Journal of Social Marketing
Scope & Guideline
Shaping Tomorrow's Social Marketing Practices Today.
Introduction
Aims and Scopes
- Behavior Change Strategies:
The journal prioritizes research that investigates methods to alter behaviors, particularly in health, environmental, and social contexts, through various marketing techniques. - Social Issues and Marketing:
A core area of focus is the intersection of marketing and pressing social issues such as sustainability, health promotion, and community engagement. - Theoretical Frameworks:
It extensively utilizes and develops theoretical frameworks like the Theory of Planned Behavior and Social Cognitive Theory to understand and predict consumer behavior. - Participatory Design and Community Involvement:
The journal promotes participatory design approaches, emphasizing the importance of community involvement in developing and implementing social marketing interventions. - Evaluation and Impact Measurement:
There is a significant emphasis on evaluating social marketing campaigns, measuring their effectiveness and impact on target behaviors and communities.
Trending and Emerging
- Sustainability and Environmental Behavior:
A notable trend is the increasing focus on sustainability, particularly regarding reducing waste and promoting eco-friendly behaviors, highlighting the urgent need for environmental awareness. - Health Promotion and Well-being:
Research aimed at health behavior change, including mental health and physical health campaigns, is gaining traction, demonstrating the journal's commitment to public health initiatives. - Digital and Social Media Engagement:
The use of digital platforms and social media to influence behavior is an emerging theme, reflecting the changing dynamics of communication and marketing in the digital age. - Participatory and Co-Creation Approaches:
There is a growing emphasis on participatory design and co-creation methods, which involve stakeholders in the development of social marketing interventions, fostering community ownership. - Intersectionality in Social Marketing:
Studies exploring the intersection of various social identities and their impact on marketing effectiveness are emerging, indicating a more nuanced understanding of target audiences.
Declining or Waning
- Traditional Marketing Techniques:
Research focusing on conventional marketing strategies has been less prevalent, as the journal shifts towards innovative and participatory approaches to social marketing. - General Consumer Behavior Studies:
Studies that broadly analyze consumer behaviors without specific social marketing applications are declining, as the journal emphasizes targeted interventions and behavioral change. - Single-Channel Marketing Approaches:
There is a waning interest in studies that examine single-channel marketing strategies, as the focus has moved towards multi-channel and integrated approaches in social marketing. - Historical Marketing Analysis:
Research examining historical perspectives or retrospective analyses of marketing practices is becoming less common, with a move towards contemporary applications and future-oriented studies. - Narrowly Focused Demographics:
There is a noticeable decrease in studies targeting very specific demographic groups without broader implications, as the journal seeks to address wider societal issues.
Similar Journals
JOURNAL OF PUBLIC POLICY & MARKETING
Transforming ideas into impactful solutions for policy and marketing.JOURNAL OF PUBLIC POLICY & MARKETING, published by SAGE Publications Inc, is an esteemed academic journal that stands at the confluence of marketing science and public policymaking. Established in 1996 and covering a wide span of years up to 2024, this journal is pivotal in shedding light on the critical intersections of marketing strategies and public policy implications. With its strong performance reflected in the 2023 category quartiles—ranking Q1 in Business and International Management, Economics and Econometrics, and Marketing—this journal is recognized for its high-quality research output, placing it in the top percentiles within its fields (business and international management rank #48/443 at the 89th percentile, marketing rank #37/210 at the 82nd percentile). Although it does not offer open access, the journal provides vital insights that cater to researchers, professionals, and students alike, enhancing understanding and engagement in both fields. The journal's commitment to advancing knowledge and practice in public policy and marketing makes it an essential resource for those looking to explore innovative ideas and evidence-based solutions.
Journal of Philanthropy and Marketing
Innovating the Future of Altruistic Marketing.Journal of Philanthropy and Marketing is a distinguished academic journal dedicated to examining the intersection of philanthropic practices and marketing strategies. Published by Wiley, this journal serves as a critical platform for researchers, practitioners, and students interested in the evolving dynamics of altruism and its implications for marketing. With its recent classification in the Q3 quartile categories for Economics and Econometrics, Marketing, and Strategy and Management, the journal reflects its commitment to promoting innovative research and practical insights that advance the understanding of these fields. In its ongoing mission since its inception in 2021, the journal aims to bridge theory and practice while encouraging accessible discourse on philanthropic marketing. With an E-ISSN of 2691-1361, Journal of Philanthropy and Marketing offers open access options, ensuring broader outreach and engagement within the academic community. The journal's impact within its categories is underscored by its current Scopus rankings, providing a valuable resource for those aiming to navigate and contribute to the landscape of philanthropic marketing.
PSYCHOLOGY & MARKETING
Transforming Theories into Marketing SuccessPSYCHOLOGY & MARKETING, published by WILEY, is a premier academic journal that occupies a vital space at the intersection of psychological principles and marketing strategies. Since its inception in 1984, this esteemed journal has evolved to remain at the forefront of research across both fields, with an impressive H-index reflecting its substantial influence. Recognized as a Q1 publication in both Applied Psychology and Marketing, it ranks 16th among 249 journals in Psychology and 27th among 210 in Marketing, placing it in the top percentiles of both disciplines. Aimed at fostering scholarly dialogue, PSYCHOLOGY & MARKETING serves as a platform for innovative research that informs both theory and practice, making it essential reading for researchers, professionals, and students alike. Although it does not currently offer Open Access, the journal maintains a commitment to disseminating cutting-edge insights that explore consumer behavior, decision-making processes, and marketing effectiveness.
Journal of Global Sport Management
Navigating the Complexities of Sport, Strategy, and TourismThe Journal of Global Sport Management, published by TAYLOR & FRANCIS LTD, is an essential platform for scholars and practitioners seeking to explore the dynamic intersections of sports with strategy, management, and tourism. Since its inception in 2016, this journal has rapidly gained recognition, achieving a commendable Q2 rank in Strategy and Management and a Q3 rank in Tourism, Leisure and Hospitality Management as of 2023. With ISSN 2470-4067 and E-ISSN 2470-4075, it features a rigorous peer-review process, ensuring high-quality contributions to the field. Researchers interested in the global implications of sports management will find a wealth of vital insights within its pages, while students and professionals can engage with contemporary discussions and emerging trends. Committed to advancing the discourse in global sport management, the journal continues to emphasize impactful research that shapes professional practices and academic inquiry.
Market-Trziste
Connecting Researchers Across Economic DisciplinesMarket-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.
Marketing and Management of Innovations
Innovative Insights for a Dynamic Marketplace.Marketing and Management of Innovations is a premier academic journal dedicated to the exploration of innovative practices in marketing and management. Published by Sumy State University, Department of Marketing & Management Innovative Activity, this journal has been an Open Access resource since 2010, aiming to provide unbridled access to cutting-edge research and insights. With a focus on the dynamic intersection of marketing strategies and innovative management practices, it serves as a vital platform for researchers, professionals, and students from around the globe to disseminate and engage with groundbreaking ideas. Although specific metrics such as H-index are currently unavailable, the journal continues to foster scholarly dialogue and contribute significantly to the academic landscape, making it an essential resource for those seeking to enhance their understanding of innovation in the marketplace. Located in Sumy, Ukraine, the journal not only highlights local advancements but also connects with international trends shaping the future of business management.
JOURNAL OF MARKETING
Pioneering Research that Influences Global Marketing Trends.JOURNAL OF MARKETING, published by SAGE PUBLICATIONS INC, stands as a cornerstone in the fields of marketing, business, and econometrics. With a rich history dating back to 1969 and ongoing innovative research until 2024, this journal has continuously evolved to address the dynamic challenges and trends in marketing disciplines. Renowned for its scholarly rigor, the journal ranks in the Q1 category for Business and International Management, Economics and Econometrics, as well as Marketing, making it a prime outlet for impactful research in these domains. The JOURNAL OF MARKETING boasts impressive Scopus rankings, positioned in the top 1% of its category, reflecting its significant influence and reach within the academic community. While it is not an open access publication, it provides a platform for researchers, professionals, and students alike to engage with cutting-edge studies that shape marketing strategies and theories worldwide. Its comprehensive scope makes it essential reading for anyone looking to deepen their understanding of contemporary marketing practices.
Innovative Marketing
Advancing Ideas at the Intersection of Marketing and TechnologyInnovative Marketing, with ISSN 1814-2427 and E-ISSN 1816-6326, is a prestigious open-access journal published by LLC CPC BUSINESS PERSPECTIVES since 2005, located in Sumy, Ukraine. It serves as a pivotal platform for researchers, professionals, and academics focusing on the dynamic intersections of marketing, technology, and innovation. With a commitment to advancing contemporary marketing practices, the journal's scope encompasses a rich range of topics, positioning it within impressive category quartiles—ranked Q3 in Economics, Econometrics and Finance, Management of Technology and Innovation, and Marketing as of 2023. The journal's stature is further affirmed by its Scopus rankings, achieving a percentile of 80th in Social Sciences - Law and 70th in Social Sciences - Social Sciences (miscellaneous). By offering open access to research, Innovative Marketing seeks to facilitate meaningful dialogue and disseminate knowledge that informs and inspires the marketing community globally. Join us in shaping the future of marketing innovation!
MARKETING LETTERS
Fostering global dialogue in business and marketing.MARKETING LETTERS, published by Springer, is a leading journal in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking in all three relevant categories, and a significant impact factor, this journal is recognized for its scholarly contributions and global influence. Since its inception in 1989, MARKETING LETTERS has provided a platform for cutting-edge research, innovative methodologies, and practical insights that address contemporary marketing challenges. Nestled in the vibrant academic landscape of the United States, the journal caters to a diverse audience, including researchers, professionals, and students, who are dedicated to advancing the field of marketing. Although predominantly subscription-based, researchers can benefit from its extensive archive, ensuring access to decades of valuable research. By continuing to bridge theory and practice, MARKETING LETTERS remains an indispensable resource for those seeking to enhance their knowledge and expertise in the rapidly evolving world of marketing.
JOURNAL OF INTERACTIVE MARKETING
Transforming Marketing Practices with Cutting-Edge ResearchJOURNAL OF INTERACTIVE MARKETING is a premier academic journal published by SAGE PUBLICATIONS INC, dedicated to advancing the field of marketing through innovative research and interactive analyses. Established in 1997, this highly respected journal holds an exceptional impact factor and consistently ranks in the top quartiles of its category; currently, it is rated Q1 in both Business and International Management, and Marketing. With Scopus rankings placing it at #6 out of 443 in Business and International Management and #7 out of 210 in Marketing, the journal provides a vital platform for scholarly dialogue and groundbreaking findings that influence both practitioners and policymakers. Although it operates under a traditional access model, the journal is committed to engaging its audience through comprehensive reviews and cutting-edge studies, making it an essential resource for researchers, professionals, and students seeking to elevate their understanding of interactive marketing dynamics. The journal's scope spans diverse topics within the marketing domain, offering insights into consumer behavior, digital marketing strategies, and the integration of technology in marketing practices, thereby solidifying its importance in an ever-evolving marketplace.