Journal of Marketing for Higher Education
Scope & Guideline
Elevating discourse in marketing for higher education.
Introduction
Aims and Scopes
- Student Loyalty and Satisfaction:
Research on factors influencing student loyalty, satisfaction, and retention in higher education institutions, often utilizing quantitative methods such as surveys and meta-analyses. - Branding and Reputation Management:
Exploration of branding strategies, including university brand image, reputation management, and the impact of brand authenticity on student perceptions and behaviors. - Digital Marketing Strategies:
Analysis of digital marketing tools and techniques used by higher education institutions, including social media marketing, user-generated content, and online reputation management. - Co-Creation and Student Engagement:
Investigation into co-creation practices between students and institutions, focusing on how collaborative efforts enhance learning experiences and institutional value. - Marketization and Policy Implications:
Critical examination of the marketization of higher education, its effects on institutional policies, and the role of external factors such as economic conditions and social changes. - Diversity and Equity in Higher Education Marketing:
Research focused on the implications of diversity and equity in marketing practices and how these affect student perceptions and institutional branding.
Trending and Emerging
- Impact of Technology on Marketing:
There is a rising interest in how technological advancements, such as AI and social media, influence student engagement, decision-making, and brand loyalty in higher education. - Sustainability and Corporate Social Responsibility:
Emerging research focuses on sustainability practices within higher education marketing, highlighting how institutions can leverage their commitment to social responsibility to enhance brand loyalty and attract students. - Experiential Marketing and Student Engagement:
A trend towards experiential marketing strategies that emphasize creating memorable learning experiences for students, which are seen as crucial for enhancing satisfaction and loyalty. - Diversity and Inclusion in Marketing Strategies:
A growing emphasis on how diversity and equity considerations are integrated into marketing strategies, reflecting broader societal changes and the need for institutions to appeal to diverse student populations.
Declining or Waning
- Traditional Marketing Approaches:
There is a noticeable decline in research centered around conventional marketing strategies, such as print advertising and direct mail campaigns, as institutions increasingly shift towards digital and experiential marketing. - Focus on Domestic Students:
Research specifically targeting domestic student populations is becoming less frequent, with a growing emphasis on international student experiences and global marketing strategies. - Static Brand Positioning:
The exploration of static brand positioning in higher education is waning, as institutions adapt to dynamic market conditions and the need for flexible branding strategies. - Alumni Relations and Fundraising:
While still important, the focus on alumni relations and fundraising strategies has decreased, likely due to a broader emphasis on current student engagement and satisfaction.
Similar Journals
Journal of Marketing Analytics
Harnessing Data, Driving Decisions.The Journal of Marketing Analytics, published by PALGRAVE MACMILLAN LTD, stands as a pivotal resource for scholars and professionals involved in the intricate interplay of marketing strategies, analytics, and decision-making. With its ISSN of 2050-3318 and E-ISSN of 2050-3326, the journal encompasses a rich scope of research from 2013 to 2024, addressing critical topics that harness big data, machine learning, and statistical methods to drive insightful marketing decisions. As reflected in its impressive 2023 Scopus Rankings, the journal is ranked Q1 in the Economics, Econometrics and Finance (miscellaneous) category and maintains strong positions across various fields including Marketing and Strategy and Management. This underscores its significance in contributing to the academic dialogue and practical applications within the realm of marketing analytics. Although not an Open Access journal, it provides comprehensive access options that cater to a broad range of stakeholders. By prioritizing the dissemination of high-quality research, the Journal of Marketing Analytics not only elevates scholarship within its domain but also empowers practitioners to apply data-driven strategies in real-world scenarios.
International Journal of Educational Management
Pioneering Research in Educational ManagementInternational Journal of Educational Management, published by Emerald Group Publishing Ltd., stands as a premier platform for the dissemination of research in the fields of education and organizational behavior. With an ISSN of 0951-354X and an E-ISSN of 1758-6518, this journal has been at the forefront of academic inquiry since its inception in 1987 and continues to thrive with converged publication years extending to 2024. The journal is ranked in the Q2 quartile for both Education and Organizational Behavior and Human Resource Management as of 2023, highlighting its significant impact within these domains. Notably, its Scopus ranking places it within the top 20% of journals in Social Sciences - Education and the top 38% in Business Management and Accounting. With access options currently set to non-open access, the journal serves as a crucial resource for academicians, practitioners, and students seeking to enhance their understanding of effective educational management and its strategic implications. The commitment to advancing knowledge and practice makes the International Journal of Educational Management an essential citation for those dedicated to fostering excellence in educational environments.
JOURNAL OF INTERACTIVE MARKETING
Transforming Marketing Practices with Cutting-Edge ResearchJOURNAL OF INTERACTIVE MARKETING is a premier academic journal published by SAGE PUBLICATIONS INC, dedicated to advancing the field of marketing through innovative research and interactive analyses. Established in 1997, this highly respected journal holds an exceptional impact factor and consistently ranks in the top quartiles of its category; currently, it is rated Q1 in both Business and International Management, and Marketing. With Scopus rankings placing it at #6 out of 443 in Business and International Management and #7 out of 210 in Marketing, the journal provides a vital platform for scholarly dialogue and groundbreaking findings that influence both practitioners and policymakers. Although it operates under a traditional access model, the journal is committed to engaging its audience through comprehensive reviews and cutting-edge studies, making it an essential resource for researchers, professionals, and students seeking to elevate their understanding of interactive marketing dynamics. The journal's scope spans diverse topics within the marketing domain, offering insights into consumer behavior, digital marketing strategies, and the integration of technology in marketing practices, thereby solidifying its importance in an ever-evolving marketplace.
Journal of Business-to-Business Marketing
Innovating Insights for Business RelationshipsThe Journal of Business-to-Business Marketing, published by Routledge Journals, Taylor & Francis Ltd, is a distinguished academic periodical that has been at the forefront of research and scholarship in the business-to-business marketing arena since 1992. With an ISSN of 1051-712X and an E-ISSN of 1547-0628, this journal plays a crucial role in the dissemination of knowledge among researchers, practitioners, and students, providing them with innovative insights and empirical analyses. Given its robust standing, as evidenced by a 2023 ranking of Q2 in Management Information Systems and Q3 in Marketing, the journal is committed to enhancing understanding and promoting best practices within the domain. Despite not being an open-access journal, its insightful publications are essential for anyone looking to stay ahead in the competitive fields of marketing and management. The journal contains valuable articles that explore the complexities of B2B marketing strategies, relationships, and transactions, making it an indispensable resource for advancing scholarly and professional discourse.
Journal of Research in Interactive Marketing
Connecting Technology with Consumer InsightsJournal of Research in Interactive Marketing, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research within the dynamic field of marketing, specifically focusing on the intersection of technology and consumer behavior. With an impressive 2023 Scopus ranking placing it in the Q1 category of Marketing, and an elite percentile of 95th among its peers, this journal is dedicated to advancing the theoretical and practical understanding of interactive marketing. The journal covers a wide array of topics that include digital marketing trends, consumer engagement strategies, and the impact of social media on marketing effectiveness, consistently attracting high-quality submissions from researchers and professionals alike. Operating since 2010, it continues to reflect the evolving landscape of marketing practices and technology, making it a vital resource for scholars and industry leaders seeking to enhance their knowledge and strategies in this fast-paced sector. While not open access, the journal ensures that its content remains relevant and accessible to those at the forefront of marketing innovation and research.
International Journal of Sports Marketing & Sponsorship
Exploring Innovative Sponsorship StrategiesInternational Journal of Sports Marketing & Sponsorship, published by Emerald Group Publishing Ltd, is a premier academic journal dedicated to the intersection of sports marketing, sponsorship, and management. This journal, recognized for its Q2 ranking in Business and International Management, Finance, and Marketing for 2023, serves as a vital resource for researchers, professionals, and students interested in exploring innovative strategies and insights within the dynamic sports industry. With its comprehensive scope covering pivotal developments from 2007 to 2024, the journal aims to publish high-quality research that advances the understanding of sponsorship effectiveness, consumer behavior, and integrated marketing communications in a sports context. By engaging with relevant issues and trends, the International Journal of Sports Marketing & Sponsorship not only contributes to academic discourse but also provides actionable knowledge for practitioners seeking to harness the power of sports in enhancing brand equity and customer engagement.
JOURNAL OF MARKETING
Advancing Knowledge in Marketing, Business, and Econometrics.JOURNAL OF MARKETING, published by SAGE PUBLICATIONS INC, stands as a cornerstone in the fields of marketing, business, and econometrics. With a rich history dating back to 1969 and ongoing innovative research until 2024, this journal has continuously evolved to address the dynamic challenges and trends in marketing disciplines. Renowned for its scholarly rigor, the journal ranks in the Q1 category for Business and International Management, Economics and Econometrics, as well as Marketing, making it a prime outlet for impactful research in these domains. The JOURNAL OF MARKETING boasts impressive Scopus rankings, positioned in the top 1% of its category, reflecting its significant influence and reach within the academic community. While it is not an open access publication, it provides a platform for researchers, professionals, and students alike to engage with cutting-edge studies that shape marketing strategies and theories worldwide. Its comprehensive scope makes it essential reading for anyone looking to deepen their understanding of contemporary marketing practices.
Australasian Marketing Journal
Elevating Marketing Discourse to New HeightsAustralasian Marketing Journal, published by SAGE Publications Ltd, is a leading academic journal dedicated to advancing the field of marketing through rigorous research and insightful analysis. With an impressive impact factor and recognized as a Q1 journal in both Economics and Marketing, it ranks among the top publications in its category, boasting a 97th percentile in Economics and Econometrics, and a 91st percentile in Marketing, according to Scopus. The journal serves as an essential platform for scholars and practitioners from diverse backgrounds, fostering a multidisciplinary approach that enhances our understanding of marketing dynamics in an increasingly globalized economy. With an ongoing commitment to excellence, the Australasian Marketing Journal aims to publish high-quality articles that challenge conventional wisdom and stimulate current marketing debates, paving the way for innovative research initiatives from 2003 to 2024 and beyond.
Marketing Intelligence & Planning
Empowering Marketing Minds Since 1983Marketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.
Journal of Brand Management
Pioneering Research in Brand ManagementThe Journal of Brand Management, published by Palgrave Macmillan Ltd, is a leading academic publication that delves into the intricate dynamics of brand strategy, management, and innovation. With an ISSN of 1350-231X and an E-ISSN of 1479-1803, this journal has established itself as a critical resource for scholars and practitioners, facilitating insights into effective branding approaches and their applications across various industries. The journal proudly holds a Q2 ranking in Marketing and a prestigious Q1 rank in Strategy and Management for 2023, reflecting its impact and relevance in the academic community. Offering access to high-quality, peer-reviewed research, it stands out with notable Scopus ranks—Rank #77 in Strategy and Management and Rank #42 in Marketing—placing it within the top percentiles nationally and internationally. As the field of brand management continues to evolve, the Journal of Brand Management serves as an essential platform for advancing knowledge and practices, making it indispensable for researchers, professionals, and students dedicated to the art and science of branding.