Journal of Social Marketing

Scope & Guideline

Transforming Marketing for Social Good.

Introduction

Welcome to the Journal of Social Marketing information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of Journal of Social Marketing, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN2042-6763
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 2011 to 2024
AbbreviationJ SOC MARKET / J. Soc. Market.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The Journal of Social Marketing focuses on the application of marketing principles and strategies to promote social good and address societal challenges. It emphasizes the role of behavior change in various contexts and utilizes diverse methodologies to explore effective interventions.
  1. Behavior Change Strategies:
    The journal prioritizes research that investigates methods to alter behaviors, particularly in health, environmental, and social contexts, through various marketing techniques.
  2. Social Issues and Marketing:
    A core area of focus is the intersection of marketing and pressing social issues such as sustainability, health promotion, and community engagement.
  3. Theoretical Frameworks:
    It extensively utilizes and develops theoretical frameworks like the Theory of Planned Behavior and Social Cognitive Theory to understand and predict consumer behavior.
  4. Participatory Design and Community Involvement:
    The journal promotes participatory design approaches, emphasizing the importance of community involvement in developing and implementing social marketing interventions.
  5. Evaluation and Impact Measurement:
    There is a significant emphasis on evaluating social marketing campaigns, measuring their effectiveness and impact on target behaviors and communities.
Recent publications in the Journal of Social Marketing reveal several emerging and trending themes that reflect the evolving landscape of social marketing and its applications in addressing contemporary challenges.
  1. Sustainability and Environmental Behavior:
    A notable trend is the increasing focus on sustainability, particularly regarding reducing waste and promoting eco-friendly behaviors, highlighting the urgent need for environmental awareness.
  2. Health Promotion and Well-being:
    Research aimed at health behavior change, including mental health and physical health campaigns, is gaining traction, demonstrating the journal's commitment to public health initiatives.
  3. Digital and Social Media Engagement:
    The use of digital platforms and social media to influence behavior is an emerging theme, reflecting the changing dynamics of communication and marketing in the digital age.
  4. Participatory and Co-Creation Approaches:
    There is a growing emphasis on participatory design and co-creation methods, which involve stakeholders in the development of social marketing interventions, fostering community ownership.
  5. Intersectionality in Social Marketing:
    Studies exploring the intersection of various social identities and their impact on marketing effectiveness are emerging, indicating a more nuanced understanding of target audiences.

Declining or Waning

While the Journal of Social Marketing continues to thrive in various areas, certain themes have seen a decline in recent publications, indicating a shift in focus or emerging priorities within the field.
  1. Traditional Marketing Techniques:
    Research focusing on conventional marketing strategies has been less prevalent, as the journal shifts towards innovative and participatory approaches to social marketing.
  2. General Consumer Behavior Studies:
    Studies that broadly analyze consumer behaviors without specific social marketing applications are declining, as the journal emphasizes targeted interventions and behavioral change.
  3. Single-Channel Marketing Approaches:
    There is a waning interest in studies that examine single-channel marketing strategies, as the focus has moved towards multi-channel and integrated approaches in social marketing.
  4. Historical Marketing Analysis:
    Research examining historical perspectives or retrospective analyses of marketing practices is becoming less common, with a move towards contemporary applications and future-oriented studies.
  5. Narrowly Focused Demographics:
    There is a noticeable decrease in studies targeting very specific demographic groups without broader implications, as the journal seeks to address wider societal issues.

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