Upravlenets-The Manager
Scope & Guideline
Unlocking the Dynamics of Effective Leadership
Introduction
Aims and Scopes
- Consumer Behavior and Marketing Strategies:
The journal extensively covers consumer behavior, including perceptions, preferences, and purchasing decisions, often analyzed through innovative methodologies like neuromarketing and analytics. - Digital Transformation and Technology in Management:
Research on the impact of digital technologies, including mobile applications and e-commerce, on consumer behavior and organizational efficiency is a significant focus. - Sustainable Development and Corporate Governance:
There is a strong emphasis on sustainability practices and corporate governance, particularly in relation to ESG (Environmental, Social, Governance) criteria and their influence on business performance. - Regional Economic Development and Policy:
The journal addresses regional economic strategies, including development policies, import substitution, and the effects of economic sanctions, focusing on the Russian context. - Human Resource Management and Organizational Behavior:
Studies on workforce dynamics, including employee engagement, organizational culture, and management practices, are integral to the journal's scope. - Innovation and Entrepreneurship:
The journal also explores topics related to entrepreneurship, innovation management, and the role of startups in economic development.
Trending and Emerging
- Technological Innovation and Digitalization:
There is a notable increase in research focusing on the impact of technology on business processes, including the use of artificial intelligence and digital platforms in enhancing customer experiences. - Sustainability and Corporate Social Responsibility (CSR):
As global emphasis on sustainability grows, research related to CSR practices, ESG factors, and their impact on business performance has become significantly more prevalent. - Consumer Behavior Analytics:
The application of neuromarketing and advanced analytics to understand consumer behavior is increasingly popular, reflecting a trend towards data-driven decision-making in marketing. - Workplace Dynamics and Employee Well-Being:
Research exploring the relationship between organizational culture, employee engagement, and well-being has gained traction, emphasizing the importance of human factors in management. - Regional Economic Resilience:
Emerging themes include studies on regional economic resilience and strategies for development amid challenges such as economic sanctions and global disruptions.
Declining or Waning
- Traditional Retail Management:
As the focus shifts towards digital transformation and e-commerce, traditional retail management topics are being explored less frequently, indicating a potential decline in interest. - Non-Quantitative Research Methods:
There appears to be a waning interest in purely qualitative studies, as the journal increasingly favors empirical research supported by quantitative data and analytics. - General Economic Theories:
The journal has moved away from broad discussions of economic theories in favor of more applied research that directly addresses current managerial challenges and practical implications.
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