Revista Universidad Empresa
Scope & Guideline
Catalyzing Research and Practice in Business and Management
Introduction
Aims and Scopes
- University-Business Relationships:
The journal often explores the dynamics between academic institutions and businesses, highlighting collaborative projects that enhance innovation and support productive chains. - Knowledge Management and Competitiveness:
Research on knowledge management, intellectual capital, and their impacts on organizational competitiveness is a core focus, particularly in small and medium enterprises (SMEs) in Latin America. - Sustainability and Social Responsibility:
The journal addresses themes related to sustainable practices, corporate social responsibility, and environmental performance, reflecting the growing importance of these issues in business strategy. - Leadership and Organizational Culture:
Studies on leadership styles, organizational commitment, and culture are prevalent, providing insights into management practices that drive performance in educational and corporate settings. - Innovation and Technology Adoption:
The impact of technological advancements and innovative practices on business operations is frequently examined, emphasizing the need for adaptation in a rapidly changing economic landscape.
Trending and Emerging
- Impact of COVID-19 on Business Practices:
There is a noticeable increase in studies addressing the effects of the COVID-19 pandemic on various sectors, particularly focusing on resilience, adaptation strategies, and the transformation of business models. - Digital Transformation and Innovation:
Research centered on digital transformation, particularly in higher education and SMEs, is on the rise, reflecting a broader trend towards embracing technology in organizational practices. - Social Innovation and Community Engagement:
Emerging themes around social entrepreneurship and innovation in community contexts indicate a growing interest in how businesses can contribute to societal challenges. - Ethical Leadership and Corporate Governance:
The exploration of ethical leadership and its influence on organizational culture and performance is gaining prominence, highlighting the increasing importance of ethical considerations in management. - Sustainability and Green Practices:
There is a significant focus on sustainability, with studies examining green marketing, sustainable supply chains, and corporate social responsibility becoming more prevalent, reflecting a societal shift towards environmental consciousness.
Declining or Waning
- Traditional Marketing Strategies:
There seems to be a waning interest in traditional marketing approaches, as many recent publications emphasize digital marketing and innovative strategies over conventional methods. - Industrial History Studies:
Research focusing on historical perspectives of industrial development, such as those examining specific regions' industrial histories, appears to be less frequent, indicating a shift towards contemporary applications and practices. - General Management Theories:
Broad discussions around general management theories without specific contextual applications are becoming less common, as the journal leans towards more applied and case-specific studies.
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