: 1741-525X), published by InderScience Enterprises Ltd, is an esteemed academic journal dedicated to the exploration of innovative services technology and its management. Based in the United Kingdom, this journal has been a crucial platform for disseminating research since its inception in 2000 and continues to engage with evolving trends, bridging the gap between academic theory and practical application in a variety of fields, including computer science, marketing, and strategic management. Though currently ranked in the fourth quartile across various categories, the journal's commitment to quality and relevance has potential to contribute significantly to its respective domains, inviting contributions from researchers and practitioners keen to enhance service delivery through technology. Published with the goal of fostering interdisciplinary collaboration, it provides a forum for ideas that are foundational to advancing knowledge in service management strategies. As the journal progresses towards 2024, it remains poised to adapt and respond to the challenges and innovations of the modern service landscape.