Journal of Marketing for Higher Education

Scope & Guideline

Advancing marketing insights in higher education.

Introduction

Welcome to your portal for understanding Journal of Marketing for Higher Education, featuring guidelines for its aims and scope. Our guidelines cover trending and emerging topics, identifying the forefront of research. Additionally, we track declining topics, offering insights into areas experiencing reduced scholarly attention. Key highlights include highly cited topics and recently published papers, curated within these guidelines to assist you in navigating influential academic dialogues.
LanguageEnglish
ISSN0884-1241
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1988 to 1991, from 1993 to 2024
AbbreviationJ MARK HIGH EDUC / J. Mark. High. Educ.
Frequency2 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of Marketing for Higher Education focuses on the intersection of marketing principles and higher education practices. It aims to provide insights into how marketing strategies can enhance student engagement, loyalty, and overall institutional effectiveness.
  1. Student Loyalty and Satisfaction:
    Research on factors influencing student loyalty, satisfaction, and retention in higher education institutions, often utilizing quantitative methods such as surveys and meta-analyses.
  2. Branding and Reputation Management:
    Exploration of branding strategies, including university brand image, reputation management, and the impact of brand authenticity on student perceptions and behaviors.
  3. Digital Marketing Strategies:
    Analysis of digital marketing tools and techniques used by higher education institutions, including social media marketing, user-generated content, and online reputation management.
  4. Co-Creation and Student Engagement:
    Investigation into co-creation practices between students and institutions, focusing on how collaborative efforts enhance learning experiences and institutional value.
  5. Marketization and Policy Implications:
    Critical examination of the marketization of higher education, its effects on institutional policies, and the role of external factors such as economic conditions and social changes.
  6. Diversity and Equity in Higher Education Marketing:
    Research focused on the implications of diversity and equity in marketing practices and how these affect student perceptions and institutional branding.
Recent publications in the Journal of Marketing for Higher Education indicate a shift towards innovative and contemporary themes that address current challenges and opportunities in the sector. These emerging scopes reflect the evolving landscape of higher education marketing.
  1. Impact of Technology on Marketing:
    There is a rising interest in how technological advancements, such as AI and social media, influence student engagement, decision-making, and brand loyalty in higher education.
  2. Sustainability and Corporate Social Responsibility:
    Emerging research focuses on sustainability practices within higher education marketing, highlighting how institutions can leverage their commitment to social responsibility to enhance brand loyalty and attract students.
  3. Experiential Marketing and Student Engagement:
    A trend towards experiential marketing strategies that emphasize creating memorable learning experiences for students, which are seen as crucial for enhancing satisfaction and loyalty.
  4. Diversity and Inclusion in Marketing Strategies:
    A growing emphasis on how diversity and equity considerations are integrated into marketing strategies, reflecting broader societal changes and the need for institutions to appeal to diverse student populations.

Declining or Waning

While the journal has consistently focused on marketing strategies within higher education, certain themes appear to be diminishing in prominence. These waning scopes may reflect broader trends in the field or shifts in institutional priorities.
  1. Traditional Marketing Approaches:
    There is a noticeable decline in research centered around conventional marketing strategies, such as print advertising and direct mail campaigns, as institutions increasingly shift towards digital and experiential marketing.
  2. Focus on Domestic Students:
    Research specifically targeting domestic student populations is becoming less frequent, with a growing emphasis on international student experiences and global marketing strategies.
  3. Static Brand Positioning:
    The exploration of static brand positioning in higher education is waning, as institutions adapt to dynamic market conditions and the need for flexible branding strategies.
  4. Alumni Relations and Fundraising:
    While still important, the focus on alumni relations and fundraising strategies has decreased, likely due to a broader emphasis on current student engagement and satisfaction.

Similar Journals

Journal of Brand Management

Empowering Scholars with Cutting-edge Brand Research
Publisher: PALGRAVE MACMILLAN LTDISSN: 1350-231XFrequency: 6 issues/year

The Journal of Brand Management, published by Palgrave Macmillan Ltd, is a leading academic publication that delves into the intricate dynamics of brand strategy, management, and innovation. With an ISSN of 1350-231X and an E-ISSN of 1479-1803, this journal has established itself as a critical resource for scholars and practitioners, facilitating insights into effective branding approaches and their applications across various industries. The journal proudly holds a Q2 ranking in Marketing and a prestigious Q1 rank in Strategy and Management for 2023, reflecting its impact and relevance in the academic community. Offering access to high-quality, peer-reviewed research, it stands out with notable Scopus ranks—Rank #77 in Strategy and Management and Rank #42 in Marketing—placing it within the top percentiles nationally and internationally. As the field of brand management continues to evolve, the Journal of Brand Management serves as an essential platform for advancing knowledge and practices, making it indispensable for researchers, professionals, and students dedicated to the art and science of branding.

Journal of Product and Brand Management

Shaping the future of brand management through research.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1061-0421Frequency: 7 issues/year

Journal of Product and Brand Management, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research in the fields of product development, brand strategy, and marketing management. With a strong impact on industry practices and academic discourse, this quarterly journal has consistently reflected its influence through its Q1 rankings in Management of Technology and Innovation, Marketing, and Strategy and Management for 2023, positioning it in the top tiers of its categories. Researchers and professionals alike will find the articles published from 1992 to 2024 invaluable, as they critically explore cutting-edge theories and practical applications that enhance understanding of product and brand dynamics in today’s marketplace. While access options are not specified as Open Access, the journal remains a cornerstone for those aiming to stay ahead in the fields of management and marketing. The journal's commitment to fostering innovative insights serves as a vital resource for academics, practitioners, and students dedicated to advancing their knowledge and expertise in the constantly evolving landscape of product and brand management.

JOURNAL OF COLLEGE STUDENT DEVELOPMENT

Championing Effective Policies for Student Well-Being
Publisher: JOHNS HOPKINS UNIV PRESSISSN: 0897-5264Frequency: 6 issues/year

JOURNAL OF COLLEGE STUDENT DEVELOPMENT is a premier academic publication dedicated to advancing the field of higher education and student affairs. Published by Johns Hopkins University Press, this journal holds a distinguished Q1 ranking in Education for 2023 and ranks 582nd out of 1543 in the Scopus database, placing it in the 62nd percentile among social sciences education journals. The journal aims to provide contemporaneous insights and empirical research that foster the development of college students, with a focus on enhancing student experiences, promoting well-being, and advocating for effective educational policies. Though it does not offer open access options, it remains a vital resource for researchers, professionals, and students alike, who are invested in exploring innovative approaches to student success and engagement. With a continuous publication span from 1996 to 2024, JOURNAL OF COLLEGE STUDENT DEVELOPMENT serves as a cornerstone for scholarly discourse in the dynamic landscape of higher education.

Market-Trziste

Advancing Knowledge in Economics and Marketing
Publisher: CROMARISSN: 0353-4790Frequency: 2 issues/year

Market-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.

Revista Brasileira de Marketing

Elevating Marketing Knowledge for All
Publisher: UNIV NOVE JULHOISSN: 2177-5184Frequency: 4 issues/year

Revista Brasileira de Marketing, ISSN 2177-5184, is a prominent open-access journal published by UNIV NOVE JULHO, dedicated to advancing the fields of marketing and economics. Since its inception, the journal has aimed to provide a platform for scholarly research, theoretical advancements, and innovative practices in marketing and its intersection with economics. With a distinguished commitment to open access since 2009, the Revista Brasileira de Marketing ensures widespread visibility and accessibility of its content, fostering collaboration and knowledge sharing among researchers, professionals, and students alike. The journal currently holds a Q4 category ranking in both Economics and Econometrics and Marketing according to 2023 metrics, reflecting its ongoing growth and diversification within the academic community. Based in São Paulo, Brazil, this journal encompasses a diverse range of topics and methodologies, striving to contribute meaningful insights to the dynamic field of marketing. As a valuable resource, it endeavors to stimulate debate and exploration, making it essential reading for those involved in marketing research and practice.

JOURNAL OF INTERACTIVE MARKETING

Exploring Interactive Dynamics in Marketing
Publisher: SAGE PUBLICATIONS INCISSN: 1094-9968Frequency: 4 issues/year

JOURNAL OF INTERACTIVE MARKETING is a premier academic journal published by SAGE PUBLICATIONS INC, dedicated to advancing the field of marketing through innovative research and interactive analyses. Established in 1997, this highly respected journal holds an exceptional impact factor and consistently ranks in the top quartiles of its category; currently, it is rated Q1 in both Business and International Management, and Marketing. With Scopus rankings placing it at #6 out of 443 in Business and International Management and #7 out of 210 in Marketing, the journal provides a vital platform for scholarly dialogue and groundbreaking findings that influence both practitioners and policymakers. Although it operates under a traditional access model, the journal is committed to engaging its audience through comprehensive reviews and cutting-edge studies, making it an essential resource for researchers, professionals, and students seeking to elevate their understanding of interactive marketing dynamics. The journal's scope spans diverse topics within the marketing domain, offering insights into consumer behavior, digital marketing strategies, and the integration of technology in marketing practices, thereby solidifying its importance in an ever-evolving marketplace.

Journal of Research in Interactive Marketing

Advancing Knowledge at the Intersection of Technology and Marketing
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 2040-7122Frequency: 4 issues/year

Journal of Research in Interactive Marketing, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research within the dynamic field of marketing, specifically focusing on the intersection of technology and consumer behavior. With an impressive 2023 Scopus ranking placing it in the Q1 category of Marketing, and an elite percentile of 95th among its peers, this journal is dedicated to advancing the theoretical and practical understanding of interactive marketing. The journal covers a wide array of topics that include digital marketing trends, consumer engagement strategies, and the impact of social media on marketing effectiveness, consistently attracting high-quality submissions from researchers and professionals alike. Operating since 2010, it continues to reflect the evolving landscape of marketing practices and technology, making it a vital resource for scholars and industry leaders seeking to enhance their knowledge and strategies in this fast-paced sector. While not open access, the journal ensures that its content remains relevant and accessible to those at the forefront of marketing innovation and research.

Journal of Marketing Analytics

Empowering Insights Through Analytics.
Publisher: PALGRAVE MACMILLAN LTDISSN: 2050-3318Frequency: 4 issues/year

The Journal of Marketing Analytics, published by PALGRAVE MACMILLAN LTD, stands as a pivotal resource for scholars and professionals involved in the intricate interplay of marketing strategies, analytics, and decision-making. With its ISSN of 2050-3318 and E-ISSN of 2050-3326, the journal encompasses a rich scope of research from 2013 to 2024, addressing critical topics that harness big data, machine learning, and statistical methods to drive insightful marketing decisions. As reflected in its impressive 2023 Scopus Rankings, the journal is ranked Q1 in the Economics, Econometrics and Finance (miscellaneous) category and maintains strong positions across various fields including Marketing and Strategy and Management. This underscores its significance in contributing to the academic dialogue and practical applications within the realm of marketing analytics. Although not an Open Access journal, it provides comprehensive access options that cater to a broad range of stakeholders. By prioritizing the dissemination of high-quality research, the Journal of Marketing Analytics not only elevates scholarship within its domain but also empowers practitioners to apply data-driven strategies in real-world scenarios.

Innovative Marketing

Connecting Research and Practice in Marketing Excellence
Publisher: LLC CPC BUSINESS PERSPECTIVESISSN: 1814-2427Frequency: 4 issues/year

Innovative Marketing, with ISSN 1814-2427 and E-ISSN 1816-6326, is a prestigious open-access journal published by LLC CPC BUSINESS PERSPECTIVES since 2005, located in Sumy, Ukraine. It serves as a pivotal platform for researchers, professionals, and academics focusing on the dynamic intersections of marketing, technology, and innovation. With a commitment to advancing contemporary marketing practices, the journal's scope encompasses a rich range of topics, positioning it within impressive category quartiles—ranked Q3 in Economics, Econometrics and Finance, Management of Technology and Innovation, and Marketing as of 2023. The journal's stature is further affirmed by its Scopus rankings, achieving a percentile of 80th in Social Sciences - Law and 70th in Social Sciences - Social Sciences (miscellaneous). By offering open access to research, Innovative Marketing seeks to facilitate meaningful dialogue and disseminate knowledge that informs and inspires the marketing community globally. Join us in shaping the future of marketing innovation!

INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING

Connecting Research and Practice in Internet Marketing
Publisher: INDERSCIENCE ENTERPRISES LTDISSN: 1477-5212Frequency: 6 issues/year

Welcome to the INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, a prestigious publication dedicated to advancing the field of digital marketing and advertising strategies. Published by INDERSCIENCE ENTERPRISES LTD since its inception in 2004, this journal serves as a critical platform for researchers, professionals, and students to disseminate innovative studies and insights that reflect the rapid evolution of online marketing practices. With an ISSN of 1477-5212 and an E-ISSN of 1741-8100, the journal aims to explore the intersection of technology and consumer behavior, addressing contemporary challenges and opportunities in the digital landscape. Although currently categorized in Q4 within the Marketing field, the journal is committed to enhancing its impact with rigorous peer-reviewed articles that contribute to both theory and practice. We invite you to engage with the journal’s content and contribute to the ongoing dialogue that shapes the future of internet marketing and advertising.