Gurukul Business Review-GBR
Scope & Guideline
Advancing Business Knowledge for Tomorrow's Leaders
Introduction
Aims and Scopes
- Workplace Dynamics and Employee Well-being:
Research exploring the intersection of workplace spirituality, emotional branding, and the psychological impacts of work-family conflict on employees, with a focus on enhancing job satisfaction, quality of work-life, and overall employee engagement. - Technology in Business:
Investigations into the role of emerging technologies such as AI and financial technology in influencing productivity, growth, and operational efficiency in various sectors, including education, finance, and IT. - Consumer Behavior and Marketing Strategies:
Studies analyzing consumer reluctance towards green consumerism, social media marketing impacts, and the psychological factors affecting brand loyalty and consumer purchasing decisions. - Education and Learning:
Focus on online learning, Ed-tech adoption, and the psychological aspects of education, particularly in the context of post-pandemic adjustments and digital fatigue among students. - Economic and Financial Analysis:
Examinations of financial issues such as the impact of dividends and leverage on cash flow, as well as the effects of foreign direct investment on economic indicators, reflecting the journal's commitment to empirical and systematic reviews.
Trending and Emerging
- Workplace Flexibility and Health:
The impact of remote work on health and productivity, particularly for women in the IT sector, shows a growing interest in how workplace flexibility affects employee well-being and organizational outcomes. - Integration of Technology in Business Operations:
A significant trend towards examining how AI and financial technologies influence various sectors, indicating a broader acceptance and necessity of technology in enhancing productivity and efficiency. - Sustainability and Green Consumerism:
An increasing focus on consumer behavior related to sustainability and green practices, reflecting a global shift towards environmentally conscious decision-making among consumers. - Educational Innovations and Challenges:
Research into online learning and Ed-tech adoption among students is trending, particularly as educational institutions adapt to new technological demands and student experiences post-pandemic. - Emotional and Psychological Well-being in Work Environments:
Emerging studies investigating the psychological aspects of workplace dynamics, including the effects of bullying and work-family conflict on employee mental health, demonstrate a growing acknowledgment of the importance of mental well-being in professional settings.
Declining or Waning
- Traditional Marketing Approaches:
There has been a noticeable decrease in studies centered around traditional marketing strategies as the emphasis shifts towards digital marketing and social media engagement. - Generalized Psychological Impact Studies:
Research focused solely on generalized psychological impacts, without specific context, appears to be waning as more nuanced and contextual examinations emerge, particularly related to specific events like the COVID-19 pandemic. - Static Economic Models:
The journal's previous focus on static economic models and their implications may be declining, with an increasing interest in dynamic models that incorporate technology's role in economic growth.
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