Journal of Social Marketing

Scope & Guideline

Advancing Research to Empower Social Marketing Initiatives.

Introduction

Immerse yourself in the scholarly insights of Journal of Social Marketing with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageEnglish
ISSN2042-6763
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 2011 to 2024
AbbreviationJ SOC MARKET / J. Soc. Market.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The Journal of Social Marketing focuses on the application of marketing principles and strategies to promote social good and address societal challenges. It emphasizes the role of behavior change in various contexts and utilizes diverse methodologies to explore effective interventions.
  1. Behavior Change Strategies:
    The journal prioritizes research that investigates methods to alter behaviors, particularly in health, environmental, and social contexts, through various marketing techniques.
  2. Social Issues and Marketing:
    A core area of focus is the intersection of marketing and pressing social issues such as sustainability, health promotion, and community engagement.
  3. Theoretical Frameworks:
    It extensively utilizes and develops theoretical frameworks like the Theory of Planned Behavior and Social Cognitive Theory to understand and predict consumer behavior.
  4. Participatory Design and Community Involvement:
    The journal promotes participatory design approaches, emphasizing the importance of community involvement in developing and implementing social marketing interventions.
  5. Evaluation and Impact Measurement:
    There is a significant emphasis on evaluating social marketing campaigns, measuring their effectiveness and impact on target behaviors and communities.
Recent publications in the Journal of Social Marketing reveal several emerging and trending themes that reflect the evolving landscape of social marketing and its applications in addressing contemporary challenges.
  1. Sustainability and Environmental Behavior:
    A notable trend is the increasing focus on sustainability, particularly regarding reducing waste and promoting eco-friendly behaviors, highlighting the urgent need for environmental awareness.
  2. Health Promotion and Well-being:
    Research aimed at health behavior change, including mental health and physical health campaigns, is gaining traction, demonstrating the journal's commitment to public health initiatives.
  3. Digital and Social Media Engagement:
    The use of digital platforms and social media to influence behavior is an emerging theme, reflecting the changing dynamics of communication and marketing in the digital age.
  4. Participatory and Co-Creation Approaches:
    There is a growing emphasis on participatory design and co-creation methods, which involve stakeholders in the development of social marketing interventions, fostering community ownership.
  5. Intersectionality in Social Marketing:
    Studies exploring the intersection of various social identities and their impact on marketing effectiveness are emerging, indicating a more nuanced understanding of target audiences.

Declining or Waning

While the Journal of Social Marketing continues to thrive in various areas, certain themes have seen a decline in recent publications, indicating a shift in focus or emerging priorities within the field.
  1. Traditional Marketing Techniques:
    Research focusing on conventional marketing strategies has been less prevalent, as the journal shifts towards innovative and participatory approaches to social marketing.
  2. General Consumer Behavior Studies:
    Studies that broadly analyze consumer behaviors without specific social marketing applications are declining, as the journal emphasizes targeted interventions and behavioral change.
  3. Single-Channel Marketing Approaches:
    There is a waning interest in studies that examine single-channel marketing strategies, as the focus has moved towards multi-channel and integrated approaches in social marketing.
  4. Historical Marketing Analysis:
    Research examining historical perspectives or retrospective analyses of marketing practices is becoming less common, with a move towards contemporary applications and future-oriented studies.
  5. Narrowly Focused Demographics:
    There is a noticeable decrease in studies targeting very specific demographic groups without broader implications, as the journal seeks to address wider societal issues.

Similar Journals

International Review on Public and Nonprofit Marketing

Driving Insights for Public and Nonprofit Excellence
Publisher: SPRINGER HEIDELBERGISSN: 1865-1984Frequency: 4 issues/year

The International Review on Public and Nonprofit Marketing, published by SPRINGER HEIDELBERG, stands as a pivotal resource in the fields of marketing, public administration, and nonprofit management. With an ISSN of 1865-1984 and an E-ISSN of 1865-1992, this journal aims to disseminate innovative research that fosters understanding in both public and nonprofit marketing domains. Since its inception in 2001, the journal has provided a platform for scholarly dialogues, particularly between 2009 and 2024, consistently ranking in the Q2 category within both Economics and Econometrics and Marketing. Its Scopus rankings further underscore its significance, with notable standings in the 66th percentile for Economics and Econometrics and the 48th percentile in Marketing. Although it does not offer open access options, the journal's rigorous peer-review process ensures that readers benefit from high-quality research that addresses the complexities and evolving challenges faced by public and nonprofit sectors. As such, this journal is indispensable for researchers, professionals, and students eager to contribute to and learn from the latest advancements and discussions in these critical fields.

Journal of Global Scholars of Marketing Science

Illuminating Trends in Marketing Science
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 2163-9159Frequency: 4 issues/year

The Journal of Global Scholars of Marketing Science, published by Routledge Journals, Taylor & Francis Ltd, serves as a pivotal platform for advancing the field of marketing science and related disciplines. Established in 2011 and continuing its innovative trajectory through 2024, this journal aspires to contribute to the understanding of global marketing practices while engaging with the complexities of the modern marketplace. With a distinguished reputation reflected in its Q1 quartile ranking in Arts and Humanities and impressive placement in both Social Sciences and Marketing domains, it positions itself at the forefront of academic discourse. Researchers, professionals, and students alike will find valuable peer-reviewed articles that explore emerging trends, theoretical advancements, and practical implications in marketing. Although currently not offering an open-access model, the journal remains instrumental in fostering scholarly debate, making its contributions essential for those seeking to unravel the intricacies of global marketing challenges.

International Journal of Online Marketing

Innovating Practices for a Dynamic Digital Landscape
Publisher: IGI GLOBALISSN: 2156-1753Frequency: 1 issue/year

The International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.

PSYCHOLOGY & MARKETING

Unlocking Consumer Behavior Through Psychological Perspectives
Publisher: WILEYISSN: 0742-6046Frequency: 12 issues/year

PSYCHOLOGY & MARKETING, published by WILEY, is a premier academic journal that occupies a vital space at the intersection of psychological principles and marketing strategies. Since its inception in 1984, this esteemed journal has evolved to remain at the forefront of research across both fields, with an impressive H-index reflecting its substantial influence. Recognized as a Q1 publication in both Applied Psychology and Marketing, it ranks 16th among 249 journals in Psychology and 27th among 210 in Marketing, placing it in the top percentiles of both disciplines. Aimed at fostering scholarly dialogue, PSYCHOLOGY & MARKETING serves as a platform for innovative research that informs both theory and practice, making it essential reading for researchers, professionals, and students alike. Although it does not currently offer Open Access, the journal maintains a commitment to disseminating cutting-edge insights that explore consumer behavior, decision-making processes, and marketing effectiveness.

Journal of Global Sport Management

Transforming Sports Management through Impactful Research
Publisher: TAYLOR & FRANCIS LTDISSN: 2470-4067Frequency: 4 issues/year

The Journal of Global Sport Management, published by TAYLOR & FRANCIS LTD, is an essential platform for scholars and practitioners seeking to explore the dynamic intersections of sports with strategy, management, and tourism. Since its inception in 2016, this journal has rapidly gained recognition, achieving a commendable Q2 rank in Strategy and Management and a Q3 rank in Tourism, Leisure and Hospitality Management as of 2023. With ISSN 2470-4067 and E-ISSN 2470-4075, it features a rigorous peer-review process, ensuring high-quality contributions to the field. Researchers interested in the global implications of sports management will find a wealth of vital insights within its pages, while students and professionals can engage with contemporary discussions and emerging trends. Committed to advancing the discourse in global sport management, the journal continues to emphasize impactful research that shapes professional practices and academic inquiry.

JOURNAL OF INTERACTIVE MARKETING

Connecting Theory and Practice in the Marketing Realm
Publisher: SAGE PUBLICATIONS INCISSN: 1094-9968Frequency: 4 issues/year

JOURNAL OF INTERACTIVE MARKETING is a premier academic journal published by SAGE PUBLICATIONS INC, dedicated to advancing the field of marketing through innovative research and interactive analyses. Established in 1997, this highly respected journal holds an exceptional impact factor and consistently ranks in the top quartiles of its category; currently, it is rated Q1 in both Business and International Management, and Marketing. With Scopus rankings placing it at #6 out of 443 in Business and International Management and #7 out of 210 in Marketing, the journal provides a vital platform for scholarly dialogue and groundbreaking findings that influence both practitioners and policymakers. Although it operates under a traditional access model, the journal is committed to engaging its audience through comprehensive reviews and cutting-edge studies, making it an essential resource for researchers, professionals, and students seeking to elevate their understanding of interactive marketing dynamics. The journal's scope spans diverse topics within the marketing domain, offering insights into consumer behavior, digital marketing strategies, and the integration of technology in marketing practices, thereby solidifying its importance in an ever-evolving marketplace.

Australasian Marketing Journal

Exploring the Dynamics of Marketing Innovation
Publisher: SAGE PUBLICATIONS LTDISSN: 1441-3582Frequency: 4 issues/year

Australasian Marketing Journal, published by SAGE Publications Ltd, is a leading academic journal dedicated to advancing the field of marketing through rigorous research and insightful analysis. With an impressive impact factor and recognized as a Q1 journal in both Economics and Marketing, it ranks among the top publications in its category, boasting a 97th percentile in Economics and Econometrics, and a 91st percentile in Marketing, according to Scopus. The journal serves as an essential platform for scholars and practitioners from diverse backgrounds, fostering a multidisciplinary approach that enhances our understanding of marketing dynamics in an increasingly globalized economy. With an ongoing commitment to excellence, the Australasian Marketing Journal aims to publish high-quality articles that challenge conventional wisdom and stimulate current marketing debates, paving the way for innovative research initiatives from 2003 to 2024 and beyond.

JOURNAL OF MARKETING

Connecting Theory and Practice in the World of Marketing.
Publisher: SAGE PUBLICATIONS INCISSN: 0022-2429Frequency: 6 issues/year

JOURNAL OF MARKETING, published by SAGE PUBLICATIONS INC, stands as a cornerstone in the fields of marketing, business, and econometrics. With a rich history dating back to 1969 and ongoing innovative research until 2024, this journal has continuously evolved to address the dynamic challenges and trends in marketing disciplines. Renowned for its scholarly rigor, the journal ranks in the Q1 category for Business and International Management, Economics and Econometrics, as well as Marketing, making it a prime outlet for impactful research in these domains. The JOURNAL OF MARKETING boasts impressive Scopus rankings, positioned in the top 1% of its category, reflecting its significant influence and reach within the academic community. While it is not an open access publication, it provides a platform for researchers, professionals, and students alike to engage with cutting-edge studies that shape marketing strategies and theories worldwide. Its comprehensive scope makes it essential reading for anyone looking to deepen their understanding of contemporary marketing practices.

International Journal of Sports Marketing & Sponsorship

Advancing Knowledge in Sports Marketing Dynamics
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1464-6668Frequency: 4 issues/year

International Journal of Sports Marketing & Sponsorship, published by Emerald Group Publishing Ltd, is a premier academic journal dedicated to the intersection of sports marketing, sponsorship, and management. This journal, recognized for its Q2 ranking in Business and International Management, Finance, and Marketing for 2023, serves as a vital resource for researchers, professionals, and students interested in exploring innovative strategies and insights within the dynamic sports industry. With its comprehensive scope covering pivotal developments from 2007 to 2024, the journal aims to publish high-quality research that advances the understanding of sponsorship effectiveness, consumer behavior, and integrated marketing communications in a sports context. By engaging with relevant issues and trends, the International Journal of Sports Marketing & Sponsorship not only contributes to academic discourse but also provides actionable knowledge for practitioners seeking to harness the power of sports in enhancing brand equity and customer engagement.

Journal of Philanthropy and Marketing

Bridging Altruism and Innovation.
Publisher: WILEYISSN: Frequency: 4 issues/year

Journal of Philanthropy and Marketing is a distinguished academic journal dedicated to examining the intersection of philanthropic practices and marketing strategies. Published by Wiley, this journal serves as a critical platform for researchers, practitioners, and students interested in the evolving dynamics of altruism and its implications for marketing. With its recent classification in the Q3 quartile categories for Economics and Econometrics, Marketing, and Strategy and Management, the journal reflects its commitment to promoting innovative research and practical insights that advance the understanding of these fields. In its ongoing mission since its inception in 2021, the journal aims to bridge theory and practice while encouraging accessible discourse on philanthropic marketing. With an E-ISSN of 2691-1361, Journal of Philanthropy and Marketing offers open access options, ensuring broader outreach and engagement within the academic community. The journal's impact within its categories is underscored by its current Scopus rankings, providing a valuable resource for those aiming to navigate and contribute to the landscape of philanthropic marketing.