Journal of Hospitality Marketing & Management

Scope & Guideline

Navigating the Complexities of Hospitality Marketing Excellence.

Introduction

Immerse yourself in the scholarly insights of Journal of Hospitality Marketing & Management with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageEnglish
ISSN1936-8623
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 2010 to 2024
AbbreviationJ HOSP MARKET MANAG / J. Hosp. Market. Manag.
Frequency8 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of Hospitality Marketing & Management focuses on advancing knowledge and understanding within the hospitality industry, particularly in marketing and management practices. The journal aims to provide a platform for research that combines theoretical frameworks with practical applications, addressing contemporary challenges and innovations in the field.
  1. Technological Integration in Hospitality:
    The journal emphasizes the integration of advanced technologies such as artificial intelligence, robotics, and blockchain in hospitality services, exploring their impact on customer experiences, service quality, and operational efficiency.
  2. Sustainability and Environmental Responsibility:
    Research on sustainable practices and corporate social responsibility (CSR) initiatives is a core area, examining how these factors influence consumer behavior, employee engagement, and overall business performance in the hospitality sector.
  3. Customer Experience and Engagement:
    A significant focus is placed on understanding customer interactions and experiences within hospitality settings, including the role of service quality, emotional responses, and the influence of digital platforms.
  4. Leadership and Employee Well-being:
    The journal investigates the impact of leadership styles, employee satisfaction, and organizational culture on service outcomes, employee retention, and innovation in hospitality management.
  5. Diversity and Inclusion:
    Research addressing diversity, equity, and inclusion within the hospitality workforce and customer base is highlighted, exploring the implications for service delivery and marketing strategies.
The Journal of Hospitality Marketing & Management reflects the evolving landscape of the hospitality industry by highlighting emerging themes and trends that are gaining traction in current research. These themes indicate a shift towards innovation, technology, and the importance of social dynamics.
  1. Robotics and AI in Service Delivery:
    There is a marked increase in research exploring the use of robotics and artificial intelligence in hospitality settings, focusing on their effects on customer interactions, service recovery, and operational efficiencies.
  2. Metaverse and Digital Experiences:
    The emergence of the metaverse as a platform for hospitality experiences is a trending theme, with studies examining user behavior, motivations, and the implications for service delivery in virtual environments.
  3. Sustainability and Green Practices:
    Research on sustainability continues to grow, particularly regarding the adoption of green technologies and practices, as well as consumer perceptions of eco-friendly initiatives within the hospitality sector.
  4. Mental Health and Employee Well-being:
    An increasing focus on mental health and the well-being of hospitality employees is evident, with studies addressing the impact of workplace dynamics, stressors, and support systems on employee performance and retention.
  5. Influencer Marketing and Social Media Dynamics:
    The role of social media influencers in shaping consumer perceptions and decisions in hospitality is gaining attention, with research exploring the effectiveness and strategies of influencer marketing.

Declining or Waning

While the Journal of Hospitality Marketing & Management continues to explore a wide range of topics, certain themes have shown a decline in prominence over the years. These areas may reflect shifting priorities within the industry or a saturation of existing research.
  1. Traditional Marketing Approaches:
    There is a noticeable decline in research focused on traditional marketing strategies in hospitality, as the industry increasingly shifts towards digital marketing, social media engagement, and technology-driven promotional efforts.
  2. Generic Customer Satisfaction Metrics:
    Studies centered on generic customer satisfaction metrics are becoming less frequent, giving way to more nuanced explorations of emotional engagement, loyalty, and relationship quality in hospitality contexts.
  3. Static Consumer Behavior Studies:
    Research that treats consumer behavior as static or uniform is waning, as newer studies emphasize the dynamic nature of consumer preferences and the influence of cultural and technological changes.
  4. Focus on Local or Regional Markets:
    The journal has seen a reduction in papers that focus solely on local or regional market analyses, with a growing interest in global trends, cross-cultural comparisons, and the impact of online platforms.
  5. Employee Job Satisfaction Alone:
    Research concentrating solely on employee job satisfaction without considering broader organizational factors or external influences is decreasing, as a more integrated approach is favored.

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